The standard of football coaching in Jamaica looks set to increase over the next few years thanks to the formation of the Wray & Nephew School of Football Coaching.

This partnership between the Jamaica Football Federation (JFF) and Wray & Nephew is a part of the Wray & Nephew Football Program and will oversee the training of 500 coaches at the Preparatory and Primary School level across Jamaica at the D-license level.

This comprehensive training will certify coaches in order for them to operate at all levels including at International standard fostering a new era of football excellence in Jamaica.

This initiative will also involve the renovation of the existing school of football located at the University of the West Indies.

“I’m very happy to introduce the Wray & Nephew School of Football Coaching,” said Managing Director at J. Wray & Nephew Ltd, Jean-Philippe Beyer last Thursday announcing the partnership at the brand’s headquarters in Kingston.

JFF Technical Committee Chairman Rudolph Speid, who is also the head coach of Jamaica Premier League champions Cavalier SC, is pleased about the continued effort to develop coaches in the country.

“This is a welcome sponsorship to the program. Three years ago, we didn’t have a C-licensed coach in Jamaica. Now, we have five A-licensed coaches and another six are doing their studies. There will be an A-licensing course starting on July 9 with approximately 20 local coaches in that class,” he said.

“We now have 100 B-licensed coaches in Jamaica, 200 C-licensed coaches and over 500 D-licensed coaches but those coaches were really building from the top. We have now embarked on a very ambitious program with the help of Wray & Nephew and the SDF (Sports Development Foundation) to certify 500 coaches at the Primary and Preparatory School level across Jamaica at the D-license level and then bring them up to the C-license level by July 2025,” he added.

Speid also emphasized the importance of developing a good coaching education program.

“If you look at it, all the national teams that do well, in Europe and South America for example, have the best coaching education programs in the world. That is what we are trying to emulate here in Jamaica,” he said.

Also on hand was President of the Jamaica Football Federation, Michael Ricketts, who thanked Wray & Nephew for continuing to invest in the country's football development.

"We just want to form an alliance as we try to move the sport forward and this is no ordinary announcement. This is what we're asking corporate Jamaica to do as part of building this nation of ours," he said.

Jamaica’s Minister of Culture, Gender, Entertainment and Sports, the hon. Olivia ‘Babsy’ Grange, also played a hand in the formation of the school of coaching through her ministry.

“We continue to strengthen our sporting culture by investing in sports and this includes providing and increasing access to quality education for our coaches,” she said.

“When private sector companies and Government partner in sports, sustainable growth and improvement in all levels become the key input,” she added.

The ties between Jamaica’s football and corporate Jamaica got stronger on Thursday as well-loved brand Wray & Nephew unveiled plans for a newly minted Wray & Nephew Football Programme.

The programme, inspired by the longstanding partnerships with the island’s most impactful sporting competitions, was developed to foster the technical advancement of football in Jamaica, with a special emphasis on coaching education and bolstering the journey of the Reggae Boyz and Reggae Girlz towards the World Cup.

The investment will be to the sum of approximately $200 million over the next three years.

“The Wray and Nephew Football Program has been created to support our commitment to advance football in Jamaica. To that effect, we have decided to increase and widen our support and investment in the beautiful game,” said Jean-Philippe Beyer, Managing Director at J. Wray & Nephew.

“Supporting football from grassroots programs to professional leagues is a privilege for us and I say this because, through this partnership, we are not only seeing the triumphs of our players and our coaches, we are also seeing the positive impacts their achievements have on their families and communities,” he added.

In addition to being the title sponsors of both the JPL and Major League, Wray & Nephew will also be the official spirit of the senior Reggae Boyz and Reggae Girlz, supporting them in their dream of qualifying for the World Cup.

Beyer also announced that Wray & Nephew are in the process of directly sponsoring some stadiums.

“We are still in discussions with a number of them but tonight I can announce that we are at the contract stage with Ferdi Neita Park and Waterhouse Mini Stadium,” he said.

Ferdi Neita Park is the home of Portmore United while Waterhouse Mini Stadium houses Waterhouse FC.

Jamaica Football Federation (JFF) President Michael Ricketts, who was also on hand on Thursday, has always pleaded for corporate Jamaica to get more involved in the country’s football and he was understandably elated that Wray & Nephew has done just that.

“When we get a positive response from our daily calls from corporate Jamaica to come on board and help us use the sport of football to socially impact the well-being of boys and girls in this country, I am absolutely delighted,” he said.

The Hon. Olivia ‘Babsy’ Grange, Jamaica’s Minister of Culture, Gender, Entertainment and Sport, recognised the importance of the partnership between corporate Jamaica and sport.

“This evening, we add another to the many partnerships between Jamaican companies and sporting bodies, communities and the Government over the years,” she said.

“This partnership with a Jamaican-born company, J. Wray & Nephew Ltd, is a cause for celebration because, not only are we stronger together, but this partnership also highlights our shared passion for football and our vibrant sporting culture which, together, have brought so much joy to our people,” she added.

Jamaica’s preferred rum, Wray & Nephew, is partnering with the Kingston & St. Andrew Football Association (KSAFA) as sponsors of their upcoming KSAFA Major League and Championship seasons.

The pair announced the union at a press conference on Tuesday at the Wray & Nephew headquarters in Kingston.

The KSAFA Wray & Nephew Major League will consist of twelve teams divided into two zones of six.

At the end of the preliminary round, the top four teams from each zone will advance to the quarterfinal knockout round. The two finalists in the Major League will advance to next season’s KSAFA Championship.

The teams participating in the KSAFA Wray & Nephew Major League are Allman Woodward FC, August Town FC, Bull Bay FC, Cooreville Gardens FC, Duhaney Park FC, Maxfield Park FC, New Kingston FC, Pembroke Hall FC, Police Nation FC, Red Hills FC, Rockfort FC and Seaview Gardens FC.

The KSAFA Wray & Nephew Championship will also feature 12 teams but in a league format where all teams will play each other home and away.

At the end of the preliminary round, the top four teams will advance to the semi-final knockout round. The winner of the KSAFA Wray & Nephew Championship will be allowed to participate in the JFF Tier two competition should they wish to do so for a chance to earn promotion to the Jamaica Premier League.

The teams participating in the KSAFA Wray & Nephew Championship are Barbican FC, Boys Town FC, Browns Town FC, Central Kingston, Constant Spring FC, Liguanea United, JDF FC, Mavarley Hughenden, Olympic Gardens FC, Real Mona FC, Santos FC and Shortwood FC.

“I want to thank Wray & Nephew for coming on board. The sponsorship this year is quite a step up to what we had last year, truth be told. For the first time in the history of KSAFA, the winner of the Championship will receive $1 million,” says KSAFA President Mark Bennett.

“This sponsorship is a significant moment in our history. We no longer view sponsorship as support or a social investment, really; it is that and more! It speaks to the confidence the organization has in KSAFA,” he added.

“Today, Wray & Nephew White Overproof Rum charts a new course with the Kingston & St. Andrew Football Association,” said J Wray & Nephew Public Relations and Communications Manager Dominic Bell.

“This partnership is another signal of our consistent support of sports and wider culture throughout the island. Football is one of Jamaica’s most beloved pastimes and is one of the most popular sports at the professional level. It has an organic relationship with our communities and the KSAFA leagues are a testament to this,” Bell added.

Action in both competitions gets underway this weekend.