Shanice Beckford’s fairly successful debut season with West Coast Fever in the Suncorp Super Netball (SSN) League has not only rekindled her passion for the sport but also strengthened her resolve to continue representing Jamaica on the international stage.
Simply put, Beckford has found a new lease on life in her career.
Prior to joining West Coast Fever, where the professional environment, high level of competition, and team camaraderie were just what she needed to lift her spirit, Beckford toyed with the idea of retirement. This, as the wear and tear of the sport in a career spanning over a decade, coupled with personal and professional challenges, had taken its toll.
That, along with the fact that Beckford was convinced she had accomplished all she set out to, was among reasons why she was ready to walk away from the sport she first fell in love with as a teenager.
“I was seriously considering hanging up my shoes because, at that point, I was struggling to find the motivation to play netball at all levels. I felt like I had reached a point where I couldn't give it anymore,” Beckford shared.
“But I am now feeling more motivated than before after experiencing the game at a new level. Every week in the SSN felt like a grand final and that reignited my passion for the game, so sometimes it just takes a change of scenery and a competitive atmosphere to get back in the right frame of mind because it definitely reminded me of why I fell in love with netball in the first place,” she told Sportsmax.TV from her base in Perth, Australia.
While her task on the star-studded Fever cast was to play a supporting role for compatriot and decorated goal-shooter Jhaniele Fowler-Nembhard, Beckford’s agility, sharp shooting, and strategic play were not to be outdone.
In fact, those attributes not only made her a standout player in the league, but the goal-attack quickly became a fan favorite and a key player for the Fever. The Perth-based franchise ended the season in third place as Adelaide Thunderbirds—the team of Jamaicans Shamera Sterling-Humphrey, Latanya Wilson, and Romelda Aiken-George—retained their crown.
Beckford registered 100 goals from 151 attempts, complemented by four intercepts, nine deflections, four rebounds, and 678 Nissan Net Points in 16 games played for the Dan Ryan-coached franchise.
“I believe that my performances exceeded both my coach's and my own expectations. Personally, being in this high-functioning, high-performance environment has greatly contributed to my development and assisted me in unlocking the next level of my game.
“From a team perspective, I feel that my role as a team player, bringing a unique skillset, has been invaluable to our collective efforts and was great to work with. The level of competitiveness in the team ensured that every game felt like a new opportunity to prove myself, so I am very pleased considering it was my debut season,” Beckford noted.
Still, the 29-year-old, like any athlete who aspires to greatness, knows there is much to improve on.
“I've always known that embarking on this new journey would present significant challenges for me. It's an unfamiliar environment and a step up from what I'm used to. Throughout the season, I found it difficult to maintain consistency and awareness, and that resulted in a bit of a rollercoaster ride,” Beckford explained.
She continued: “Nevertheless, I exerted maximum effort in every possible way to persevere and continue working diligently. This experience has taught me the lesson that during trying times, resilient individuals push through, and so I have to stay focused amidst the chaos.
“So I know that there are always areas for me to constantly improve on, and the biggest one for me would be consistency because for any player, continued improvement is crucial. Although I maintained a positive mindset, I am aware of specific areas I need to enhance in order to remain competitive and consistent throughout the season.”
Whether she will be retained by West Coast Fever is left to be seen, but Beckford is optimistic about staying with the club for the foreseeable future.
“The evaluation process is currently underway where the club determines which players will be re-signed, so I am not sure what the outcome will be, but I would love to continue playing in SSN,” Beckford stated.
“If it doesn’t work out, then I will leave knowing I gave it my all and had a wonderful experience, one that I'm grateful for. The league offers unparalleled exposure and experience, and I am confident that I will be better prepared to handle the upcoming season because I’m playing with a renewed sense of purpose and joy,” she added.
By all indications, Beckford’s positive experience with the Fever will certainly spill over on the international stage, as she has committed to the next four-year cycle with the Sunshine Girls with hopes of adding to her three Commonwealth Games medals, three Fast5 medals, and one Netball World Cup medal.
The soft-spoken player’s first assignment will be a home-and-away series against England in November, where she aims to not only display her improved skills and strategies but also a renewed enthusiasm that is contagious.
“Playing in the Super Netball (SSN) league has significantly influenced how I plan to approach the upcoming international games. It has provided me with valuable experience and insights, shaping my mindset and enhancing my performance. The opportunity to compete at such a high level consistently is a great feeling, and I am confident that this experience will greatly contribute to my level of readiness for the England series, should I be chosen to participate,” Beckford stated.
“So I am really looking forward to it, but my goal is to be selected first and then get stuck back into national training because I am committing to the next four-year cycle to focus on playing some great netball and being courageous. I'm also excited to work with a former teammate [Sasher-Gaye Henry], who is now head coach for the Sunshine Girls,” she ended.