In another unprecedented move to ensure sports enthusiasts near and far can enjoy the best coverage of the Paris Olympic Games, International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean, have agreed to a broadcast arrangement with Nationwide News Network. The arrangement means Nationwide, which operates on the 90Fm band, will be the exclusive Jamaican radio broadcasters of this summer's Games.

IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region. Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch, listen and celebrate the highs and lows of sports, has entered this partnership with Nationwide, which has a wide range of viewers and listeners, and has been making strides as a diversified multi-media and broadcast technology group.

This move by IMC, through SportsMax, follows a recent signing with Trinidad and Tobago Television (TTT) as the exclusive local free- to-air (FTA) broadcaster of the Paris Games in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.

Nicolas Matthews, CEO, SportsMax Limited expressed excitement about the groundbreaking partnership with Nationwide.

"This is an unprecedented event because this is probably the first time a single radio station will be carrying the Olympics here in Jamaica. It's a phenomenal partnership, and Nationwide is known for excellence, and we are expecting that they will continue that tradition of excellence with the 2024 Paris Olympics.

“We're really excited about the partnership, and we're looking forward to ensuring everyone, everywhere, gets access to the Olympic content from Paris and you'll be able to enjoy it on the Nationwide platform. They are a single and only radio station in Jamaica that will be carrying this event," Matthews said during the signing event at Tracks and Records.

The Paris Olympic Games will run from July 26 to August 11.

Nationwide's CEO Cliff Hughes promised that the delivery will be of the highest quality, courtesy of his organisation and the undisputed Home of Champions, SportsMax.

"For those who are still considering, come on board. To the team at Nationwide, the team of athletes, Jamaica Olympic Association, we're going to make Jamaica proud. It's a moment that we can rise again to the occasion, as [Arthur] Wint, [George] Rhoden, and [Leslie] Laing did in 1948 and 1952. We have the Megan Tappers…. it’s their time and who knows who else will emerge in Paris in 2024,” Hughes noted.