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• Jamaica and France sign landmark MOU for bilateral sports cooperation

  As the world eagerly anticipates the start of the 2024 Summer Olympics in Paris, Jamaica and France have marked the occasion with a significant step towards enhancing their bilateral relations in the field of sport. On July 24, the Honourable Olivia Grange, Jamaica's Minister of Culture, Gender, Entertainment and Sport, and His Excellency Olivier Guyonvarch, the Ambassador of France in Jamaica, signed a Memorandum of Understanding (MOU) for Bilateral Cooperation in Sport.

  Minister Grange highlighted the symbolic timing of the agreement, stating, “It is certainly significant that it is happening at the time of the 2024 Olympics in the French capital, Paris. It embodies the importance of sport in establishing cooperation and friendship between the two countries."

  The agreement outlines several areas of cooperation aimed at enhancing both nations' sports capabilities. One key aspect of the MOU is the sharing of experiences and the development of joint initiatives in sports. This includes promoting common standards for organizing major sporting events and developing high sports performance through the exchange of best practices, coaching training, and research.

  Additionally, the agreement focuses on boosting the sports economy and sports tourism in both countries by sharing valuable information and insights. A significant emphasis is also placed on promoting sports ethics, with both nations committing to collaborate in the fight against doping.

  Minister Grange commended the diligent efforts of Ambassador Guyonvarch and the teams from both the Ministry of Culture, Gender, Entertainment and Sport, and the Ministry of Foreign Affairs and Foreign Trade, in finalizing the MOU. She also referenced the ongoing friendship between Jamaica and France, demonstrated by events like the "2024 Road to Paris Olympics," which featured a symbolic relay baton passed globally and included French students from schools across Jamaica.

  The MOU also aims to facilitate exchanges in seminars, conferences, and symposia involving experts in various sports disciplines such as fencing, rugby, handball, athletics, canoe-kayak/sprint, sailing, and skateboarding, among others.

  Ambassador Guyonvarch expressed his enthusiasm about the agreement, stating, “On the eve of the 2024 Paris Olympic and Paralympic Games, the signing of this MOU on sports cooperation is a milestone in our bilateral relations, being the most ambitious and comprehensive agreement between our two countries in a strategic field of excellence. The implementation of this agreement, initiated by the Centre for Research on Sports Performance of Guadeloupe and the Faculty of Sports of UWI, will allow us to develop sports science, new practices, and more intense human exchanges between our two countries.”

  The follow-up on the cooperation outlined in the MOU will be ensured by a Bilateral Steering Committee, which will meet annually in either of the two countries, ensuring that the goals and initiatives set forth are actively pursued and achieved.

  This agreement not only strengthens the bond between Jamaica and France but also paves the way for enhanced sports performance, education, and ethical standards in both nations, promising a bright future for sports collaboration and excellence.

   

   

   

   

• KFC inks brand deal with Jaydon Hibbert ahead of Paris Olympics

  Quick-service restaurant giant, KFC Jamaica has inked a brand partnership with one of Jamaica’s most dynamic and exciting young athletes - triple jump sensation Jaydon Hibbert. The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage.

  Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting, “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I'm excited to see what the future holds. Without question, it's a big deal!”

  Andrei Roper, Marketing Manager at Restaurants of Jamaica also expressed his elation at the deal with the strong Olympic-medal prospect.

  “KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Roper shared.

  In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.

  Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes.  We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.

  Hibbert will appear in upcoming KFC brand and retail marketing campaigns as he continues to excel on and off the field and help lay the foundation for the next generation of talented Jamaican athletes.

   

• Century 21 fuels Samir Azan's Carifta Championship dream

  In a significant boost to Jamaica's youth sports development, real estate giant Century 21 has announced its sponsorship of promising young triathlete Samir Azan. The 13-year-old athlete is set to compete in the Carifta Triathlon & Aquathlon Championships in Barbados on August 17-18, 2024, marking his second appearance at this event.

   Samir, who first represented Jamaica in the 2022 Carifta Aquathlon in Bermuda, has been making waves in the triathlon community with his exceptional performances. His upcoming challenge will see him competing in a grueling event comprising a 400m open-water swim, a 10k bike ride, and a 2.5k run. Despite his young age, Samir has shown remarkable dedication and skill, positioning him as a standout competitor in the 13-15 age group.

   The sponsorship from Century 21 is a testament to the company's commitment to nurturing young talent and supporting sports development in Jamaica. Collet Kirkcaldy, General Manager of Century 21, expressed the company's enthusiasm for backing such a promising athlete.

   "We are absolutely thrilled to support and sponsor Samir Azan in his journey to the Carifta Triathlon & Aquathlon Championships in Barbados. At Century 21, we believe in nurturing potential and providing opportunities for young talents to shine on the international stage. We look forward to seeing Samir achieve great success and inspire others with his dedication and passion,” Kirkcaldy said.

   This partnership is not just a financial boost for Samir but also a morale booster for the entire Jamaican triathlon community. Natasha Cameron, Coach and Secretary General of the Jamaica Triathlon Association, highlighted the significance of the sponsorship.

   “We want to thank Century 21 for coming on board to sponsor one of our athletes. It is not a traditional sport, so getting a sponsor is a big thing for us. We are looking for great things from Samir. He is a dedicated athlete, and we are really hoping to bring home a medal,” Cameron stated.

   As the Carifta Championships approach, all eyes will be on Samir Azan. His training regimen has been intense, focusing on enhancing his endurance, speed, and technique across all three disciplines. The young athlete's journey is a source of inspiration for many aspiring triathletes in Jamaica and the wider Caribbean.

   The Carifta Championships have long been a breeding ground for young athletic talent, offering a platform for athletes to showcase their skills and gain invaluable international experience. For Samir, the event represents not just a competition but a stepping stone towards greater achievements in his sporting career.

   Century 21's involvement goes beyond just sponsorship; it signifies a broader commitment to community and youth development. By supporting athletes like Samir, the company hopes to inspire a new generation of sports enthusiasts and foster a culture of excellence and dedication.

  As Samir gears up for the Carifta Championships, the support from Century 21 and the wider Jamaican community will undoubtedly fuel his drive for success. With his talent and determination, coupled with the backing of a committed sponsor, Samir Azan is poised to make a significant impact in Barbados and continue his ascent in the world of triathlon.

   The entire nation will be cheering for Samir as he takes on this challenging event, with hopes high for a podium finish. His journey serves as a reminder of the incredible potential that lies within Jamaica's young athletes and the importance of providing them with the opportunities and support they need to succeed.