Sunshine Snacks, a leading regional snack brand, has announced a landmark 3-year sponsorship agreement with the Jamaica Premier League (JPL). 

As part of this partnership, Sunshine Snacks will also become the designated club sponsor for Montego Bay United, a team with a storied legacy and a strong presence in Jamaican football.

This collaboration underscores Sunshine Snacks’ commitment to fostering growth and success across the Jamaica Premier League while providing critical support to Montego Bay United as they focus on rebuilding and achieving sustained success.

Shantell Hill-Afonso, Marketing Manager, Jamaica for Sunshine Snacks, shared her enthusiasm.

"We at Sunshine Snacks are thrilled to partner with the Jamaica Premier League and Montego Bay United, currently performing well in the league. Montego Bay has always been a focus for us as a brand, which made this sponsorship a perfect fit. This partnership goes beyond branding; it is about nurturing talent, impacting lives, and building stronger communities through football. With our offices located in Montego Bay, this collaboration allows us to support the team on and off the field, creating meaningful connections in the community," Hill-Afonso said.

"We’re also excited to bring Sunshine Snacks products to all Jamaica Premier League matches, creating a fun and engaging experience for fans. Football and snacks go hand in hand, and products like our Sunshine Peanuts will refuel everyone. This partnership allows us to connect with communities across Jamaica in a way that is both meaningful and enjoyable," she added.

The new 2023/2024 Jamaica Premier League powered by returning partner Wray & Nephew White Overproof Rum is set to kick off this weekend with six highly anticipated encounters across several venues on the island.

Last season saw 16,830 minutes of pulsating football from 350 players from 14 clubs. However, only one champion can be crowned in the new season which will get underway on Sunday, October 22 with defending champions Mount Pleasant FC hosting former champions Portmore United at the Drax Hall Sports Complex starting at 3:15 pm.

That encounter will be preceded by the clash between debutants Lime Hall Academy FC who will be going up against Montego Bay United at 1:15 pm.

All eyes will be on the Mount Pleasant/Portmore clash with both clubs possessing impressive rosters, with Mount Pleasant set to unveil new signings Damari Deacon, Fitzroy Cummings, Dominican Troy Jules and Marlon Allen.

Portmore United will also have their fair share of firepower with the likes of Emelio Rosseau, Alex Marshall and veteran Rudolph Austin in their ranks.

Elsewhere, Tivoli Gardens will host Waterhouse FC at the Edwards Seaga Sports Complex at 3:00 pm while over in Clarendon, home side Humble Lion will welcome the league’s other debut team Treasure Beach FC at Effortville.

On Monday’s televised doubleheader, Molynes United under coach Alex Thomas will face off with Linval Dixon’s Vere United at the Anthony Spaulding Sports Complex starting at 5:00 pm after which the home side ‘Junglist’ Arnett Gardens will entertain Dunbeholden at 7:00 pm.

 CEO of the Professional Football Jamaica League, Owen Hill says the new season is expected to heighten the already exciting local football product which will be further advanced with the return of long-time sponsor Wray & Nephew.

 “Our mission is to build a solid football industry with supporting ecosystems which involve building out our income, capital and grants. These are the key pillars that will help us to keep raising the bar,” said Hill.

 Raising that bar is right up the alley of the team at Wray & Nephew White Overproof Rum, with Brand PR & Communications Manager Dominic Bell eagerly anticipating the start of the new season to roll out the brand's extravagant plans.

 “Both Wray & Nephew and the JPL share a common goal in elevating the league to allow the players to benefit from international level play. We are excited to inject our standard of excellence into the matches starting on Sunday and we look forward to the spectators enjoying a world-class display of Jamaican football,” Bell added.

After a 16-year halt, the Wray and Nephew Group, through its White Overproof Rum brand has embarked on another major marketing investment in the Jamaica Premier League (JPL), with a multi-year deal as the league’s new title sponsor.

The three-year partnership valued at well over $60 million fills a pricey opening left by Digicel, who recently completed a three-year deal of their own worth $200 million.

Wray and Nephew last sponsored the league in 2002, and in 2006 it extended the contract until 2012. However, the deal ended abruptly in 2007 after Wray and Nephew released the Jamaica Football Federation from its contract without penalty.

At the time, Wray and Nephew officials stated that they stood ready to continue supporting football should any opportunity arise in the future and with Digicel, who took over the title sponsorship from Red Stripe in 2020, now backing out, the premium rum company is now back to bridge the gap.

However, unlike previous deals, Wray and Nephew’s Managing Director Jean-Philippe Beyer, explained that this partnership with the league organizers Professional Football Jamaica Limited (PFJL), will go much deeper.

Beyer, though reluctant to go in details, announced during Tuesday’s launch that his company is also intent on investing in the country’s sporting infrastructure development.

“We understand that supporting this league goes beyond supporting footballers, but we also have an impact on the coaches, management, spectators and the vendors, among others. So, a big thank you to everyone who has made this such an important platform to Jamaican society,” Beyer said during the event held at their Dominica Drive base.

“More importantly, this partnership is part of a wider initiative in national football progress. We are working with the Professional Football Jamaica Limited to build a long-term viable football initiative and so we are planning to commit a significant amount of money to develop sporting infrastructure,” he added.

Beyer pointed out that Wray and Nephew’s sponsorship across Jamaica’s sporting landscape has been significant. This, as besides football, they have invested in boxing, cricket, bobsleigh and even the Sunshine Girls recent World Cup campaign.

“J Wray and Nephew is a true stakeholder in Jamaica, making our country a decent place to live, work, raise a family and to do business. This is not just talk because in a little less than 10 years, our contribution to sport sponsorship has easily surpassed $1 billion, so we are putting our money where our mouth is,” he declared.

“This investment represents our commitment to celebrating Jamaica’s talent and we look forward to the success of the Jamaica Premier League and working with you to meet the challenges. We believe that partnerships are more important because we achieve more together,” Beyer noted.

PFJL’s CEO Owen Hill, said it was easy to get Wray and Nephew back on board, as both party's objectives are aligned, particularly where community involvement is concerned.

 “We want to give options and opportunities to the players, the clubs and coaches and others of the football landscape. So, having Wray and Nephew on board just shows how important it is, and along with other partners, it helps to build out that platform,” he told SportsMax.TV.

“What we did was show them the value added and how it can impact more lives and become deeper than it really is now. So, the alignment between brands is very clear and they want community involvement, so it was an easy sell because it helps to advance their own cause,” Hill shared.

As it has been over the years, all the action for the next eight months, will be on SportsMax and the SportsMax app.

CEO Nicholas Matthews, promised that the coverage will, as always, represent the class and quality of the Home of Champions.

“We have been working a lot with the JPL and this season we are going to lift that game. The league wants to go back into the communities, and we have looked at the plan and we will be going back into some of the communities to produce games. So, you are going to see a lot more involvement where the communities are concerned, but we are ensuring the quality of the product remains the same,” said Matthews.

The 2023/24 edition of the Jamaica Premier League is scheduled for kick off on October 22, with Lime Hall, out of St Ann and St Elizabeth’s Treasure Beach, being the new additions. 

Another St Ann-situated club, Mount Pleasant Academy, are defending champions.

Professional Football Jamaica Limited has secured a JMD$10 million club sponsorship from JN Money Services Limited for the Jamaica Premier League season that is set to get underway next month.