JOA
The Jamaica Olympic Association (JOA) and the Guatemalan Olympic Committee (GOC) recently signed a historic Sports Co-operation Agreement that will see both bodies cooperating in the areas of applied sport sciences, sports medicine, technology, Olympic values, anti-doping, community and recreational sport, as well as sports administration.
The agreement will also facilitate the exchange of athletes and coaches who will benefit from educational and technical programmes.
The agreement was signed during the XXV General Assembly of the Association of National Olympic Committee (ANOC) in Greece.
JOA President Christopher Samuda declared that the signing of the agreement signifies an abiding commitment from the JOA and GOC to deepen their already strong bi-lateral relationship under which athletes, coaches, administrators and member federations will benefit from initiatives of capacity building and institutional strengthening, in research, training and education, sports-specific skills and the sciences and technology of sport.
President of the Guatemalan Olympic Committee, Gerardo Aguirre, also endorsed the historic partnership in regional sporting history.
"For us, Guatemala's NOC, we identified this as an opportunity to generate a connection with sport and athletes between Jamaica and Guatemala,” he said.
“Jamaica has specific strengths in sport and Guatemala has developed others, making these useful for us all to share. Therefore, this makes the signing of this agreement a marvellous opportunity and from it can come various avenues of activities so that Jamaican and Guatemalan athletes can come together."
Secretary-General and CEO of the Jamaica Olympic Association, Ryan Foster, who announced the agreement between the two Olympic organizations, explained that both Olympic bodies understand that efforts and relationships in sport must first be athlete-centric and dedicated.
“Then, for stakeholders' engagement and empowerment and this agreement which we have signed is written testimony of that fact and the reality that friendships and unity in sport defy language barriers and the breadth of seas and oceans," he said.
Director of International Affairs of the Guatemalan Olympic Committee, Neville Steins, emphasized the importance and high value of the agreement in the context of bringing “not only our countries together through sport, but more still, bringing together the Caribbean and Central America in eliminating the absence of communication owing to language differences through the use of sport and thus bring our countries' athletes together for the common good."
The JOA's foreign policy supports strong and strategic partnerships in providing enabling opportunities for athletes, coaches and administrators.
"The JOA will continue to build strong partnerships across borders and continents. We started in December 2017 when we inked in Japan with the Tottori Prefecture Government an agreement which is facilitating collaboration beyond the Tokyo Olympic and Paralympic Games as for us sport development and diplomacy go beyond events and are life-changing experiences spanning generations. We will continue in earnest as sport is an enabler, equalizer and unifier" President Samuda said.
World U20 100m Champion Alana Reid named brand ambassador for Burger King Jamaica
World U20 100m Champion Alana Reid has secured a major off-track deal, becoming the latest brand ambassador for Burger King Jamaica. The deal, initially set for one year but with the potential for extension until 2028, sees Reid joining the fast-food giant in a partnership that includes public appearances and involvement in sports development initiatives.
Reid made her first official appearance as brand ambassador on Tuesday at the launch of the 2024 Burger King 5K and Relay at Jamaica College in Kingston. The event, slated for November 10, will see Reid actively engaging participants, including leading them through warm-up exercises before the race.
The young sprinter’s achievements on the global stage have made her a standout figure in Jamaican athletics. First, she was part of Jamaica’s 4x100m relay team that finished fifth at the Paris Olympic Games in August, and following that, she delivered a stellar performance at the World Athletics U20 Championships in Lima, Peru. Reid claimed two gold medals—first with an impressive 11.17-second finish in the 100m, leading a Caribbean 1-2-3 sweep alongside Adaejah Hodge of the British Virgin Islands and Kishawna Niles of Barbados. She later anchored Jamaica’s 4x100m relay team to another gold, cementing her place as one of the most exciting talents to emerge from the region.
This partnership with Burger King not only highlights her rising star status but also represents a commitment from both Reid and the brand to inspire and nurture the next generation of Jamaican athletes. Reid’s involvement in events like the Burger King 5K and her upcoming clinics will provide valuable exposure and guidance to aspiring young sprinters, further solidifying her influence both on and off the track.
Being named tourism ambassador 'a special honour' for Olympic champion Alfred
Olympic 100m champion Julien Alfred expressed her deep pride and gratitude on Instagram after being named a Tourism Ambassador for her home country of St. Lucia. Alfred, who made history at the 2024 Paris Olympics by winning gold in the 100m with a lifetime best of 10.72 seconds and silver in the 200m, said the new title has a special significance for her.
From September 24 to October 2, St. Lucia celebrated Alfred's remarkable achievements at the Games. The 23-year-old sprinter’s performances have earned her a place in the hearts of her fellow countrymen, and her contributions were recognized with several significant honours. Among the rewards, Alfred was presented with EC$1 million from the government of St. Lucia, EC$75,000 from the St. Lucia Olympic Committee, and a 10,000 square foot plot of land. In addition, a monument will be erected in her honour, and the Millennium Highway will be renamed the Julien Alfred Highway.
However, despite these accolades, Alfred revealed that being named Tourism Ambassador holds particular meaning for her. "September 26th was truly a special day for me," she shared on Instagram. "I’ve always taken much pride in representing my country both on or off the track, but being officially announced as a Tourism Ambassador and being the Tourism Gimie Awardee for 2024 brings me an unwavering amount of joy."
Alfred went on to express her gratitude to the Saint Lucia Tourism Authority for the opportunity, acknowledging the significance of this moment in her journey. "A huge thank you to the Saint Lucia Tourism Authority for allowing this young girl from Ciceron, with a dream, to receive such prestigious titles."
Her love for her island was evident in her closing remarks. "No matter where I may roam, I will forever LOVE my island home and represent as a proud Saint Lucian," she wrote.
Alfred's achievements on the track have undoubtedly made her a global icon, but her new role as Tourism Ambassador gives her a unique platform to continue representing St. Lucia with pride and passion, both on and off the track.
Olympic bronze medallist Campbell wants more appreciation for athletes in Jamaica
When an athlete makes history for their country in the world’s biggest sporting spectacle, the Olympic Games, the typical reaction from that country is some sort of acknowledgement or celebration of that historic performance.
Unfortunately, this has yet to be the case for Jamaican shot putter Rajindra Campbell.
Campbell became the first Jamaican man to ever medal in a throwing event at an Olympic Games when he threw 22.15m to win bronze in Paris on August 3.
Four days after Campbell’s performance, Roje Stona also made history, throwing a personal best 70.00m for gold in the discus, becoming Jamaica’s first ever Olympic champion in a throwing event.
In the latest episode of SportsMax TV’s Out D Blocks hosted by Leighton Levy and D Major, the 28-year-old national record holder spoke candidly about the lack of acknowledgment and appreciation back home for these historic achievements.
“We have talked about it. The only problem is, as what Omar McLeod mentioned at trials about the 2016 Olympics, we don’t feel the appreciation from Jamaica,” Campbell said, referencing Omar McLeod’s comments after the Olympic trials where he spoke about not feeling appreciated by Jamaica after his Olympic gold medal performance eight years ago.
“You see the kind of celebration Julien Alfred got? I’m not expecting the same here but Jamaica has such a rich history in track and field, I don’t think the athletes are really appreciated for what they do,” he added.
Campbell, born in Ocho Rios, moved to Joplin, Missouri in 2018 to attend Missouri Southern State University where he attended for three years.
He noted that he’s received more of a celebration for his achievement in Joplin than back home in Jamaica.
“I met with the school President on Wednesday of last week and he explained certain things they have in store for me and there is a big sign on campus that people come in and see. It’s a different celebration taking place here compared to Jamaica,” he said.
As Campbell noted, whenever a Jamaican is in an event, Jamaicans expect them to do well. He wonders whether more appreciation would be given to the athletes when they do well if people understood the sacrifices they make on a daily basis.
“The love for Jamaica will never die. We will always continue to represent but, at the same time, the amount of sacrifice it takes to get to the level we are, something that I’ve found is once there is a Jamaican in an event, you’re expected to do well. How do we get there?”
“When you actually get there it’s like ‘Oh! I expected it or I knew you could do it.’ At the same time, there’s a journey that nobody really understands,” he continued.
He added that there has been no communication to him or Stona regarding any sort of celebration or acknowledgement in Jamaica.
Out D Blocks can be seen live every Thursday on the SportsMax TV YouTube channel.
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