Great Britain flagbearer Dave Ryding takes to the slopes on Wednesday, as he looks to seal the nation's first medal at the Beijing Winter Olympics.
And he has the support of Liverpool and England footballer Jordan Henderson.
There are two finals in the men's freestyle skiing, too, while Finland and Switzerland's women go for bronze in the ice hockey.
Medals are up for grabs in the biathlon, cross-country skiing and short track speed skating. Here, Stats Perform looks at the main events to come on Wednesday.
Alpine ski
It has been a frustrating Games so far for Team GB, with no medals recorded as of yet. However, one of their big hopes will go for glory in the men's slalom.
Ryding, 35, made history by winning the first World Cup title for Great Britain just prior to the Games. However, he is one of six different winners in the six World Cup slalom events held so far this season, meaning the Olympic field is wide open.
But, he has the full backing of not only Team GB, but his beloved Liverpool, whose captain Henderson sent a message of support to Ryding.
"I just wanted to send you a quick message to say big congratulations on the win and all the very best in Beijing," Henderson said in the video message.
"I hope it goes well. It's nice to hear you are a big Liverpool fan. I hope to see you at Anfield when you get back. Take care mate, good luck.”
Sebastian Foss-Solevag, the 2021 world champion, must be considered among the favourites.
Biathlon
Belarus will be looking to defend their title from 2018 in the women's 4x6km relay, though Sweden and France – silver and bronze medallists respectively in Pyeongchang – are also contenders.
Sweden are the current World Cup leaders, with Norway second and France third, with Belarus down in fifth place.
Cross-country skiing
There are two medal events in cross-country skiing on Wednesday, in the men's and women's team sprints.
The United States are the reigning women's champions, while Norway hold the title in the men's. Johannes Hoesflot Klaebo is part of the team, and he is hunting a fourth medal in Beijing.
Freestyle skiing
Likewise, six more athletes will win medals in freestyle skiing. The men's freeski slopestyle final is perfectly poised. Switzerland's Andri Ragettli topped the qualifying standings, but only just ahead of big air gold medallist Birk Ruud, while reigning Olympic champion Nicholas Goepper came third, with fellow Americans Alex Hall and Colby Stevenson finishing in the top six too.
Another American, Chris Lillis, is going for gold in the men's aerials. He helped the United States to victory in mixed team aerials last week.
Ukrainian Oleksandr Abramenko will be out to defend his title, though World Cup leader Maxim Burov is the favourite.
Short track speed skating
Canada, Italy, China, South Korea and the Russian Olympic Committee will battle it out for a podium place in the men's 5000m relay, with 2018 champions Hungary having failed to make the cut.
In the women's 1500m, South Korea are again well represented, with reigning champion and world record holder Choi Min-jeong involved, along with current World Cup leader Lee Yu-bin.
However, Suzanne Schulting is the 2021 World Short Track Speed Skating champion at all distances and has enjoyed a wonderful Games so far, setting two Olympic records, one world record and winning four medals (two gold, two silver).