Tom Dean insists he has no regrets about making public the extent of his Paris 2024 ambitions despite a setback at this month’s British Championship that left his quest to claim five medals in the French capital hanging by a thread.

The 23-year-old bullishly proclaimed his plan to seek to eclipse his long-term rival Duncan Scott as the most prolific British athlete at a single Games shortly after surging to prominence by winning double gold in Tokyo.

But third-place finishes behind Scott and Matt Richards in both the 100 and 200 metre freestyle finals mean Dean is only certain to compete in one individual event – the 200m medley – plus two relays, unless either of his rivals choose to streamline their Paris hopes.

Dean told the PA news agency: “When you put yourself out there it comes with the risk of being exposed and falling short, and it makes the feats of those incredible champions who make the claims and go out and back them up all the more impressive.

“It was a conscious decision and a source of motivation. I had a long conversation with my coach and my agent and we decided it was something we wanted to do. It is very much still on – there is a lot of individual and relay potential in Paris – and it’s still at the forefront of my mind.”

Dean is the first to admit there are parallels between his own decision to go public and Adam Peaty’s ‘Project 56’, in which he made plain his drive to smash the 57-second mark in the 100m breaststroke, and subsequently to go on to set a world record that could never be beaten.

Like Dean, Peaty has endured a recent rollercoaster, picking up a relatively disappointing pair of bronze medals at the World Championships in Doha in February, although he bounced back by booking his berth in Paris with his fastest time since winning his second straight Olympic gold in Tokyo.

“There’s not an ounce of arrogance or over-confidence about it,” said Dean. “It’s us going out and saying, we’re the only people who have won individual gold medals, we’ve won world and Commonwealth golds, and we have the belief that we can go and do it again.

“It’s what puts the fire in your belly, it’s what gets you up in the morning and pushes you on. That’s how I’ve been feeling since I came home from Tokyo, which feels like two days ago. I want to go out and win as many medals as possible.”

The notion of adversity is a strictly relative one for Dean, who overcame two bouts of Covid at the start of the delayed Tokyo Olympics year, which forced him to spend seven weeks away from training and left his hopes of even reaching the Japanese capital in serious doubt.

The rest is history as Dean went on to become the first British swimmer to win two golds at the same Games in 113 years, his subsequent record-breaking medal haul at the Birmingham Commonwealth Games sealing his place in the spotlight and culminated in him being awarded an MBE by Princess Anne.

For Dean, being pipped by two world-class rivals is an inevitable result of being part of one of the most competitive freestyle eras – and one of the most promising domestic relay squads – for many decades in the sport.

“I’d be lying if I said it wasn’t tough at the moment to put a positive spin on things, but I’ve always been able to do that and even if it still feels a little bit raw, there’s plenty of good things to focus on for France.

“Adam is leaps and bounds ahead of the rest of the British field, while my events are the most competitive in the world. I’ve been on the podium with Duncan and Matt so many times and we are separated by just a few hundredths of a second.

“Again, it’s how you deal with that level of competition that will define you. I think the fear of failure is something that could be positive or negative. It’s the spin that you put on it – if you use it to your benefit, that’s when you can become pretty unstoppable.”

Tom Dean is counting on his aura giving him an added edge at this summer’s Olympics as he chases history on two fronts in Paris.

Dean joined an illustrious list including Mark Spitz, Ian Thorpe and Michael Phelps by pipping close friend and British team-mate Duncan Scott to gold in the men’s 200 metres freestyle at Tokyo 2020.

As well as seeking to become the first man to retain that title, Dean has eyes on winning five medals in the French capital and usurping Scott as Britain’s most decorated athlete at a single Games.

Having already made a name for himself on the grandest stage, the Bath-based 23-year-old has noticed a shift in attitudes from his rivals and hopes to use it to his advantage in six months’ time.

“I’ll always be announced as Olympic champion,” Dean told the PA news agency. “I’ll be announced as reigning Olympic champion heading into this meet, it’s not an arrogance thing, it’s just the way it is.

“It’s a fact. If that plays into people’s minds then good, I hope it does and I hope it stamps a degree of authority. I’ve felt it in terms of how I’ve been approached by other swimmers since Tokyo.

“Having a reputation can only only play into my hands. There’s obviously pressure, there’s been pressure every time I’ve stepped up to race since winning that Olympic gold and this is no different.

“There’s a target on your back at domestic and international meets, you’ve got a target at training sessions, when people are trying to beat you when you’re just doing your reps. It’s always the way.”

Scott was on the podium four times at Tokyo 2020, including winning gold in the men’s 4x200m freestyle relay alongside Dean, who edged out his team-mate by four hundredths of a second to claim individual glory.

Along with attempting to win those crowns again, Dean intends to compete in the men’s 200m individual medley, the men’s 4x100m freestyle relay and the men’s 4×100m medley relay.

“I’m making a conscious effort to give myself the best shot, it’s a momentous task – the stars are going to have to align because anything can change,” Dean said.

Despite Dean being Olympic champion, Britain can only choose two swimmers for the men’s 200m freestyle, with Scott and Matt Richards, who won gold at last year’s World Championships, also in the mix.

The British Championships at the London Aquatics Centre in April doubles as the Olympic trials and Dean acknowledges the strength in depth can only be a good thing.

“The Olympic trials is going to be just as hard as the Olympic Games,” Dean, who is set for a brief trip to Doha next month for a relay race at the World Championships, said.

“I need to make sure I stamp my ticket to Paris. It’s not going to be easy and everyone will be fighting their hardest to get on that team. That’s why we’re so strong on those relay events.”

In his quest for additional advantages, Dean, who won seven medals at the 2022 Commonwealth Games and four at last year’s World Championships, has launched a podcast which will build towards the Olympics.

Titled ‘Tom Dean Medal Machine’, the double Olympic champion will sit down weekly with celebrity guests to pick their brains and see if he can glean anything from them that can help him in France.

“There’s a reason why people do sports psychology because it helps them tweak that area of your game, there’s a reason why you speak to a nutritionist to help that area of your game,” Dean added.

“Why can’t I speak to someone who’s stepped out on stage at a music festival in front of 20,000 people? I’ll be stepping out and performing in front of 20,000 people come Paris.

“I’m convinced there are things to be taken from every single different person who’s gone and done something like that.”

:: Tom Dean Medal Machine is available from 25th January, listen and follow here: https://www.globalplayer.com/podcasts/42KweB/

Matt Richards led a sensational British one-two in the men’s 200 metres freestyle final to secure Great Britain’s first medals of the World Aquatics Championships in Fukuoka, Japan.

The 20-year-old came on strong down the home stretch, leaping from third after 150 metres to clock one minute and 44.30 seconds and pip team-mate and Olympic champion Tom Dean, who also finished well.

Dean prevailed ahead of fellow Briton Duncan Scott at the Tokyo Olympics but settled for silver after finishing just two hundredths of a second behind Richards, despite being fifth on the final turn.

“I am pretty tired but over the moon, it was a stacked field,” Richards said in quotes to BBC Sport. “It’s amazing to come away with the GB one-two again.”

South Korea’s Hwang Sun-woo claimed bronze as Romania’s David Popovici, who was the overwhelming favourite to retain his title, finished fourth after fading badly in the final 50 metres.