With the Paris Olympics on the horizon, JustBet has announced a significant partnership with three prominent Jamaican athletes as part of its latest campaign. The renowned sports brand, under Supreme Ventures Limited, is thrilled to welcome Reggae Boyz captain and goalkeeper Andre Blake, Olympian Stacy-Ann Williams, and motorsports sensation Fraser McConnell into its fold.
Scheduled for July 26 to August 11 in Paris, the upcoming Olympic Games serve as the backdrop for this exciting collaboration, marking a pivotal moment for JustBet as it reinvigorates its brand identity.
Kamal Powell, Head of Marketing at Supreme Ventures Limited, highlighted the strategic decision behind this partnership.
“We recently refreshed the JustBet brand and have just launched our new advertising campaign to reflect the energy of the brand. It was important to us to align with a diverse group of athletes who all represent excellence in sports to be part of the JustBet story," Powell remarked.
“The inclusion of accomplished athletes like Andre, Stacy Ann and Fraser in our new TVC underscores our commitment to showcasing the multifaceted nature of athleticism and entertainment while celebrating Jamaican sporting excellence. We are proud to partner with these amazing Jamaican athletes as we continue to elevate the JustBet brand.”
He emphasized the significance of each ambassador to JustBet's mission, noting, "Andre Blake, revered as the backbone of Jamaica's football team, joins as a symbol of leadership and resilience. Stacy Ann Williams, a formidable presence on the track, epitomizes the physical and mental fortitude it takes to be among the best in sports. Fraser McConnell, known for his fearless approach to motorsports, perfectly embodies the thrill and excitement that define JustBet's ethos. We are truly thrilled to welcome them aboard," Powell said.
In addition to their roles in the new TV campaign, these athletes will also contribute to broader community initiatives. Blake expressed his enthusiasm for the collaboration, saying, "Supreme Ventures has long been a supporter of sports in Jamaica, including football. I'm excited to not only be part of this new ad campaign but also to support the Andre Blake Foundation."
Through this partnership, JustBet aims to inspire fans across Jamaica to embrace the excitement of sports and entertainment while fostering unity and camaraderie nationwide. As the Olympic Games draw near, the collaboration with Andre Blake, Stacy-Ann Williams, and Fraser McConnell underscores JustBet's commitment to celebrating Jamaican sporting excellence and enhancing its brand presence in the local community.
Novak Djokovic to compete at Paris Olympics
Novak Djokovic is set to compete in the Olympic Games after being named in Serbia's squad for the tennis tournament.
The 24-time grand slam champion will target a gold medal for the first time, with his appearance in Paris set to be his fifth at the Olympics.
Djokovic won a 2008 bronze medal in Beijing after losing to eventual winner Rafael Nadal in the semi-finals before beating James Blake for third place.
He came fourth at London 2012 after suffering defeats to Andy Murray and Juan Martin del Porto in the final stages and lost early at Rio 2016 before narrowly missing out on a medal in Tokyo three years ago, with Alexander Zverev and Pablo Carreno Busta getting the better of him to end a historic bid for a Golden Slam.
Djokovic, 37, said in April that winning an elusive gold medal was a priority for him this year, but there was some uncertainty over his participation after he withdrew from the French Open before his quarter-final match this month through injury.
The Serbian suffered a torn meniscus in his right knee and underwent surgery but now looks to be on track to return to Roland-Garros for the Games, with Dusan Lajovic also selected for Serbia.
"Team Serbia for Paris 2024 got new representatives," the Serbian Olympic Committee announced.
"Tennis players Novak Djokovic and Dusan Lajovic fulfilled the requirements, according to the ATP ranking, and confirmed their performance at the Olympic Games."
Djokovic's involvement in the men's tournament comes as a boost for the Paris Games after some high-profile female players like Aryna Sabalenka, Ons Jabeur and Emma Raducanu announced they would not be participating.
The Olympic tennis tournaments are scheduled to run from July 27 until August 4.
It is not yet known whether Djokovic will be able to participate at Wimbledon, which takes place before the Olympics.
Wimbledon begins on July 1 and Djokovic is a seven-time champion at the event, just one title behind the men's singles record held by Roger Federer.
Djokovic lost an epic final to Carlos Alcaraz at last year's Wimbledon.
Thompson-Herah will not defend 200m title at Paris Olympics
Five-time Olympic champion Elaine Thompson-Herah will not be defending her 200m title at this year's Games in Paris.
The 31-year-old became the first woman to win back-to-back Olympic sprint doubles at Tokyo 2020 when she retained her 100m and 200m titles.
Thompson-Herah will not be able to achieve the feat again, however, after opting to only cover 100m at the upcoming Jamaican trials.
She appeared to sustain an injury while competing in the 100m at the NYC Grand Prix earlier this month.
The Jamaican is the second-fastest woman in history over that distance, though injuries have disrupted her competition schedule in the last year.
The athletics events at the Paris Olympics will take place between August 1-11.
Sabalenka confirms she will not compete at Paris Olympics
Aryna Sabalenka has confirmed she will not compete at the Olympic Games in Paris next month in order to prioritise her health.
The world number three retained her Australian Open title at the start of the year but suffered defeat in the quarter-finals of the French Open at Roland-Garros.
The Belarusian's loss was her first before the semi-final stage of a major tournament since 2022, and she intends to rest ahead of the for the hard-court season which begins at the US Open 22 games after the Olympics.
"I prefer to have a little rest to make sure physically and health-wise I'm ready for the hard courts," said Sabalenka, who was the runner-up last year in New York.
"Especially with all the struggles I've been struggling with the last months, I feel I have to take care of my health.
"It's too much for the scheduling and I made the decision to take care of my health."
Sabalenka is currently in Germany preparing for the Berlin Open, and faces Daria Kasatkina in the last 16 of the competition, having come from a set down to beat Marta Kostyuk on Monday.
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