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• Samuda reaffirms commitment to sport growth in Jamaica, as JOA fuels Reggae Girlz hopes with $25 million sponsorship

  Christopher Samuda knows sport is so much more than a game. He knows it inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health.

  It is with that in mind, that the Jamaica Olympic Association (JOA) president considers the $25 million allotted to the Reggae Girlz as a small token to positively impact their journey to compete, as they again seek to rewrite the history books.

  The Girlz, who will lock horns with Canada in a two-leg Olympic Qualifying playoff at the National Stadium on Friday, and again in Toronto, next Tuesday, are hoping to become the first Caribbean country to qualify for women's football at the Olympic Games.

  And if the Girlz required any further inspiration to secure positive results against the reigning Olympic champions, they would have taken it from the JOA’s support, which is in collaboration with the Jamaica Football Federation (JFF) and the Bob Marley Foundation, as $15 million goes directly to the programme, with the remaining $10 million to be paid out as player incentives.

  Those incentives include bonuses for goals scored, assists made, clean sheets, and team prizes for Olympic qualification.

  According to Samuda, the funding and, in particular, the incentive is to alleviate whatever pressure the Girlz may feel approaching this, another significant hurdle, along their path to success.

  “The JOA’s investment of $25 million is not by coincidence, we understand that the infrastructures for the talent of sport, the aspirations of our athletes and our footballers, must be funded if we are to achieve the results that we so desire. The Reggae Girlz are ready to write and dramatize another chapter in the history of football in qualifying for the Olympic Games in Paris.

  “They're ready to raise the curtain and to give a command performance. They're ready for the road, for destiny shall arrive on the 22nd at the National Stadium,” Samuda told Sportsmax.tv.

  As it has been from the onset, Samuda again reminded Jamaicans that the Girlz accomplishments at the Fifa Women’s World Cup in July, is a source of national pride.

  For as much as the Girlz gave when they held top-ranked France and Brazil to goalless stalemates, followed by a 1-0 win over Panama on their way to being the first Caribbean team –male of female –to contest the knockouts since Cuba in 1938, Samuda believes a little love from Jamaican supporters would be a mere drop in the bucket to repay the players’ efforts.

  “What the Reggae Girlz need from Jamaica is solidarity and love, sweet love, and they want it in the National Stadium. Our Job is to be with the Reggae Girlz on the 22nd. The business of sport is that job in respect of which we are given a line of credit to make meaningful and profitable lives being lived in sport and to earn dividends for sport and a nation,” Samuda said.

  “But in all cases of credit, there is payback time. The Reggae Girlz have gifted us very creditable performances, they have given us credit and now it is payback time. So, on the 22nd bring your wallet, bring your purse, bring your safety deposit box and support the Girlz. There must be a pilgrimage to the National Stadium on the 22nd,” he added.

  On that note, Samuda declared his association’s long-term commitment of our resources, focus and energy to help break down barriers that not only limit access to sport, but also hinder the growth of sport locally.

  “The JOA continues to be driven to use sport in giving our sportsmen and women a sense of purpose and being. Sport for all, all for sport, continues to motivate us in affording all sport opportunities for growth and development. For we, the JOA, we have a business contract with our member associations and federations to fuel current hopes to ignite tomorrow's ambition to inflame every aspirational talent in any and every sport to be and to become an Olympian, not only in performance, but more importantly in character,” Samuda asserted.

  “As a local apex governing body for Olympic sports, we also have a business contract with the people of Jamaica to build a nation in sport and among all of us, the Reggae Girlz, fans, stakeholders, there is a social contract to make legendary the contribution of the sport of football to the fabric, to the soul and to the spirit of Jamaica,” he ended.

• Sports consultant Carole Beckford makes recommendations to ensure Reggae Girlz support

  As the calls for support for Jamaica’s senior Reggae Girlz continue to grow, noted sports consultant Carole Beckford, has added her voice to the effort and even went as far as to suggest ways in which seats can be filled for the upcoming local leg of the Concacaf Olympic Qualifying playoff against Canada.

  Beckford, like Head coach Lorne Donaldson and Jamaica Olympic Association (JOA) President, Christopher Samuda, believes the Reggae Girlz are deserving of every bit of backing, and, as such, are urging Jamaicans to show out at the National Stadium on September 22.

  This, as the second leg scheduled for September 26 at the close to 40,000-capacity BMO Field in Toronto, has already been sold out.

  In fact, Beckford went further to recommend that schools such as Excelsior, Holy Childhood, Meadowbrook, Alpha, Holy Trinity, Camperdown and Dunoon, dismiss classes at 1:00 pm, to allow the girls time to get home and back to the game.

  She said businesses that employ individuals with girls at those schools, could also release them early to possibly accompany their children and Corporate Offices with women as CEOs could buy tickets for their employees. 

  Additionally, she suggested that the Jamaica Constabulary Force (JFC) could make adjustments for vehicular movements until match time, to allow one-way traffic up from Arthur Wint Drive.

  According to Beckford, the show of support would be somewhat of a celebration for the 37^th-ranked Reggae Girlz for their exploits at the Fifa Women’s World Cup where they held France and Brazil to goalless stalemates and secured their first ever World Cup win with a 1-0 scoreline over Panama.

  In the process, they became the first Caribbean nation –male or female – to play in the knockouts of the World Cup, since Cuba’s feat in 1938.

  “This match could be a homecoming for the ladies, who were in the final 16 at the recently concluded World Cup in Australia/New Zealand. The Girlz deserve our support, let us all wear Jamaican colours next Friday. We will be up against the Reds,” Beckford urged.

  Should the Girlz secure a victory and a draw against Canada, it would see them being the first Caribbean nation to qualify for women's football at the Olympic Games. It would also secure the Jamaicans the second automatic spot for the Concacaf Women’s Gold Cup, alongside United States.

  The loser will drop into a women’s Gold Cup qualifying Group A, which includes Panama and Guatemala. They would play home and away games against these two teams starting October 25, with an away game in Panama.

• The power of crowds: With Canada leg sold out, JOA president urges local support for Reggae Girlz in Olympic qualifying playoff

  There is something about the power of crowds, particularly when it comes to sporting events. Not only does spectator support at sports events impacts performance and enjoyment, but it also creates an atmosphere where a mutual sense of pride is felt by both players and supporters.

  Crowd support provides a boost of confidence which can help players to make better decisions and even motivate them to play their best game.

  If you don’t believe it, ask Reggae Boyz Head Coach Heimir Hallgrimsson and captain Andre Blake about the significance of spectator support at their two Concacaf Nations League games at the National Stadium.

  Though the venue was nowhere close to being filled at capacity, the sizeable crowd that turned out was vocal enough to provide a much-needed impetus which saw the Boyz to a 1-0 win over Honduras on Friday, followed by a come-from-behind 2-2 stalemate with Haiti on Tuesday.

  “Yeah, I mean, I did an interview earlier where I think we were talking about how important the fans are, you know, them being loud and supporting us, you know, give us that extra energy that extra motivation that we're always going to need. It also makes the away team uncomfortable, and they stayed with us the entire time and that kind of showed that, we were playing well, and we were giving them something to cheer for definitely because we have to do our job,” Blake told journalists in a post-game interview.

  “So, we did our job, you know, they stayed with us. Unfortunately, we weren't able to give them three points tonight (Tuesday). But the point is always better none and again to really fight back from two-zero down, you have to give the guys some credit, and thanks to the fans for coming out and being loud tonight,” the Philadelphia Union shot stopper added.

  Iceland-born tactician Hallgrimsson echoed similar sentiments.

  “If I might add to that end, to have the support of the people, I know you're opinionated and even though we were two-zero down, we really felt the support from the people and we appreciate that. It was lovely for a foreigner to be here and feel the support from the people,” he said.

  While the Boyz home fixtures are now done and dusted, the assertion of both Blake and Hallgrimsson has swung the door open on debates about whether or not the history-making Reggae Girlz will get a similar or even greater support when they engage Canada in their Olympic qualifying playoff fixture at the National Stadium on September 22.

  In fact, the second-leg of the qualifying playoff scheduled for September 26 in Toronto, Canada, has already been sold out, prompting a rally cry from Jamaica Olympic Association (JOA) president Christopher Samuda for Jamaicans to make their presence felt.

  Samuda pointed out that the now 37^th-ranked Reggae Girlz, deserve every bit of support, as they seek to add to their exploits at the Fifa Women’s World Cup where they held France and Brazil to goalless stalemates and secured their first ever World Cup win with a 1-0 scoreline over Panama.

  Though they lost their Round of 16 contest to Colombia, merely progressing to that stage was an overachievement by the Jamaicans, as they became the first Caribbean nation –male or female – to play in the knockouts of the World Cup, since Cuba’s feat in 1938.

  Now they are on the hunt to rewrite the history books, as a victory and a draw against Canada would see the Jamaicans being the first Caribbean nation to qualify for women's football at the Olympic Games. It would also secure them the second automatic spot for the Concacaf Women’s Gold Cup, alongside United States.

  With that in mind, Samuda urged spectators to turn out in their droves at the National Stadium and provide that feeling of over-stimulation and ripples of noise and colour to fuel the Girlz quest.

  “History is at the feet of our Reggae Girlz in these Olympic Games qualifiers and we must give them every support and empower them to write another pioneering chapter in the sport,” Samuda told Sportsmax.tv.

  “On the 22^nd Jamaican massive must turn out to the National Stadium in our black, green and gold and make a statement that will electrify the Girlz to conquer and give them that confidence and inspiration to seal the deal in Toronto on the second leg.

  “Already the second leg in Toronto is sold out, so the Kingston game must sell off in sending off the Girlz in royal style. Jamaica, let us grasp this moment in our nation’s life and live it to the fullest. Our Girlz are deserving and the 2024 Paris Olympic Games, awaits their arrival,” he added.