Olympic champion Hansle Parchment extends brand ambassador partnership with GraceKennedy: Hurdler to display brand's logo on Diamond League circuit for the first time

By Sports Desk April 17, 2024

Jamaican Olympic gold medalist and world-renowned hurdler, Hansle Parchment, has extended his brand ambassador partnership with GraceKennedy (GK), marking a significant milestone in their longstanding collaboration.

 The renewed partnership not only solidifies the strong relationship between these two Jamaican powerhouses but also introduces an exciting development in athletic sponsorship. For the first time in the history of the World Athletics Diamond League, Hansle Parchment's competition attire will prominently feature the iconic Grace logo.

 Bruce James, Chairman of World Class Athletics Limited, emphasized the groundbreaking nature of this partnership, highlighting that it marks the first instance where a Caribbean brand will be prominently displayed on the running kit of a competing athlete in the prestigious Diamond League.

 Don Wehby, Group CEO of GraceKennedy, expressed enthusiasm about the extended partnership, which originally began in 2013. "Hansle perfectly symbolizes the values of excellence, resilience, and dedication that embody the GraceKennedy and Jamaican spirit," said Wehby. "We are incredibly proud to support him as he continues to inspire Jamaicans and the world with his phenomenal talent."

 Wehby also noted the significance of having the GraceKennedy brand showcased on a global platform like the Diamond League, calling it a historic moment for athlete sponsorship and Caribbean brand visibility in the international sporting arena.

 In response, Hansle Parchment conveyed his excitement for the continued collaboration, pledging to represent the GraceKennedy brand with pride. "I am honoured to represent GraceKennedy, a brand that is synonymous with Jamaica and has been a pillar of our community for generations," said Parchment. "This new chapter in our partnership allows me to carry the GK legacy with me onto the world stage, showcasing Jamaican excellence alongside a company that shares the same values."

 The extended partnership between Hansle Parchment and GraceKennedy signifies a strong commitment to promoting Jamaican talent and values on a global scale, underscoring the enduring impact of sport in fostering national pride and corporate success.

Related items

  • Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt

    As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.

    Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.

    Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.

    Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.

    “The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.

    “So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.

    Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.

    For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.

    “Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.

    From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.

    Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade. 

    “As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.

    “Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended. 

  • SEC Field Athlete of the Week honour for Wayne Pinnock SEC Field Athlete of the Week honour for Wayne Pinnock

    Opening his outdoor season with a wind-aided mark of 8.44m to win the long jump at the LSU Invitational earned Razorback Wayne Pinnock the SEC Field Athlete of the Week honour, as announced by the conference office on Tuesday. This was Pinnock’s first competition since winning the NCAA Indoor long jump title in mid-March, when he improved his world-leading indoor mark to 8.40m.

    Pinnock, the 2023 World Championships silver medalist, has been the world leader in the long jump since the 2023 outdoor season, with a leap of 8.54m from the World Championships qualification round. His winning effort at LSU is the 2024 outdoor world-leading performance under all-conditions as it was aided by a 5.8m/s wind. It also ranks him as the number-eight performer on the collegiate all-time list under all-conditions, which includes five wind-aided marks among the top 11 performers.

    With only three jumps in his series, Pinnock opened with 8.15m that was assisted with a 7.1m/s wind. In the third round, with a 2.3 wind, Pinnock traveled 8.25m/s.

  • Jamaican thrower Rojé Stona earns invite to Green Bay Packers minicamp Jamaican thrower Rojé Stona earns invite to Green Bay Packers minicamp

    Rojé Stona, the standout discus thrower from Jamaica, has received an invitation to the Green Bay Packers' minicamp, showcasing his potential as a professional football player despite his background solely in track and field.

    Stona's achievements in 2024 have been remarkable, including a silver medal in NCAA Indoor shot put, setting a University of Arkansas indoor shot put record with a throw of 20.48m and achieving a career-best discus throw of 69.05m that surpasses the Paris Olympics standard.

    At 6’ 6” and 263 lbs and known for his NFL body type and impressive athletic traits, Stona is venturing into the world of professional football without prior competitive experience in the sport. His background in discus and shot put has endowed him with explosive hips, exceptional core strength, long arms, and large hands—attributes that make him a compelling prospect as a tight end.

    Despite his lack of football background, Stona's athleticism has caught the attention of NFL scouts. He performed well in running and jumping during his recent pro day, showcasing his raw potential. However, transitioning into football will require Stona to learn essential skills such as blocking and refining his route running and catching abilities.

    As he embarks on this new journey, Stona is committed to proving himself and becoming a successful NFL player. His determination and physical gifts make him a promising candidate for teams looking to invest in an undrafted free agent with significant upside.

    Stona's invitation to the Green Bay Packers' minicamp marks an exciting chapter in his athletic career, and he is poised to make the most of this opportunity as he pursues his dream of playing professional football.

     

     

     

     

     

© 2023 SportsMaxTV All Rights Reserved.