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• Olympics here we come: Red Stripe taking ten winners of “Guh fi Gold & Glory” promotion to Paris

  The 2024 Olympics will be an unforgettable experience for the ten winners of the Red Stripe “Guh fi Gold & Glory” promotion.

  From May 1 to June 28, Red Stripe rolled out a series of promotional events in support of the upcoming Olympic Games, from which 10 consumers have secured a unique opportunity to enjoy the Games live from the Stade de France in Paris.

  To enter the promotion, consumers had to purchase six Red Stripes and send in their receipt via WhatsApp.

  Out of the scores of people that entered, Samanthia Gordon, Solomon Hutchinson, Andre Davis, Nicola Bryce, Deborah Cole, Delroy Lee Rose, Princess Hibbert, Osbert Bailey, Johnell Benson and Danielle McKenzie were the lucky ten competition winners.

  An additional 11 people from Red Stripe as well as various sister companies as well as customers will also be making the trip.

  On Saturday, July 13, the winners, as well as others who will make the trip as part of Red Stripe’s contingent, were on hand at the company for a special handover event and celebration.

  Two of the promotion winners, McKenzie and Rose, expressed excitement at the prospect of going to the Olympics.

  “I’m very excited. I can’t wait to see the country and the attractions and, obviously, to cheer on team Jamaica,” McKenzie told Sportsmax.tv.

  

  “Ecstatic,” was Rose’s response, noting that this will be his very first time travelling out the country.

  “I will fully enjoy it. I thank Red Stripe because, out of all the people to enter, to be selected must be a divine intervention. I’ll be a proud representative of Jamaica,” he added.

  

  The winners were also gifted with travel kits including items like branded shirts, jackets and cups as well as pot covers and vuvuzelas that will surely be used to cheer on the team in Paris.

  Brand Manager for Red Stripe, Nathan Nelms, gave Sportsmax.tv insight into the motivation behind this initiative for the company.

  “We really wanted to give our consumers a taste of the celebrations that will be happening in Paris. We are sure everybody locally will be watching on TV to cheer on team Jamaica, however, we wanted to give a very small group the opportunity to see the team live in Paris and give them an experience of a lifetime,” he said.

  “We’ve come a long way since our signing of a big partnership with the Jamaica Olympic Association back in 2023. We’ve done so much to make sure that there is this rally cry that is built for the Jamaica Olympic Team,” he added.

  In addition to getting to view the Olympics live, the winners will be given tours of various attractions in the French capital including the Eiffel Tower and the Louvre.

  Athletics at the Olympic Games will take place from August 1-11.

• Usain Bolt’s ‘Jamaica All The Way’ set to cheer on Team Jamaica at Paris Olympics

   Ahead of the 2024 Paris Olympics, legendary Olympian and the world’s fastest man, Usain Bolt, has produced an anthem for Team Jamaica, titled “Jamaica All The Way." The timely track aims to rally the nation, capturing the indomitable spirit of Jamaicans as its athletes prepare to compete on the world stage in Paris.

  As the newly announced Red Stripe Ambassador, Bolt is at the forefront of the celebrations for the beer giant's Olympic campaign, ‘Guh Fi Gold and Glory.’ The campaign seeks to unite Jamaicans in support of their athletes, reminding them that the ‘likkle but tallawah’ island is cheering them on.

  “Jamaica All The Way” features collaborations with musical sensations Busy Signal, who headlined the 2022 Red Stripe independence song “Big Up Jamaica,” and Shaneil Muir. Their combined talents are set to amplify the cheers of Jamaicans everywhere.

  “The Olympics represent a moment of pure joy, and I want our athletes to feel the support of all Jamaicans. This song celebrates their dedication and hard work. I produced it to encourage them to believe in themselves and dream big when they ‘Guh Fi Gold and Glory,’ knowing they have infinite support,” said the Fastest Man Alive, Usain Bolt.

  With the Paris 2024 Olympics approaching quickly, from July 26 to August 11, the song has already been released on all streaming platforms, ensuring that Jamaican athletes can feel support at home and from the diaspora.

  President of the Jamaica Olympic Association, Christopher Samuda highlighted the importance of this collaboration, stating, “There is no better way to celebrate the Paris 2024 Olympic Games than with Usain capturing the infectious beat of dancehall, the inspired spirit of our people, and our aspiration to be the greatest versions of humanity. When the JOA and Red Stripe team up with lightning Bolt, it can only be electrifying and volcanic! Paris, stay tuned!”

  As the nation gets ready for the 2024 Paris Olympics, the partnership between the Jamaica Olympic Association and Red Stripe shows how culture can bring people together and boost the spirits of our athletes.

  “Although we can't invite every Jamaican to travel to Paris and cheer for our athletes in person, our ‘Guh fi Gold and Glory’ campaign allows us to create opportunities for Jamaicans to show their support for our athletes both locally and globally. This song serves as a rallying cry, highlighting our unity and commitment to competing as a united team,” Red Stripe Brand Manager Nathan Nelms, emphasised.

  As Team Jamaica prepares to shine on the track in Paris, “Jamaica All The Way” is set to inspire, motivate, and encourage them to reach new heights of glory at the 2024 Olympics.

• Full Circle: Naomy Grand’Pierre to coach Haiti’s Olympic swimming team in Paris

  In a full-circle moment, former Haitian swimmer Naomy Grand’Pierre will coach Haiti's two-member swimming team at the Olympic Games in Paris this summer. Grand’Pierre, who made history as the first female swimmer to represent Haiti at the Olympics in 2016, is now set to lead her younger brother Alex Grand’Pierre and 14-year-old Mayah Chouloute to the global stage.

  Reflecting on her transition from athlete to coach, the 27-year-old Grand’Pierre described the experience as profoundly meaningful. "It's definitely a full circle moment for me," she shared. "When I was going to the Olympics, I was the first female swimmer and the first swimmer to represent Haiti since 1996. It was a very isolating and new experience. I'm excited to share all the things that I've learned and make sure that the two athletes attending the Games have a really good time. They feel confident and don't have to deal with the insecurities I faced."

  Grand’Pierre’s firsthand experience as a trailblazer provides her with unique insights to mentor her athletes effectively. She emphasized the importance of comprehensive preparation, not just physically but mentally and emotionally. "Being the first, you're kind of the guinea pig. I had to figure everything out on my own. I think the part I’ll enjoy most is letting the athletes know every single detail, what to expect, and having the mental and emotional preparation alongside the physical training," she explained. "I'll get to coach them and also get to coach my younger self in the process."

  

  Grand’Pierre is optimistic about the growth and development her athletes will experience in Paris. "Getting to be surrounded by the world's top swimmers helps you improve your game dramatically. They’ll be inspired, and representing Haiti, especially with all the political setbacks we've been dealing with, will make the experience even more significant."

  At just 14 years old, Mayah Chouloute is set to become the youngest swimmer ever to represent Haiti at the Olympics. Grand’Pierre sees a bit of herself in Chouloute. "Mayah definitely caught the world and the team by surprise. Her determination and willingness to step into the unknown and represent Haiti makes her a very coachable athlete. I'm looking forward to getting some one-on-one time with her to make sure she's ready to embrace the moment and the opportunity."

  Grand’Pierre’s younger brother, Alex, a 21-year-old gold medalist in the breaststroke at the CCCAN Championships in Mexico, is also part of the team. Coaching a sibling at the Olympics can be a monumental task, Grand’Pierre does not see her brother presenting one. "There's absolutely no challenge. Alexander is a fantastic brother. We've trained together, and coaching him is a collaborative situation. We tackle it together, and we've gone through several meets where I've been his coach. It’s always been a fantastic experience. I'm really looking forward to doing it with him at the Olympic Games."

  As Naomy Grand’Pierre prepares to guide Haiti’s swimming team at the Paris Olympics, with her expertise and passion, she is poised to lead Mayah Chouloute and Alex Grand’Pierre to a memorable Olympic experience and hopefully inspiring a new generation of Haitian athletes.