The old adage "sharing is caring" is something that many Jamaicans truly abide by and embodies.

Bert Tomlinson, Founder and CEO of Bert’s Auto Parts is no different and so he felt it only fitting that they demonstrate good corporate social responsibility with one simple act of kindness that has now created an endless ripple.

From assisting to build a house for former national football star Miguel Blair in 2021, to launching the Bert’s Auto Parts Foundation which presents grants and scholarships to outstanding PEP students, Tomlinson's philanthropic efforts, much like his business, is now soaring to new heights.

Through his latest initiative, a 5K Run, Bert’s Auto Parts Foundation is intent on raising funds to benefit the Food for the Poor Housing Project. The Run scheduled for October 1 at Emancipation Park, is seeking to raise approximately US$49,000 (about $8 million Jamaica) to build 10 houses.

Under the theme “Build with Bert’s” Waynette Strachan, marketing manager at Bert’s Auto Parts, explained that the inaugural 5K represents a committed effort to make a lasting impact on the lives of individuals and families in need.

"We saw the profound impact of one mission that we did with Food for the Poor and so we thought to ourselves that while we establish our foundation in our 35th year, we want to multiply that impact to help families in need through Food for the Poor houses,” Strachan told journalists during a launch at their Molynes Road base on Tuesday.

“So, people would know us for auto parts and our celebrating 35 years is possible because of the support of our customers and so it's our way of giving back to Jamaica. It is because of the support of our customers why Bert's is where it is at today and so we feel like it's only right that we serve our country through our corporate philanthropic effort which you are seeing now. So, we have always been doing this, we just didn't highlight it and so what you are seeing now is merely press being added to what we are doing.

“We intend to spread the love across Jamaica, we don't have any locations for the houses as yet, but our able partner Food for the Poor will assist because we want to ensure that it benefits those who need it the most,” she added.

Despite building over 36,000 houses for Jamaicans in need over the years, Food for the Poor’s Executive Director, Craig Moss-Solomon said there is always room for much more, which is why he welcomes Bert’s effort to add another 10 to the count.

The event is targeting a at least 3,000 participants.  Registration is open at Runningeventsja.com and the fee is $2,000.

“When Bert’s came back and said they want to do a 5K to raise money for 10 houses, it's 10 lives that we will be able to change and make their living conditions more comfortable. That is what we plan to do, change lives, so I am really happy that we are teaming up with Bert on this and we hope Jamaica will come out and support because it is for a great cause,” Moss-Solomon reasoned.

“I believe they will hit the target of 10, but I would be more than humble if it surpasses the 10 houses, I would love for that to happen. So, our message to Jamaica is just to come out and support and help us build back the love for Jamaica and build with Bert's,” he noted.

Construction of the house of former national football star Miguel Blair in Rae Town was completed after three years and Michael Tulloch, one of the founders of the Unsung Ones Foundation, was more than happy with the project.

In the 1970s, Blair, of Santos fame, would be compared with the likes of Allan 'Skill' Cole, Peter 'Dove' Marston, Derrick 'Shastri' Denniser and Herbert 'Dago' Gordon as the leading players of that era.
But Blair has fallen on hard times and was living in squalor in an open lot that was eventually turned into his beautiful home.
Tulloch, a feared striker in his time, had high praises for the efforts from the government through the Sports Development Foundation (SDF); the Food For The Poor, Bert’s Auto and members of his organisation including Allan “Skill” Cole, Charlie Chaplin, Neville Oxford and Bev Melbourne to name a few.
“Miguel (Blair) is elated and that’s what’s important,” Tulloch pointed out.
“I just want to thank everyone involved. The Ministry of Sports through SDF and Mr Denzil Wilks provided the funds to get the trucks and the tractors to clean up the land. Bert’s and Food For the Poor all did a tremendous job,” Tulloch explained.
Wilks, General Manager of SDF, outlined that they have been providing care packages to Blair and collaborated with the Sports ministry, his family and the Vere Technical High School past students in making him as comfortable as possible.
“We also provided the Justice of the Peace to verify his living conditions then we sent off the information to the Food for the Poor”
“The Ministry also made contact with his sister, Pauline Blair, in regards to the house title and we are aware that the Vere Technical Past Students assisted in paying off the taxes so that the land would be available,” Wilks pointed out.
Members of the Bert’s Auto team were on hand, working feverishly to finish the project and Marketing Officer Waynette Strachan, said joining the cause was a no-brainer.
“It’s a one-day construction so we intend to hand it over today (Thursday) and at the end of the day Mr Blair would be in a new structure of a two-and-a-half bedroom,” said Strachan.
“With the new design that Food for the Poor has, there is a septic tank, a water tank, two solar panels that power the light bulbs. He also gets three double beds, a kitchen and a bathroom.
“He used to live in a shack before and his story was carried in 2018 so when Bert’s reached out to Food for the Poor saying that we wanted to donate a house to somebody and when they brought this to our attention it was a no brainer.”
Food for the Poor’s Development and Marketing Manager Marsha Burrell-Rose was also on-site.
“We are here with the Bert’s team, they are the donors for this house and when it came to us, Bert’s wanted to assist somebody with the house and since they are close by we decided to align the two together,” said Burrell-Rose.
“If you see where Mr Blair is coming from in terms of where he is currently living; and so we are very excited to just see the difference that this house is going to make.”