Jamaica Football Federation (JFF) general secretary Dennis Chung welcomed the addition of two new sponsors to their coffers, which he says reaffirms the Michael Ricketts-led administration’s efforts to raise the profile of the country’s governing football body.

Though the contributions of five laptops and two tents from Smart Mobile Solutions (SMS) and Awnings, Windows, Doors, and Shower Enclosurers (AWDS) by Bernie Limited, may not seem like much, Chung pointed out that they should not be understated, as every bit of sponsorship is very much valued by the JFF.

In fact, he revealed that the laptops donated by SMS are said to be worth $800,000, while AWDS’ two tents, also boast significant value.

“A lot of times what we talk about is the large sponsorships that come in right, but we certainly at the JFF want to assure everyone that we treasure every single contribution that comes in here because, as I said, they say every mickle, make a muckle. People who don't organize a game don't understand how important, for example, a tent is. The tents are extremely important to ensure that we have proper security and coverage just in case the weather changes,” Chung said during a press conference on Wednesday.

“So we're very appreciative of this, Mr. [Mark Anthony] Bernard; it definitely will enhance our capabilities and ensure that we don't have to rent everything that we want, and that's what helps us from a cash flow perspective. Certainly, Mr. [Dane] Spencer and his team were really appreciative of this; it couldn't have come at a better time, a time that we were actually looking at how we could acquire some laptops, and definitely they've come in at the right time. So we really appreciate the support,” he added.

These sponsorships come on the heels of a recent $200 million deal between the JFF and Wray & Nephew, as well as another partnership with marketing company 876Stream.

For President Michael Ricketts, it represents a positive step in the right direction that the JFF is finding favour with both large and small corporate companies.

“One-one cocoa full basket, and we’re just very appreciative of small companies coming on and making significant contributions. We got five computers and we got tents, which are something we really do need, and if every small company could come on and make a small contribution, then it would touch the lives of some boy or girl in some disenfranchised community,” Ricketts noted.

SMS Managing Director Dane Spencer explained that their partnership with the JFF is one that he hopes will have a far-reaching impact.

“This collaboration where we are providing technology is actually very important because now we can showcase not just that we contribute and give back in this way, but naturally we're also trying to show that we can foster sustainable partnerships and something that will actually bring some value to the Jamaican populace.

“Because football, for us, is a little bit more than just a sport or a game. We know that it is something that actually helps with social development and the upliftment of our youth. So, the laptops that we're donating are equipped with the latest technology and essential tools for the JFF administration, and we think that they will help facilitate better communication for the federation and its day-to-day operations,” Spencer shared.

Meanwhile, AWDS Chief Executive Officer Mark Anthony Bernard expressed optimism that his partnership with the JFF will also blossom into something bigger in the near future.

“We at AWDS would like to thank the JFF family for this opportunity to be a part of contributing to the national football program.  We donated two tents, which is just a small contribution, but it's a start in the right direction. Hopefully, in the future, we can build on that and eventually become a part of this growing JFF family, where we'll be more present and be able to offer more tangible donations,” Bernard declared.