Ahead of the 2024 Paris Olympics, legendary Olympian and the world’s fastest man, Usain Bolt, has produced an anthem for Team Jamaica, titled “Jamaica All The Way." The timely track aims to rally the nation, capturing the indomitable spirit of Jamaicans as its athletes prepare to compete on the world stage in Paris.

As the newly announced Red Stripe Ambassador, Bolt is at the forefront of the celebrations for the beer giant's Olympic campaign, ‘Guh Fi Gold and Glory.’ The campaign seeks to unite Jamaicans in support of their athletes, reminding them that the ‘likkle but tallawah’ island is cheering them on.

“Jamaica All The Way” features collaborations with musical sensations Busy Signal, who headlined the 2022 Red Stripe independence song “Big Up Jamaica,” and Shaneil Muir. Their combined talents are set to amplify the cheers of Jamaicans everywhere.

“The Olympics represent a moment of pure joy, and I want our athletes to feel the support of all Jamaicans. This song celebrates their dedication and hard work. I produced it to encourage them to believe in themselves and dream big when they ‘Guh Fi Gold and Glory,’ knowing they have infinite support,” said the Fastest Man Alive, Usain Bolt.

With the Paris 2024 Olympics approaching quickly, from July 26 to August 11, the song has already been released on all streaming platforms, ensuring that Jamaican athletes can feel support at home and from the diaspora.

President of the Jamaica Olympic Association, Christopher Samuda highlighted the importance of this collaboration, stating, “There is no better way to celebrate the Paris 2024 Olympic Games than with Usain capturing the infectious beat of dancehall, the inspired spirit of our people, and our aspiration to be the greatest versions of humanity. When the JOA and Red Stripe team up with lightning Bolt, it can only be electrifying and volcanic! Paris, stay tuned!”

As the nation gets ready for the 2024 Paris Olympics, the partnership between the Jamaica Olympic Association and Red Stripe shows how culture can bring people together and boost the spirits of our athletes.

“Although we can't invite every Jamaican to travel to Paris and cheer for our athletes in person, our ‘Guh fi Gold and Glory’ campaign allows us to create opportunities for Jamaicans to show their support for our athletes both locally and globally. This song serves as a rallying cry, highlighting our unity and commitment to competing as a united team,” Red Stripe Brand Manager Nathan Nelms, emphasised.

As Team Jamaica prepares to shine on the track in Paris, “Jamaica All The Way” is set to inspire, motivate, and encourage them to reach new heights of glory at the 2024 Olympics.