Boats down the Seine, B-boys at the Place de la Concorde and the lure of cold, hard cash promise to make the Paris 2024 Olympics, which get underway in 100 days’ time in the French capital, a Games like none before.
If traditionalists were already blanching at audacious plans to rip up over a century of opening ceremony traditions, let alone welcoming the sport of breaking into the Olympic fray, they will have been white-eyed with fury at the announcement that track and field stars will each pocket a USD50,000 bonus.
After the relative sterility of a delayed and Covid-stricken Tokyo 2020, the French capital, as well as the individual sports on an ever-growing and potentially tenuous programme, is preparing to pull out all the stops.
The Games will start on July 26 with the first opening ceremony to be staged outside a stadium, each national delegation instead sent bobbling 6km down the city’s major artery before disembarking in front of the Eiffel Tower.
Two weeks later, windmills, freezers and top rocks will become an official part of the Olympic lexicon for the first time as breaking makes its debut, B-boys and B-girls going head-to-head in DJ-driven battles.
If its inclusion is not quite as contentious as the appearance of live pigeon shooting on the programme for the first Paris Olympics in 1900, it has raised some questions about the IOC’s almost obsessional commitment towards attracting the attention of global youth.
Breaking joins other recently established sports like skateboarding, surfing and BMXing in the so-called ‘urban’ section of a constantly evolving Olympic programme, and one for which it would appear a city like Paris is ideally suited.
For Team GB, now led by the likes of 15-year-old Sky Brown, keen to build on her history-making skateboarding bronze in Tokyo, there is a sense of similar upheaval, as a generation of new stars emerge and begin to eclipse the established order.
There will be no Laura Kenny to light up the Velodrome, while in contrast to their dominant pre-Tokyo preparations, question-marks hang over the ability of the likes of Adam Peaty and Max Whitlock to retain their respective titles.
Nevertheless, Tom Dean, Keely Hodgkinson, Tom Daley, Beth Shriever and Emily Campbell will expect to return to the podium at the head of a squad that looks more than capable of resuming its top three status in the final medals table.
Dean and his closest revival Duncan Scott continued a stunning surge to prominence by the British swimming team – kick-started by Peaty’s heroics in Rio – while Daley and Matty Lee underscored a wave of promise for Team GB in the water.
Hodgkinson’s ongoing battle to avoid another silver lining against rivals Athing Mu and Mary Moraa will generate top billing on the track, where double world champion Josh Kerr resumes his mouthwatering rivalry with Norway’s Jakob Ingebrigtsen.
The international narrative will inevitably be headed by Simone Biles, hoping to add to her current haul of seven Olympic medals after recovering from a psychological phenomenon known as the ‘twisties’ which restricted her success in Tokyo to a solitary – if heroic – bronze on the beam.
Meanwhile French hopes do not come any bigger – literally – than judo heavyweight Teddy Riner, who boasts three Olympic golds and 11 world titles, and bids to cap his extraordinary career with another victory on home soil.
All of which will be played out in front of the welcome sight of sold-out grandstands, a world away from the bare bleachers in Tokyo, and a symbol, or so the IOC would like to see it, of the Games having weathered one of the most serious storms in its history.
It is perhaps that new-found consciousness of the need to adapt that has pushed the IOC into making more aggressive changes, be it in future bidding processes or in urging the b-boys and b-girls off the streets and into the Olympic auditorium for the first time.
The Olympic movement has evolved unthinkably since that first Paris Games 124 years ago, when resolutely amateur pursuits like angling, ballooning and croquet were also on the programme, the latter reportedly staged in front of a single paying spectator.
Some might say the latest changes are a step too far. But after the turmoil of Tokyo, most of those fortunate enough to be present in Paris will just be grateful that the Olympics are back, and braced to bop to any kind of beat at all.
Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
SEC Field Athlete of the Week honour for Wayne Pinnock
Opening his outdoor season with a wind-aided mark of 8.44m to win the long jump at the LSU Invitational earned Razorback Wayne Pinnock the SEC Field Athlete of the Week honour, as announced by the conference office on Tuesday. This was Pinnock’s first competition since winning the NCAA Indoor long jump title in mid-March, when he improved his world-leading indoor mark to 8.40m.
Pinnock, the 2023 World Championships silver medalist, has been the world leader in the long jump since the 2023 outdoor season, with a leap of 8.54m from the World Championships qualification round. His winning effort at LSU is the 2024 outdoor world-leading performance under all-conditions as it was aided by a 5.8m/s wind. It also ranks him as the number-eight performer on the collegiate all-time list under all-conditions, which includes five wind-aided marks among the top 11 performers.
With only three jumps in his series, Pinnock opened with 8.15m that was assisted with a 7.1m/s wind. In the third round, with a 2.3 wind, Pinnock traveled 8.25m/s.
Jamaican thrower Rojé Stona earns invite to Green Bay Packers minicamp
Rojé Stona, the standout discus thrower from Jamaica, has received an invitation to the Green Bay Packers' minicamp, showcasing his potential as a professional football player despite his background solely in track and field.
Stona's achievements in 2024 have been remarkable, including a silver medal in NCAA Indoor shot put, setting a University of Arkansas indoor shot put record with a throw of 20.48m and achieving a career-best discus throw of 69.05m that surpasses the Paris Olympics standard.
At 6’ 6” and 263 lbs and known for his NFL body type and impressive athletic traits, Stona is venturing into the world of professional football without prior competitive experience in the sport. His background in discus and shot put has endowed him with explosive hips, exceptional core strength, long arms, and large hands—attributes that make him a compelling prospect as a tight end.
Despite his lack of football background, Stona's athleticism has caught the attention of NFL scouts. He performed well in running and jumping during his recent pro day, showcasing his raw potential. However, transitioning into football will require Stona to learn essential skills such as blocking and refining his route running and catching abilities.
As he embarks on this new journey, Stona is committed to proving himself and becoming a successful NFL player. His determination and physical gifts make him a promising candidate for teams looking to invest in an undrafted free agent with significant upside.
Stona's invitation to the Green Bay Packers' minicamp marks an exciting chapter in his athletic career, and he is poised to make the most of this opportunity as he pursues his dream of playing professional football.
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