Say hello to Brand Ambassador Sada Williams: The two-time World Champs bronze medallist inks deal with Sagicor Barbados

By October 08, 2023

Last week was a memorable one for two-time world championships bronze medalist Sada Williams.

Williams won a bronze medal in the 400m at the World Athletics Championships in Budapest in August, becoming the first Barbadian athlete to win medals at consecutive global athletics championships. She won a bronze medal in the same event at the 2022 World Championships in Eugene, Oregon.

Also in 2022, Williams won the gold medal in the 400m at the Commonwealth Games in Birmingham, England and a silver medal at the NACAC Senior Championships in Freeport, Bahamas.

Last week, the government of Barbados, in acknowledgement of those accomplishments, unveiled two billboards bearing her image and rewarded her with a cash award of $150,000. That same week, Williams was also made a brand ambassador for Sagicor in Barbados.

“I am proud to announce that I have officially become a brand ambassador for Sagicor, Barbados and I will be part of their family,” the proud athlete posted on her Instagram page.

“Last night (Thursday) was the official welcome where I met so many wonderful and fun people. I cannot wait to start this journey with you guys.

She expressed her gratitude to Sagicor’s management team who put the deal together.

“Special thanks to Mr Paul Innis, Executive Vice President and General Manager of Sagicor Life Inc. and Chief Executive Officer Mr George Thomas of Sagicor Bank for making this partnership possible.”

Williams is expected to return to training in the coming week as she prepares for what is expected to be another successful year as she hunts for her first Olympic medal in Paris, France.

 

 

 

 

 

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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