In what could be seen as its clearest demonstration yet of its thrust towards equity, diversity and development, the Jamaica Olympic Association (JOA) has selected a list of Chef De Missions for next six major international campaigns.
Former national squash player Karen Anderson will lead Jamaica’s delegation to the 2022 Caribbean Games, Rudolph Speid takes Jamaica to the 2022 Commonwealth Games in Birmingham, England, Paulton Gordon will assume duties for the 2023 CAC Games while Nicole Grant Brown will be at the helm for the Pan Am Games.
Corporate Business Executive and Owner, Ian Kelly wears the hat of delegation leader for the Summer Olympics in Paris in 2024 while Businessman and Sports Administrator Gregory Moore takes the helm for the 2026 Winter Olympics.
This broad and varied selection exemplifies the JOA’s quest to bring a higher level of leadership across the spectrum of sports in Jamaica.
"The JOA will continue to not only professionalize the management of the Games under our remit but will continue to provide opportunities for our members to participate in the space and to make meaningful contributions to the Jamaican sporting arena,” said JOA General-Secretary Ryan Foster.
“We believe in providing an avenue for all as sport does not reside with one person or association but we all have our own contribution to make. The naming of the Chef de Missions for the various games is a broad representation of what we have articulated in our Sport for All campaign.
“We see the games as a critical part in the self-actualization of many in their quest for greatness but it is also one facet of how the JOA continues to support the growth and development of sport in Jamaica."
For Anderson, who has represented Jamaica in shooting and squash, her appointment is rewarding on several levels.
“It is a great honour to represent my country as the Chef De Mission for the Caribbean Games. I have represented Jamaica as a player, a referee, and coach at both Commonwealth Games and Pan American Games, so going into sports administration as the Chef De Mission for multi-sport games is almost a natural transition for me,” she said.
“I look forward to the challenge of it, the opportunity of it and it’s the first Caribbean Games so it’s an honour to be thought of to be considered and selected for that role.”
She was quick to point out that with herself and Nicole Grant being selected for similar roles over the next four years is a step forward to women, who have largely been overlooked for similar roles in previous years but who have now been given the opportunity to demonstrate that they are as equally capable to executing well in positions usually reserved for their male counterparts.
“I think it has just been opportunity and for women to be seen that we can do the job just as equally if not sometimes better than men. It’s great that the JOA is now putting women out there and giving us those opportunities to shine,” she said.
“We have the capacity to do it so it’s just a matter of being given an opportunity. This is a time when the JOA is stepping to the fore and saying here are these women, let’s give them the opportunity to lead on an international level, which I think is remarkable on their part.”
Paulton Gordon heads the Jamaica Basketball Association and has led the fraternity on several international campaigns. For him, this is yet another opportunity to grow and develop as an administrator as well as another feather in his cap on a personal level.
“I am elated to serve,” he said. “It will provide me with a more rounded view of the dynamics involved in a multi-sport, multi-cultural environment. It will certainly broaden my knowledge base and competence in planning, organizing and the coordinating the participation of a large contingent at a major sporting event.”
More broadly, he said, “It provides an opportunity to further contribute to the development of sport and hone skills that require cultural adjustments based on the international nature of the appointment. Networking opportunities will emerge that will facilitate human resource growth and allow the sporting bodies to tap into opportunities regionally.”
Following on the heels of businessman and JOA director Gary Peart being named Chef De Mission for Jamaica’s successful and history-making campaign at the delayed 2020 Tokyo Olympics in Japan in 2021, Ian Kelly, Derrimon Trading Chief Financial Officer and Director of many corporate boards, follows in a similar fashion for the Paris Games in 2026.
The JOA has continued to adopt a business approach to the execution of the games and Ian will bring not only his corporate expertise but also his knowledge of managing sport teams, the JOA said.
Similarly, President of Jamaica Esports Initiative, Gregory Moore cites his opportunity as one that will create synergies that will foster a changed mindset as it relates to sports in Jamaica.
“I am honoured to have been appointed Chef De Mission to the next staging of the Winter Olympics in Italy in 2026. I am a businessman and also the president of the Jamaica eSports Initiative, which is a federation under the JOA. We had taken a different approach towards getting that federation up and running.
“We decided to work on structure first so we spent the last two years with a structured approach, more administrative than just pushing the activity by itself.
“With this appointment, I intend to have the same approach because sports are a business and if you don’t treat it as such you won’t be able to facilitate expansion and I believe the JOA has shown that over the last few years taking that business-structured approach.”
The aforementioned approach, Moore believes, will help facilitate the kind of growth that the country will ultimately benefit from in that growth creates opportunities and those opportunities will continue to drive diversification and development.
“I know that the primary role is to ensure the welfare and the well-being of the team, so that will definitely come first, but I will be seeking opportunities for co-working and creating synergies between international entities and our local entities because that is what is going to create more synergies in Jamaica between federations, between organizations. I am just going to play my role, focus on the team and try to see where opportunities will come up for us to form some relationships to create synergies.”
Olympic champion Julien Alfred wraps up UK tour with visits to Ladbroke Grove schools
Olympic 100m champion Julien Alfred concluded her tour of the United Kingdom on Thursday with visits to two schools in Ladbroke Grove, London, where she inspired students from the vibrant Saint Lucian community in the area. This wraps up a whirlwind week for Alfred, who has been actively promoting St. Lucia in her new role as the island’s Tourism Ambassador.
Alfred’s day began at St. Mary’s Primary School, where students, aged 5 to 11, welcomed her with a special assembly and a hymn, creating a warm, uplifting start to the visit. Alfred gave an inspiring talk to the young audience, sharing her journey from her small Caribbean island to the Olympic podium, and then answered questions from eager students about her achievements and what it’s like to be an Olympian.
The visit continued at All Saints Catholic College, a secondary school for students aged 11 to 17, where Alfred joined a Physical Education lesson, offering insights into the training and challenges that helped shape her career. Following a tour of the school, she participated in an assembly featuring the school’s steel pan band, answering students' questions on her historic gold-medal victory at the 2024 Paris Olympics and her excitement about her new ambassadorial role.
Alfred was joined by acclaimed British Saint Lucian author Laura Henry-Allain, the Mayor of the Borough of Kensington and Chelsea, and His Excellency the High Commissioner for Saint Lucia, adding to the event's significance for the local community.
Reflecting on her week-long UK tour, Alfred shared, “It’s been quite the week. On Saturday I met with other ambassadors from Asia and Africa with His Excellency the High Commissioner. On Sunday I met my people, St Lucians in the UK, on Monday I spoke to media about my new role and then it was World Travel Market. To see all the countries around the world being represented was quite something. It’s been an honour to use my platform to help promote my island.”
Alfred’s ambassadorship follows her incredible success at the 2024 Paris Olympics, where she became the 100m champion, making history for St. Lucia. Now, with her UK commitments complete, Alfred will return her focus to preparing for the 2025 World Athletics Championships in Tokyo, Japan, where she will aim to continue her stellar track record.
Alfred’s UK tour has not only strengthened ties with the St Lucian community in the UK but also highlighted the island on a global stage, underscoring her dedication to her role as an ambassador both on and off the track.
Julien Alfred reveals she almost withdrew from Olympics due to pressure
Olympic champion Julien Alfred, who rose to global fame this summer by winning gold in the 100 metres at the Paris Olympic Games, has revealed in an interview with Sky Sports that she nearly withdrew from the Games due to the intense pressure she felt after a standout performance earlier in the year. The 23-year-old, who clocked an impressive 10.72 seconds to claim her title as the world's fastest woman, shared her journey through the mental and physical challenges she faced leading up to her historic win.
Reflecting on her victory at the Stade de France, Alfred said, “I remember screaming so loud and bursting into tears just knowing all my hard work and sacrifice has paid off and knowing how hard it was to get to that point in my career. All I could do was just cry.”
However, after winning gold in the 60m at the World Indoor Championships in Glasgow earlier this year, Alfred admitted she felt overwhelming pressure to continue delivering exceptional performances. “I put so much pressure on myself after the World Indoors that I have to deliver every single time,” she said. “My coach took me off the track, took me out of competition so I can just focus on my mental health and my physical health as well.”
The expectation to perform at her peak weighed heavily on Alfred, especially as she took on the role of a trailblazer for St. Lucia. “That was such a hard time for me where I felt like there’s no way I’m going to continue, there’s no way I feel like I have the mental capacity to go to the line again and to represent my country,” she admitted. “Suddenly I got more attention, especially after winning the World Indoors, that I was not used to. I'm just so used to doing well and going back to my shell where I just work on the little things and then go back on the line whenever I have to again.”
Despite the struggle, Alfred overcame the pressure, becoming not only St. Lucia’s first Olympic gold medalist but also securing silver in the 200m three days later, marking her country’s first two Olympic medals. Known affectionately as “Ju Ju” back home, Alfred returned to the track determined to make her nation proud, sharing the podium with American stars Sha’carri Richardson and Melissa Jefferson.
During her time in the UK as St. Lucia's Tourism Ambassador, Alfred has embraced her role as a national icon. She represented her country at the World Tourism Market and visited schools to inspire young students, encouraging the next generation to pursue their dreams.
Olympic champion Julien Alfred engages officials and the public as St Lucia's tourism ambassador at World Travel Market in London
Olympic 100m champion Julien Alfred of Saint Lucia made a celebrated appearance at the World Travel Market (WTM) in London, engaging with members of the travel industry and the general public as Saint Lucia’s Tourism Ambassador. Alfred, who earned the ambassadorial role in September following her historic gold medal win in the 100m at the Paris Olympics in August, has been the face of Saint Lucia’s tourism efforts in London since her arrival last weekend.
At just 23 years old, Alfred has quickly become an icon for Saint Lucia, not only as the country’s first Olympic gold medalist but also as a silver medalist in the 200m. Her presence at WTM, the premier global event for the travel industry, has drawn significant interest. The event, which has been held annually for over 40 years, attracts approximately 45,000 attendees from more than 150 countries, providing a platform for key players in the tourism sector to connect, share ideas, and foster business relationships.
Over the past two days, Alfred has been actively involved in WTM activities, meeting with travel industry professionals and the general public. Her role as Tourism Ambassador allows her to promote Saint Lucia, emphasizing the island’s rich culture, vibrant heritage, and unique travel experiences. Her interactions have aimed to inspire new interest in Saint Lucia as a premier Caribbean destination, leveraging her global recognition as an Olympic champion.
As Saint Lucia’s Tourism Ambassador, Alfred has embraced her role with enthusiasm, and her appearance at WTM underscores her commitment to representing her homeland on the world stage.
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