When Canadian professional golfer and celebrity entertainer Todd Keirstead stands out on course, it is not just for his remarkable skills but for the way he’s using his talents to give back. 

Known for his extraordinary trick shots that leave spectators amazed, Keirstead, who has been playing golf for over 20 years, found a way to turn his passion for the game into a powerful tool for charitable fundraising, and his unique blend of showmanship and philanthropy was on full display in Jamaica recently.

Keirstead’s appearance at the Baxter Canadian Travel Advisors Golf Tournament at the Sandals Golf and Country Club was more than just for an exhibition of incredible talent, as his jaw-dropping trick shots were designed with a larger goal in mind –raising funds for the Sandals Foundation’s junior golf programme, an initiative aimed at fostering the next generation of golfers in Jamaica.

The programme helps provide access to golf for young players who might otherwise not have the opportunity to engage with the sport, offering training, equipment, and mentorship.

“Anything that involves giving back is near and dear to my heart and I love when kids are introduced to this sport. This sport has given me so much; it's allowed me to travel the world and if I can give back, plus put a smile on kids face and show them what can be done through golf,” Keirstead told SportsMax.Tv.

“I also have a national adaptive golf programme where I work with people with varying disabilities and injuries, showing them that they can play the game of golf again because a lot of them gave up the game because they don't think they can play. But if I can show them that, yes, maybe you can't play the way that you used to, but here's an adaptive way to play golf, which is such an incredible sport,” he added.

While his impressive abilities—which involve performing shots blindfolded and even hitting balls from various parts of people’s bodies—saw him once win Trick Shot of the Year, complemented by features on ESPN, Sports Illustrated, TSN, and TMZ, Keirstead’s focus extends far beyond simply entertaining the crowd.

For Keirstead, who survived skin cancer in 2023 when he endured seven surgeries in just four months, every shot he takes is a chance to bring attention to causes that matter, as he is driven by a mission to empower and educate.

“I’ve always believed that golf can be more than just a sport; it can be a vehicle for change. I was doing a demonstration back in 2014, and I realised a lot of the shots that I was doing for pure entertainment value were actually emulating the individuals I was with. So I was hitting golf balls blindfolded, and there were individuals that lost their sight. I was swinging golf balls with one arm, showing the correlation between golf and tennis, and there were arm amputees present,” Keirstead, who is also a part of Paragolf Canada, explained.

“I was hitting golf balls off my knees, and there were people present with double leg amputations. So it immediately turned the light bulb on to me that this wasn't so much entertaining anymore; it was more inspiring, showing these individuals who suffered horrific physical situations, here's an adaptive way to play. I've travelled around the world, working with wounded military people, people in car accidents, individuals that suffered drugs, and just giving back to them through the game of golf,” he shared.

According to Keirstead, the Sandals Foundation’s junior golf programme is a perfect fit for his mission, as it is focused on providing resources and support to budding young golfers who dream of making it big in the sport.

In fact, the cheerful personality believes that by combining his passion for golf with a deep commitment to giving back, he is demonstrating that charity doesn’t have to come in the form of a traditional donation—it can come in the form of time and a willingness to inspire others.

“I would love to work at different golf courses here in Jamaica, helping draw tourism here as well and give the whole island an experience. Being able to give back through what I love doing is a gift, and if I can use my platform to help young golfers get the opportunities they deserve, that’s what makes it all worthwhile,” he declared with a broad smile.

“It’s amazing to see how something as simple as a golf ball can create a ripple effect of change. When these kids are given the opportunity to play, to learn, and to grow in the sport, they’re also learning life skills—discipline, focus, resilience, and that’s what we’re really investing in,” Keirstead ended.

Maureen Barnes-Smith, director of sales and marketing for Unique Vacations Canada, has praised the annual Baxter Canadian Golf Tournament as an essential platform for strengthening the relationship between Canadian travel advisors and brand Jamaica.

Barnes-Smith spoke glowingly about the commitment of travel advisors in promoting the island as a premier tourist destination, while also highlighting the broader impact of the event in terms of giving back to the community through the Sandals Foundation.

“I'm very excited this year in particular, because, you know, Jamaica is focused on so many different branches of tourism. Sports tourism is a big one for Jamaica, and this golf tournament certainly ties into that. The Baxter Canadian Travel Advisors Golf Tournament is more than just a sporting event—it’s an opportunity for us to continue fostering strong partnerships with travel advisors who have been instrumental in positioning Jamaica as a must-visit destination," Barnes-Smith told SportsMax.Tv.

“Travel advisors are the backbone of the travel industry, and their dedication in showcasing Jamaica's beauty, culture, and hospitality is invaluable. This tournament allows us to celebrate their hard work while engaging with them on a personal level," she added.

The golf tournament, which is now a staple event on the calendar for Canadian travel advisors, provides a unique mix of sports and tourism promotion, enabling participants to experience Jamaica's unique appeal firsthand.

A total of 17 teams of four golfers each engaged in the two-day tournament at the Sandals Golf and Country Club in Upton Estate.

Beyond networking benefits, Barnes-Smith highlighted that the tournament plays an important role in supporting the work of the Sandals Foundation, which, in honour of its 15th year of operation, invited professional golfer and celebrity entertainer Todd Keirstead to assist in raising much-needed funds.

"As always, we're trying to raise as much funds for the Sandals Foundation, so we brought Todd in from Canada to do trick shots at the golf course. So there are people teeing off people's heads, peeling off of coconuts, and it's all in aid of trying to build awareness because he's also a part of Para Canada," Barnes-Smith shared.

"So we're trying to really focus on the foundation and the good that the foundation does in the community, for the economy, and also for the environment. So we're focused on all of those things. So it's really about the golfing, but it's also about the destination and also about everything that we try to do for the Caribbean as a brand," she noted.

Barnes-Smith also revealed that a recent large-scale event, hosted by Sandals Resorts in Montego Bay, attracted over 600 travel agents, who were flown in to immerse themselves in the Jamaican experience.

That event, she said, was a massive success and part of the brand’s broader strategy to drive tourism as a whole, while showcasing the island’s potential as a destination for more than just sun and sand.

"We had a thousand people in Montego Bay yesterday (Wednesday), and it was all about brand Jamaica. We wanted to ensure that these agents had the chance to experience the best of what Jamaica has to offer—the culture, the people, the food, the music, and what we, as a company, as a brand, bring into Jamaica as a local Jamaican company. 

"Because a lot of people see Sandals. They don't realise that Sandals is a Jamaican company, but also what we do for the rest of the Caribbean. But it's all about the destination, and golfing is just a small part,” Barnes-Smith explained.

Ultimately, Barnes-Smith underscored that everything they do is to assist travel advisors in becoming better equipped to sell Jamaica to their clients with confidence. 

“As Sasco would say, sell Jamaica first, second, and third, and also fourth. So for me, it really is about getting everybody focused. We're a Caribbean company, but as a Jamaican brand, we also have a lot more exposure in Jamaica than we have anywhere else.

“So for us, it's all about making sure that we're giving back as much to this destination as we can and we're doing that through sports tourism, through the foundation, and through the Sandals Corporate University,” Smith-Barnes ended.