I.M.C. International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean have agreed to an unprecedented broadcast arrangement for the Paris 2024 Summer Olympics with Trinidad & Tobago Television Limited, owner and broadcaster of Trinidad and Tobago Television (TTT).  The arrangement sees TTT as the exclusive local free- to-air (FTA) broadcaster of Paris 2024 in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.

This groundbreaking agreement not only provides Trinidadians with access to the events on the track, but also, all access to the production and broadcast of the Paris 2024 Olympics including the highlight shows, prime-time shows, features and on the ground coverage from Paris and “represents a real pivotal moment underlying our shared commitment to provide the citizens of Trinidad & Tobago unparalleled access to the pinnacle of sporting events, that is, the Olympics.” Adrian Wynter, CEO Trinidad & Tobago Television (TTT).

 IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region.

Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch and celebrate the highs and lows of sports, has entered this partnership to showcase Trinidad and Tobago’s Olympic legacy. “Trinidad and Tobago has a long history of strong Olympic performances. We have seen the performances coming out of the CARIFTA GAMES 2024. The history and the legacy, we’re expecting great things this Olympics and we’re looking forward to this partnership to ensure that everybody will be able to view the Olympics nonstop across the twin island republic.” Nicolas Matthews, CEO, SportsMax Ltd.

The Paris 2024 Olympics will run on SportsMax and TTT from July 26 to August 11, 2024. The delivery promises to be unlike any other as the alliance promises a transformational and customized broadcast to countries in the Caribbean so viewers can celebrate the sporting moments, we all love, in the highest quality, courtesy of the undisputed Home of Champions, SportsMax.

Trend Media Group is the official selling agent, providing a wide range of advertising opportunities, seamlessly blending digital and traditional strategies for maximum brand impact for all advertising partners.

SportsMax is to re-introduce the staging of the Caribbean High School Football Championship between high school teams from Trinidad and Tobago and Jamaica.

The competition will see St. Benedict and Fatima College of the Secondary School Football League (SSFL) in Trinidad and the two finalists from the Olivier Shield in the Inter-School Secondary Sports Association School Boy Football (ISSA SBF) competing for the coveted trophy in Kingston, Jamaica.

The Caribbean High School Football Championship will be held in January 2023, with qualifying matches to be played on January 13.

The action concludes on January 15 with the finals, where the teams with the most points or best goal average, compete for the championship title and the grand prize of US$10,000, courtesy of SportsMax.

“I am extremely happy about the opportunity to bring the regional giants of Caribbean School Boy Football from the SSFL in Trinidad and from ISSA in Jamaica to a Caribbean final to see who will take home the trophy of the SBF Champions of the Caribbean,” said Nicolas Matthews, CEO of SportsMax.

“As the leading sports content broadcaster and production house in the Caribbean, SportsMax will create a robust and extensive promotion for the Caribbean High School Football Championship. We will cover traditional and digital media in a calculated effort to have Jamaica and Trinidad & Tobago’s schoolboy football achievements celebrated in the 60^th year of their countries Independence, pushing the mantra that we are ONE Caribbean!”

President of the Inter-Secondary Schools Sports Association, Keith Wellington was equally excited about the return of the competition.

 “ISSA is happy to celebrate the 60th anniversary of the Independence of Jamaica and Trinidad through this match-up of our top schoolboy football teams,” he said.

“Schoolboy football has been a favourite activity of both nations and this opportunity for regional interaction amongst our youths is priceless!”

General Manager of Tiger Tanks Denis Latif title sponsors of the SSFL said he is keen on seeing how the competition plays out between the best schoolboy teams from both countries.

 “Tiger Tanks are pleased to be a part of the 'rekindling' of the rivalry between Jamaica and Trinidad and Tobago,” he said.

“With both nations celebrating special anniversaries in 2022, it is only fitting that this is the beginning of many other things to come. Both countries, Jamaica and Trinidad and Tobago, have always been vying for top honours in the Caribbean and with our football now getting back on stream I am very eager to see the hunger on the field.”

With extensive coverage on multiple platforms, football fans will be able to access exciting football throughout the Caribbean and in the Diaspora through a wide array of broadcast platforms including SportsMax, SportsMax2, the SportsMax App and the SportsMax YouTube channel, sister station CEEN TV which broadcasts to the United States, United Kingdom and Canada and also on the web at www.ceen.tv.

Viewers in the Diaspora will also be able to tune in on what promises to be a thrilling display of skill, school camaraderie and country pride.

“SportsMax has broadcast both leagues over the last five years and we have seen the birth of so many class footballers, many of whom have gone on to the national and international stage,” said Matthews.

“This final playoff is meant to endorse regional sports integration and also to reward our SBF athletes through their schools for the excellent work they have put in throughout the season. We are looking to organizing this playoff annually and to rotate it across countries and, in the long term, look to add other countries to be a part of the Caribbean play-off.”

The initiative also aims to create synergy in sports at the high school level between arguably the two most successful football nations in the English-speaking Caribbean - Jamaica and Trinidad and Tobago – as well as increasing interest and viewership of the sport and athletes while exposing them to meaningful opportunities from all stakeholders, scouts, schools, clubs, the Diaspora and alumni communities.

“I am tremendously elated to be part of the re-emergence of the Caribbean High School Football Championship between ISSA and SSFL,” said SSFL President Merere Gonzales.

“Providing such a crucial platform for our student-athletes would certainly aid in the continued development and advancement of our youths in the region, allowing them, the opportunity to source football scholarships or professional contracts.” 

The Caribbean High School Football Championship is slated to be an annual event and with the support of the high school associations and the sports ministries from both countries, we foresee the rise of the most-anticipated event in the youth sports calendar. 

“SportsMax will continue its efforts to bring the Caribbean together through sports and entertainment and ensure that athletes and viewers in the Caribbean continue to see the best talents and with the best seats from the Home of Champions,” Matthews said.

“We implore you to show country pride as we bring to you a synergy like no other.”