The EFL has secured a record 188million-dollar (£147.7m) minimum revenue guarantee for its international television rights for the next four seasons, the PA news agency understands.

The deal through to 2027-28 represents a 40 per cent uplift in revenue compared to the previous cycle.

The EFL has signed up with a specialist partner agency, American firm Relevent, for the sale of its rights in North, Central and South America at a time when Wrexham’s ownership by Hollywood actors Ryan Reynolds and Rob McElhenney is driving up overseas interest in the league.

The international rights sale follows the announcement last year of a five-year, £935million deal with Sky Sports for the EFL’s domestic rights starting from next season.

Pitch International, which has been working with the EFL for the last 15 years, will continue to distribute the league’s rights in Europe, the Middle East and North Africa (MENA) region and ‘rest of the world’.

For rights in the Americas, the EFL said Relevent would “work with the EFL to build member clubs’ profile in this key region via a dedicated marketing partnership”.

Pitch will distribute 155 exclusive Championship matches and 38 matches from Leagues One and Two, plus all play-off matches, all EFL Cup ties and three matches in the EFL Trophy.

The 155 Championship matches will be made up of 118 that are part of the domestic linear TV feed plus an additional 37 3pm kick-offs.

Relevent can sell all EFL matches in the Americas, plus all play-off matches, all EFL Cup ties and three matches in the EFL Trophy. Relevent also holds all betting rights in the United States.

Clubs can stream matches direct to fans overseas in all the international regions with the exception of the 155 Championship matches ringfenced as exclusive.

EFL chief executive Trevor Birch said: “These new agreements represent not only guaranteed levels of revenue but also present the league and our 72 clubs with a fantastic opportunity to establish further the EFL as a premium football brand in markets across the world.

“In Pitch and Relevent we have two partners with an in-depth understanding of the global TV rights markets and that knowledge, coupled with the enthusiasm of their teams, will hopefully ensure we achieve our objective of delivering value to clubs alongside taking EFL football to as wide an audience as possible outside the UK.”

Hollywood owners Ryan Reynolds and Rob McElhenney say they will not get bored at Wrexham as they build a “sustainable business” at the newly-promoted club.

Wrexham ended a 15-year absence from the English Football League last month as the two actors’ investment in the Welsh club paid handsome dividends.

The pair took over the club from the Wrexham Supporters Trust in February 2021 and have invested heavily on infrastructure and strengthening manager Phil Parkinson’s squad since, with some reports suggesting an outlay of over £10million.

“I find it fascinating there are people who assume this could ever be boring in any stretch of the imagination,” said McElhenney, speaking on the Fearless in Devotion podcast.

“The things we have done and felt in the last two-and-a-half years just don’t exist in our worlds – or any world that I can think of.

“So getting bored would never be on the list of things that would happen.

“But I also think about any cynicism or criticism that we might get, that is simply by nature just not creative in any way or helpful in any way, is generally just a reflection of how someone is feeling about themselves or something they may have gone through in their life.”

Reynolds has made it clear that he wants to take Wrexham to the Premier League and admitted that his involvement in football has become an “addiction”.

He said: “We don’t pretend it’s just salad days ahead. It’s a journey.

“It’s making sure that no matter what we do as stewards of this club we are avoiding stasis or backtracking at all cost.

“That can sometimes happen, at least from when I’ve observed other clubs, you can get in this cycle where you’re just keeping your head above water.

“So we always want to be on that inexorable march forward, not just as a club but as a community, and Rob and I love Wrexham about as much as two human beings could love anything on this planet.”

Wrexham are expected to strengthen again this summer in order to make a League Two promotion challenge next season.

Reynolds and McElhenney insist they were serious over their failed bid to lure former Real Madrid and Wales star Gareth Bale out of retirement to play for Wrexham, but are adamant they will not be “writing cheques to keep the business of the club afloat”.

McElhenney said: “From the beginning we’ve been talking about what our short-term strategy is and what our long-term strategy is because we’ve always said we want to build a sustainable business.

“We look at the entire club as a massive investment – an investment in the club, town and future.

“And neither one of us wants to put ourselves or the club in a position where any one of us are just writing cheques to keep the business of the club afloat.

“Everything we’ve done since we’ve come in is to ensure no matter who comes in – and hopefully it’s us for the rest of our lives – we are building a sustainable business. Whatever that might mean in the future, who’s to say?”

Deadpool star Reynolds said he was contemplating Wrexham’s future within hours of them capturing the National League title.

Reynolds said: “Almost the next day I was so excited to dig in to what’s next for the club, which I’m proud to say and deeply regretful to say because I should have enjoyed that moment, which I did.

“But I’m so excited to repeat that feeling as much as possible and just grow, grow, grow as big as we can possibly get and continue to deliver.

“The great moments we’ve had so far do not exist without the bad. That’s football.

“It’s a heart-breaking sport and I’m addicted to it now and you have to have both.”