World 100m hurdles champion, Danielle Williams, has set her sights on not only conquering the track but also building a formidable brand reputation, as she recently signed with the fast-rising 7evnz Media Group, a sports marketing agency known for its star-studded roster of athletes, including Olympic champion Hansle Parchment and Jamaican 800m record holder, Natoya Goule.
This partnership marks a significant step in Williams' career as she endeavours to extend her influence and reach beyond the track. The talented athlete has an impressive resume, including her World Championship gold in 2015 and a bronze in 2019, making her one of the most accomplished hurdlers in the world.
Reflecting on her decision to join forces with 7evnz Media Group, Williams stated, "It is pretty important to me. I've always been resistant to the notion that I have to build a brand because I didn't think that was my personality. But I'm open to it now. I feel like the time is now."
Williams expressed her appreciation for the agency, emphasizing the family-oriented approach and the admiration she holds for the athletes they represent. She continued, "I've chosen 7evnz Media to represent me because they've presented themselves as a family, and they work with athletes that I respect and admire, and that is something that appeals to me."
The partnership with 7evnz Media Group not only represents a commitment to enhancing her brand but also hints at her vision for life beyond the track. Williams sees this as an opportunity to partner with brands that she is genuinely passionate about, which will enable her to create lasting connections and bridges for her post-track career.
"As for the remainder of my career in life after track, I feel like this will give me an opportunity to partner with brands that I'm passionate about, which will hopefully, you know, forge connections and build bridges that I can tap into after I retire," she shared.
Additionally, Williams recognizes the potential for increased earning opportunities in her future with this partnership, stating, "And as far as I know it's definitely going to provide more opportunities that would allow me to capitalize on any potential earning opportunities that exist."
7evnz Media Group Agency, founded in 2018, has swiftly become a significant player in the world of sports marketing and public relations. They've been instrumental in managing some of Jamaica's top athletes and have gained recognition for their 360-degree marketing plans that promote athletes' brands, manage their social media presence, and handle all public relations matters.
With Danielle Williams on board, they look forward to further solidifying their position as one of the most sought-after marketing and public relations agencies in the world of athletics. This partnership promises exciting opportunities and growth not just for Williams but also for 7evnz Media Group, strengthening their influence in the sports marketing industry.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Jamaica and Trinidad women shine to book 4x100m relay spots in Paris
Jamaica continued their resurgence from a disappointing first day at the World Relays in the Bahamas when they won their heat in round two of the 4x100m relays to advance to book their tickets to Paris this summer.
Using the same foursome – Jodean Smith, Tia Clayton, Alana Reid and Remona Burchell - that ran on Saturday, changed their running order with Burchell and Reid – switching positions on the third and fourth legs.
The change worked like a charm as they sped to victory in 42.74 seconds to advance to the final and onto Paris.
Jamaica’s Caribbean neighbours, Trinidad and Tobago will also be in Paris this summer. The quartet of Taejha Badal, Reese Webster, Reyare Thomas and Leah Bertrand finished second in 43.54 to advance as automatic qualifiers to the Olympic Games.
Italy, who won the first heat in 42.60 and second-place finishers Côte d'Ivoire (42.63) as well as Nigeria (42.71), winners of heat three and Switzerland (42.75) are also off to the Olympic Games.
The Bahamas and Jamaica book 4x400m Mixed Relay spots in Paris
The Bahamas and Jamaica rebounded at the World Athletics Relays in the Bahamas, securing their places at the 2024 Olympic Games in Paris this summer during round two of the 4x400m mixed relay heats on Sunday.
After a disappointing performance on Saturday, the Bahamas bounced back with a spectacular showing on Sunday, setting a world-leading time of 3:12.81 in the first heat. The Bahamian quartet of Steven Gardiner, Alonzo Russell, Shania Adderley, and Shaunae Miller-Uibo delivered a stellar performance, fending off tough competition from Jamaica, Japan and South Africa, to clinch victory and set a new national record in the process.
Jamaica also sealed their Olympic berth by finishing second in the heat with a time of 3:14.49, showcasing their strength in relay events with the quartet of Zandrian Barnes, Roshawn Clarke, Leah Anderson, and Janieve Russell.
In the subsequent heats, Germany emerged victorious in the second heat with a time of 3:13.85, securing their place in Paris. Switzerland also booked their Olympic spot by finishing closely behind Germany in a national record time of 3:14.12.
Great Britain and Northern Ireland secured their tickets to Paris by winning the third heat with a time of 3:12.99, followed closely by Ukraine in 3:14.49, earning the second qualifying spot from that heat.
Elaine Thompson-Herah expresses confidence as Tokyo reign gears up for Paris 2024
As the countdown to the Paris 2024 Olympics intensifies, Jamaica's track and field sensation Elaine Thompson-Herah is feeling optimistic about her preparations as she aims to secure an unprecedented third consecutive sprint double. The Olympic champion shared her thoughts in an exclusive interview with Athletics Weekly, shedding light on her training regimen and mindset leading up to the Games.
"Training is going good so far; the work is never easy, it’s always hard. It’s an Olympic year so you have to put in that work," said Thompson-Herah, whose 10.61 in Tokyo is the Olympic record.
Under the guidance of Elite Performance Head Coach Renaldo Walcott, who also mentors the legendary Shelly-Ann Fraser-Pryce, Thompson-Herah acknowledged the adjustments required with a new coaching setup but expressed satisfaction with the progress.
Reflecting on her pursuit of greatness, Thompson-Herah emphasized the importance of continuous improvement. "It’s more about tweaks and adjustments because if you want to be great, you have to make tweaks and adjustments," she explained. "Along my career to be better each time, I go to improve and to work towards my dreams and my goals."
Thompson-Herah recognizes the formidable competition she faces, including her compatriots Fraser-Pryce and Shericka Jackson, as well as American standout Sha’Carri Richardson. Despite the challenges ahead, she remains grounded yet resolute in her aspirations.
"I’m definitely confident, not super or over, but confident," Thompson-Herah affirmed. "I just want to stay focused and humble, have the right mindset and stay positive, no matter what obstacles or struggles come my way."
Having battled through injury setbacks, Thompson-Herah approaches this Olympic year with a mindful approach to her physical well-being. "It’s been super-difficult to know what you’re capable of and you’re not able to do that," she admitted. "For me, it’s all about staying patient and humble."
Acknowledging the evolution of her athletic journey, Thompson-Herah emphasized the importance of body maintenance and self-care. "It’s almost like you have a car; you have to service the car," she explained. "If I don’t service my body, I cannot produce to get those world record and times that I want."
As Thompson-Herah continues her preparations with a keen eye on the Paris Olympics, her dedication and resilience serve as testament to her unwavering pursuit of athletic excellence and historic achievements on the track.
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