For more than a century there has been a Jamaican athlete that has impressed someone, somewhere across the world. The early days of cricket tours in and out of the West Indies, international boxing cards, football, netball and host of other sports, served a bit of a signal to the world that Jamaica was and continues to be a big part of any sport conversation.
Ask any track and field fan, cricket (yes, believe it or not); netball, football, basketball fan and a Jamaican athlete’s name can come up.
Over time, sport has been funded by private and public means. What has been consistent though, is the first-class performance that has been maintained, sustained and enhanced by the athletes.
In 1995, the game changed somewhat, the Government of the day approved a plan to start the Sports Development Foundation. The SDF was established as an independent body to contribute to the development of the nation through sports.
With sport emerging (at the time) as a major contributor to the island’s economic activities, there was a thought that sport needed more. The agency in its early days focused on infrastructure and capacity building. The Mona Hockey Field (astro turf); several football fields, National Indoor Sport Centre were among some of the venues that were renovated, upgraded and built from scratch. The capacity building focused on administrative development of officials from at least 40 sporting disciplines.
As you read along, and you are in the business of sport, you can clearly identify the gaps for a country that has produced so many world-class athletes. So whilethe track and field performances have been outstanding to date, to gain and maintain the competitive edge and move ahead, there needs to be a re-thinking of how sport is:
Funded
Managed
Researched
Marketed
Re-Developed
It is with those five key areas, that my recommendations for Sport for Jamaica going forward include:
Boost the work of the SDF
Remove the S from CHASE (they can determine what to do with C-H-A-E)
Increase the staff numbers to include a:
Planner
Researcher
Marketer
Developer
It is clear that Jamaica’s technical talent is at a great level - coaches and athletes continue to break the ceiling of performance. Most of the major sporting events have consistent work being done with their technical staff.
The next level is needed and in another decade, if we are not careful, we will be chasing dreams in the key areas that will ensure that the next generation has access to the same enabling environment.
GC Foster, UTECH, UWI and Mico continue to train Sport Officials in education, management and preventative care; but an elite athlete cannot in 2023 & beyond, compete without the support of branding and marketing to take them to the top of their games.
In redefining how Jamaica as a nation treats this industry, there are also some policy decisions which should be happening simultaneously. SPORT should have its own Ministry.
This is what I envisage the team should look like from the policy and operational side
Ministry of Sport
Minister
Minister of State
Permanent Secretary
Director of Sport + 5
Sport Development Foundation (agency)
Managing Director
Directors of Marketing, Research, Finance
Corporate Planner (to deal with bilaterals, administration, academic development, infrastructure
Event Manager (incoming and outgoing delegations, permits, venue updates)
Change is inevitable if we want to be successful.
The research element of the business cannot be overstated, as it is the data we collect and how we use it to inform our next set of moves on and off the field that will determine our capacity to handle, manage and deliver a world class sporting industry run by those who are capable.
In the next column, I will pick the team who can and should be asked to deliver on this plan. Until then…
Carole
Still alive: Bolt pleased with Ja's male sprinting resurgence; hopeful Seville will medal in "wide open" men's 100m in Paris
Take it from the incomparable Usain Bolt that the race for the men’s 100m title at this summer’s Paris Olympic Games will be wide open, as he is yet to identify any clear favourite to stake a claim on the coveted gold medal.
Bolt, whose words carries the weight of his unparalleled legacy, gave his views on the possible Olympic outcome, as he also shared thoughts on the progress of male sprinting in Jamaica, which he believes remains alive with the emergence of Rohan Watson, Oblique Seville, Ackeem Blake, Ryiem Forde, and Kadrian Goldson, in particular.
Seville has been the main protagonist on that list, as he has consistently knocked at the door of a global 100m medal over the years. He placed fourth at both the 2020 Olympic Games and last year’s World Championships.
The 23-year-old’s rise from promising newcomer to bona fide contender has captured the imagination of Jamaican track and field enthusiasts at home and abroad. With blistering speed and unwavering determination, Seville has carved out a name for himself as one of Jamaica's most promising talents, and along with the others, carries the hopes of a nation known for its sprinting prowess.
“I think these athletes represent our chances, but it is all about execution. I think over the past years, it (Jamaica’s male sprinting) has been struggling, but I do think that Oblique has been keeping it alive,” Bolt, the ambassador for Red Stripe’s ‘Guh Fi Gold and Glory’ campaign, told journalists during the event’s launch in Half Way Tree on Wednesday.
“He has made all the finals so far; it is just for him to now get in the top three. And I think it's just consistency. I think the one thing with Oblique is that he always gets injured, but hopefully he can be consistent this season and stay on the right path and he'll be fine. So, I'm just looking forward to seeing them,” the iconic sprinter added.
Though American Noah Lyles, who copped the sprint double at last year's World Championships, has been a dominant force, his compatriots Fred Kerly, silver medallist at the 2020 Games in Tokyo, and Christian Coleman are also prominent contenders, while the young generation of Jamaican sprinters –Watson, Seville, Blake, and Goldson –have also entered the conversation.
Great Britain’s Zharnel Hughes, and Botswana's Letsile Tebogo, are also expected to be in the mix in Paris, while Italy’s Marcell Jacobs and Canada’s Andre De Grasse, the gold and bronze medallists from the 2020 Games in Tokyo, are yet to enter the fray ahead of the global multi-sport showpiece.
While it is still early days yet, Bolt, an eight-time Olympic gold medallist and the world’s fastest man over 100m and 200m, expressed optimism about Seville’s Olympic Games medal prospects, as he believes the young sensation has proven that he can match strides with those names on the list.
“Let's see what happens. I think it's early. No one is doing anything, and I haven't seen anything impressive so far. So, I think it is still wide open. I am really hoping Oblique can break into the top three this time around. I think he has always worked hard over the years, and he is always in the final and always doing well. So hopefully, he will break into the top three,” Bolt said.
On that note, Bolt, who is looking forward to a second Olympic Games as a spectator since his retirement in 2017, believes the athletes stand ready to write the next chapter in the country’s storied history of success.
“Overall, we all have high hopes. The throwers, jumpers, everybody. Everyone is doing well, and you can see where they are stepping up. The medal tally will be good as always. Jamaica always shows up. We always get at least five medals, and I think we are aiming to get eight to 10 medals in Paris,” he shared.
“I think the athletes will (maintain their performance). Jamaica is always up there. We are still the sprint capital of the world, and I think we will continue to dominate,” Bolt ended.
Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
Jamaica to host T&T U-17s for two friendly games in week-long camp
Jamaica's Under-17 team will host their Trinidad and Tobago counterparts for two international friendly encounters this weekend.
The games, which forms part of a week-long camp for both teams, will also see the young Soca Warriors, who are scheduled to arrive in the island on Wednesday, lock horns with a local club team during their visit. The first game is scheduled for the UWI-JFF Captain Horace Burrell Centre of Excellence, CHBC on Friday at 4:00pm, while the second encounter will take place on Sunday at 9:00am.
Trinidad and Tobago will then close their visit against the youth team of a prominent club, next Tuesday.
Both the young Reggae Boyz, to be guided by former Reggae Boy midfielder Altimont "Freddy" Butler, Carlton Simmonds and Vassel Reynolds, and the Shawn Cooper-coached young Soca Warriors are preparing for the Concacaf Men's Under-17 Championship which was pushed back to 2025. The tournament was initially scheduled for August this year.
According to recently installed Trinidad and Tobago Football Association (TTFA) president, Kieron Edwards, this friendly initiative is in line with the TTFA’s application to the FIFA Talent Development Scheme, which aims to provide additional resources to member associations for the elite youth national teams.
Edwards insisted that there will be continuous efforts to provide opportunities for exposure and match preparation for the various national teams.
“In keeping with the executive’s mantra to strengthen partnerships and our relationship with our brothers in CFU, we are pleased to be embarking on this journey to Jamaica,” said Edwards.
“Despite the challenges, the commitment to the continued development of our high-performance programme shines through. This trip marks a pivotal step towards our U-17 team’s quest to qualify for the FIFA U-17 World Cup in 2025. It’s a testament to the dedication of all involved, securing this opportunity mere days after the new executive’s installation," he added.
The current T&T U-17 selection features several players who have graduated from the Trinidad and Tobago Football Association High Performance Programme and competed at the CONCACAF Boys Under-15 Championship in the Dominican Republic last August, recording memorable wins against Costa Rica and Qatar.
T&T squad: Antuan Louison, Seth Hadeed, Jonathan Mason (Fatima College); Alejandro Harper, Eran Mc Leod (CIC); Nikosi Foncette, Kyron Baptiste, Josiah Simmons, Jimally Renne (Presentation College, Sando); Jasai Theophilus, Jayden Christophe (QRC); Dimitre Jones, Keston Richards (Arima North Sec); Jaydon Caprietta, Jeremiah Daniel, Adasa Richardson, Antonio Hills, Mikhail Clement (Naparima College); Salim Soanes (St Benedict’s College); Necose Moore (Chaguanas North Sec); Riquelme Phillips (Speyside High School)
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