Pepsi® and UEFA have revealed that legendary rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show presented by Pepsi. The highly anticipated performance is set to take place on June 1, 2024 at Wembley Stadium in London, marking the eighth consecutive year of this spectacular curtain raiser.

Lenny Kravitz, the Grammy-award-winning artist known for his dynamic stage presence and iconic hits, is set to captivate audiences with his genre-defying sound just minutes before the biggest final in the club football calendar. Kravitz, who recently received a star on the Hollywood Walk of Fame, is currently generating buzz with his upcoming album, Blue Electric Light, that was launched on May 24, just one week before his UEFA Champions League Final Kick Off Show performance.

Pepsi has further built anticipation for the event by releasing an energetic short film titled ‘Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi’. The film features the unmistakable echoes of the UEFA Champions League anthem as Kravitz walks down a tunnel, paintbrush in hand, covering the walls in Pepsi Blue before stepping onto the hallowed turf of Wembley Stadium. The camera reveals a blue mural of his face on the pitch, setting the stage for an unforgettable show.

“I’m really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart,” said Kravitz. “It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store.”

Eric Melis, VP of Global Brand Marketing at PepsiCo, expressed the brand’s excitement about the upcoming event. “As a brand with a rich heritage in both music and football, we are proud to bring together once again, in the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance live from iconic Wembley Stadium in London, the home of music, sports, and entertainment. Lenny Kravitz adds unparalleled dynamism and energy to the show. He lives by our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life - and we can’t wait to see how fans react to this unmissable show.”

Guy-Laurent Epstein, UEFA Marketing Director, highlighted the significance of the performance. “This year’s UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary rock and roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year’s UEFA Champions League final. Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe.”

Pepsi and UEFA have consistently marked the UEFA Champions League final with momentous music performances, uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will air in over 200 countries and territories globally, just minutes before the standout fixture of the club football calendar, embodying Pepsi’s ‘Thirsty For More’ global platform.