Jamaican Olympic gold medalist and world-renowned hurdler, Hansle Parchment, has extended his brand ambassador partnership with GraceKennedy (GK), marking a significant milestone in their longstanding collaboration.

 The renewed partnership not only solidifies the strong relationship between these two Jamaican powerhouses but also introduces an exciting development in athletic sponsorship. For the first time in the history of the World Athletics Diamond League, Hansle Parchment's competition attire will prominently feature the iconic Grace logo.

 Bruce James, Chairman of World Class Athletics Limited, emphasized the groundbreaking nature of this partnership, highlighting that it marks the first instance where a Caribbean brand will be prominently displayed on the running kit of a competing athlete in the prestigious Diamond League.

 Don Wehby, Group CEO of GraceKennedy, expressed enthusiasm about the extended partnership, which originally began in 2013. "Hansle perfectly symbolizes the values of excellence, resilience, and dedication that embody the GraceKennedy and Jamaican spirit," said Wehby. "We are incredibly proud to support him as he continues to inspire Jamaicans and the world with his phenomenal talent."

 Wehby also noted the significance of having the GraceKennedy brand showcased on a global platform like the Diamond League, calling it a historic moment for athlete sponsorship and Caribbean brand visibility in the international sporting arena.

 In response, Hansle Parchment conveyed his excitement for the continued collaboration, pledging to represent the GraceKennedy brand with pride. "I am honoured to represent GraceKennedy, a brand that is synonymous with Jamaica and has been a pillar of our community for generations," said Parchment. "This new chapter in our partnership allows me to carry the GK legacy with me onto the world stage, showcasing Jamaican excellence alongside a company that shares the same values."

 The extended partnership between Hansle Parchment and GraceKennedy signifies a strong commitment to promoting Jamaican talent and values on a global scale, underscoring the enduring impact of sport in fostering national pride and corporate success.

The anticipation among track & field fans in Jamaica and around the world is growing by the second with the world's top High School Athletics showcase, the ISSA GraceKennedy Boys & Girls Championships, on the horizon.

The meet, set to take place from March 19-23 at the National Stadium in Kingston, had its official media launch on Wednesday evening at the same venue.

This year will mark the 113^th year of the showpiece event as well as the 25^th anniversary of the merging of Boys and Girls Champs.

Kingston College are defending champions on the boys side while Hydel High ended Edwin Allen’s eight-year reign on the throne last year of the girls side.

101 teams are down to compete on the boys side while 97 are set to do battle for the girls title. Athletes will contest a total of 88 events over a grueling five days of competition.

While Tuesday’s day one will feature only preliminaries, Wednesday’s day two will see 17 finals contested highlighted by the 100m and 1500m. Thursday and Friday will each have 13 finals contested before the festivities culminate with 43 finals on Saturday’s final day.

Organizers have also added a special event to commemorate the 25^th anniversary of the merge between the Boys and the Girls events.

There will be exhibition mixed relays, twinning traditional boys’ schools with their sister schools as well as adding Manchester High School in honor of Mr. Branford Gayle, late former principal who was instrumental in the merger.

This year’s edition will also see the introduction of international technical officials to complement the local technical official pool.

President of the Inter-Secondary School Sports Association (ISSA), Mr. Keith Wellington, expects this year’s event to be special.

“The 2024 version of the ISSA GraceKennedy Boys and Girls Championships promises to be another landmark staging of the greatest High School Athletics Championships in the world,” he said at Wednesday’s event.

“We expect patrons that patrons will be dazzled, not only by the performances of our athletes but will also experience pulsating entertainment off the track,” he added.

Wellington also commented on the addition of international officials.

“We believe that the inclusion of an international start referee and the addition of an international official to the jury of appeal will not only add significant credibility to these areas, but will enhance the already significant reputation of “Champs” as a meet of the highest international quality,” he said.

GraceKennedy, who have been sponsoring “Champs” since 2007, have committed $178 million to this year’s edition.

“Champs continues to be the largest sponsorship in dollars and heart by far, for the entire GraceKennedy Group,” said GraceKennedy Group CEO Don Wehby.

“We are honored and proud to be the title sponsor of such an iconic event, an event that holds such cultural prominence among Jamaicans at home and abroad. This is a significant investment and represents a powerful example of our commitment to invest in our schools, youth and our country. Our support for Champs and youth development in Jamaica is unwavering, and will continue for years to come,” he added.

Wehby also announced that, in honor of GraceKennedy’s 102^nd anniversary, they will have a special award of $202,000 for any school whose student breaks a 200m record.

GraceKennedy (GK) has announced its renewed sponsorship of the 2024 Inter-Secondary Schools Sports Association (ISSA) Grace Shield under-19 cricket competition.

The sponsorship is being undertaken by GK General Insurance (GKGI) and First Global Bank (FGB) and is valued at approximately J$9 million. 

GK’s sponsorship of the ISSA Grace Shield began in 2001. 

GK Group CEO Don Wehby commented, “Our longstanding support of schoolboy cricket in Jamaica is a part of our long-term commitment to our youth, our schools, sports development and our country.

This competition is the gold standard, and we see it as a great way to give back to our community, help develop future cricket stars and contribute to a sport that impacts so many Jamaicans in a positive way.”

Speaking at the competition’s media launch held at GraceKennedy’s headquarters in Kingston today, President of FGB, Radcliffe Daley explained, “For over a decade, First Global Bank has been a proud supporter of cricket in Jamaica, fostering youth talent and promoting the sport at the grassroots level. Our belief in the significance of the sport is why we've partnered with ISSA, committing to 'go further together' in developing our athletes at every stage of their journey.” 

Daley added, “Our commitment extends beyond the field; we invest in programmes that provide educational and life-skill opportunities for young athletes.” 

This year’s staging of the ISSA Grace Shield and Headley Cup will run from January 26 to April 30 and will see the participation of 43 schools from across the island, 28 in the Headley Cup and 15 in the Grace Shield.

Action in both competitions gets underway on Tuesday with four matches in the Headley Cup and three in the Grace Shield.

In the Grace Shield, St. Jago will play Ardenne, Jonathan Grant will face Wolmer’s Boys and Bridgeport will face Norman Manley while in the Headley Cup, Ocho Rios will play Ferncourt, Herbert Morrison will play Browns Town, Green Pond will take on York Castle and Cambridge will play Cornwall College,

Chaluk Richards, General Manager, GKGI, commented, “At GK General Insurance, we believe in the transformative power of sports. We are excited to support a competition that not only promotes healthy competition but also brings together schools, communities, and families in a celebration of talent, hard work, and sportsmanship.” 

Richards concluded, “We look forward to witnessing the incredible talent that our schools have to offer, the spirited matches, and the camaraderie that this competition will foster.”

Shelly-Ann Fraser-Pryce stood at the podium, her radiant smile reflecting the immense pride she felt for the Pocket Rocket Foundation on its 10th anniversary. The celebration and fundraiser were taking place at the elegant AC Hotel in Kingston, and it was a night of reflection, gratitude, and renewed commitment to the under-served Waterhouse community and student athletes who had benefitted from the foundation's scholarships.

She began by expressing her deep gratitude to the sponsors, partners, and friends who had supported the foundation over the past decade. "It's because of your generosity why we're here this evening that we're able to celebrate 10 years of the Pocket Rocket Foundation. The impact and the legacy that we have had throughout the 10 years is all because of you," she emphasized.

Turning her attention to the foundation's origin, Fraser-Pryce shared the motivation behind its creation. "Now, the reason I have the Pocket Rocket Foundation is because for all of my life, there are so many persons that poured into who I was and who I was going to become. They saw vision, they saw hope, they saw so much more, and it's because of that why we have the Pocket Rocket Foundation."

The five-time World 100m champion recognized the importance of balancing education and sports to transform lives, a lesson she learned early in her life. "When I was in Waterhouse, I always knew; like my mom would say to me that sports was going to be my way out. We have to learn to strike the balance between education and sport to transform your life, and I learned that early that that was going to be the case."

She stressed the significance of service, explaining, "Service is our greatest strength. I've always believed that. For those who serve, you are powerful. It's your strength that's where you lead from. I crossed the line and I wanted to give back."

The three-time Olympic gold medalist praised her then manager, Bruce James, who helped her set up the foundation. "I said to Mr. (Bruce) James I needed to start my foundation, and I wanted to have impact. I don't want to start a foundation because it looks good on paper or it sounds good. I want to start a foundation because I want to have impact. I want to give student athletes the same privilege, the same chance to dream, to plant a seed, to have hope."

She thanked the foundation's initial supporters, including GraceKennedy, Digicel, and Nike, for providing the initial funding. Sagicor's contribution, providing a rent-free home for the foundation for almost two years, was especially noteworthy. Shelly-Ann recognized the importance of transparency and integrity in her foundation's operations.

Throughout her speech, Shelly-Ann expressed her gratitude to her sponsors for their unwavering support. "There's never a time that I've called on any of my sponsors to say, I need your support, I need to donate food, I need toys for the kids, I need bags, and they're always there. I've never heard I can't. It's always yes."

Shelly-Ann then highlighted the impact the Pocket Rocket Foundation had on student athletes. "73 student athletes over the 10 years. It's just remarkable for me to have seen a lot of you transcend so many different things."

She mentioned examples like Tahj Lumley, one of the foundation's first recipients, who became the national squash coach, and Jovaine (Atkinson), who became a pilot. "When you talk about them, it is hope and that is the seed that we have planted in their lives because of you. I want to be able to fuel those dreams and help them surpass their own expectations."

The foundation's initiatives, including the breakfast program with GraceKennedy, aimed to make a difference in the Waterhouse community. Shelly-Ann emphasized the importance of providing every child with access to nutritious meals, regardless of their family's circumstances.

Discussing the foundation's football program, she said, "When you talk about peace through sports, that's what our football program does. It's bringing young men from different communities who are otherwise pre-occupied or not speaking. We're able to bridge that gap because of that football competition."

Shelly-Ann hoped for a better, more united Waterhouse through her foundation's efforts. "That's the Waterhouse that I want. That's the Waterhouse that I'm dreaming of. We want to have impact, we want to have legacy."

In closing, Shelly-Ann emphasized that her own journey was a blueprint for the student athletes. "You can have balance. Having that balance and striking that balance is difficult, but it's possible. I did it. I am the blueprint. I am showing them the way.”

Several sponsors received awards on the night for their contributions to the Pocket Rocket Foundation (PRF) over the past decade.  GraceKennedy Ltd received the Pocket Rocket Foundation Pinnacle Award, Nike received the PRF Trailblazer Award, the PRF Standout Performer went to Wisynco, the PRF Start Award went to Sagicor, the PRF Change Award went to Digicel and the PRF Trendsetter Award was received by American Friends of Jamaica.

Olympic and World Championship medalist Briana Williams has renewed her sponsorship deals with both GraceKennedy Ltd and Digicel, her management agency Leep Marketing announced on Thursday.

The 21-year-old Williams, who is currently in Budapest as a member of Jamaica’s team to the 2023 World Athletics Championships that get underway on Saturday, August 19, is Jamaica’s youngest ever Olympic gold medallist.

William expressed her delight at the renewed partnerships.

“I am thrilled to extend my partnership with Digicel and Grace Foods. Jamaica has many accomplished athletes in the sprints, so I don’t take for granted how special it is to have the continued support of not one, but two of the most iconic brands in Jamaica,” she shared.

“This motivates me to continue to give my best, and I look forward to helping in any way I can at the upcoming World Championships, and of course, for next season, making Jamaica’s team in an individual event for the Paris 2024 Olympics.”

Williams signed sponsorship deals with Jamaican brands at the start of her professional career in 2020 at just 18 years old. The rising star was the 2018 World U20 sprint double champion, and the Austin Sealy awardee at the CARIFTA Games in 2018 and then 2019, for her records set and gold medals earned in the 100 metres, 200 metres, and 4 × 100 metres relay in both editions. She is the only Jamaican to win the award two years in a row since Usain Bolt in 2004.

At 19 in 2021, Briana became Jamaica’s youngest Olympic Gold medallist as part of the 4x100m relay team at the Tokyo Olympics. She also helped Jamaica to 4x100m silver at the World Championships in Oregon.

Tanya Lee Perkins, Head of Leep Marketing and Jamaica sponsorship managers for Briana Williams, lauded both brands for their renewed partnerships stating, “There is always a bit of a gamble involved when brands sign athletes at the start of their professional careers, and both Digicel and GraceKennedy did so during the pandemic. Briana has delivered two medals for Jamaica since then, and most importantly, she continues to give back through her philanthropic efforts. The partnerships have been mutually beneficial.”

GraceKennedy (GK) Group CEO Don Wehby commented, “Briana is a talented and focused young athlete with a strong determination to succeed. We are happy to support her scholarship for student-athletes and proud to be a part of her journey."

Digicel Chief Executive Officer, Stephen Murad, shared similar sentiments sayinf, “Briana has been an exceptional ambassador over the past three years. We appreciate her collaborative spirit, fun-loving personality, and her commitment to giving back to her athletic community, which truly exemplifies her character and aligns with Digicel’s core values. Digicel has a great “track” record of building great partnerships in Sport and Briana is a shining example for Jamaica’s athletes of today and tomorrow.”

 Despite an injury-plagued start to her 2023 season, Williams has made Jamaica’s team to the World Championships in Budapest as a 100m alternative and part of women’s 4x100m relay pool.

In 2010, Dr. Walton Small, in his first year as principal at Wolmer’s High School for Boys’ presided over proceedings when they celebrated their first hold on the Mortimer Geddes Trophy in 100 years as boys’ champions of the ISSA GraceKennedy Boys and Girls Championships.

Fast-forward 13 years, and Dr Small, in his first year as principal of Hydel High School, is celebrating once again. The school which is celebrating its 30^th anniversary won their first ever girls’ title at the 113-year-old high school championships.

Does he see himself as a sort of lucky charm?

Perhaps not, but he believes Hydel winning at the five-day athletics championships that concluded on Saturday, was the result of everyone playing their part.

“I am not sure (he is a lucky charm) but for me, my role as an educator whether it was at Wolmer’s or at Hydel, is of father, motivator,” he said as the school celebrated at its Ferry campus in St Catherine, the historic win after dethroning eight-time defending champions Edwin Allen by a mere two points – 279 to 277.

“That is my role to make them feel special; tell them at devotion, let them dance at devotion. I brought Mr (Coach Corey) Bennett there. I said come and dance for them at devotion so that they can feel relaxed and comfortable. So, I think that our role is to make sure they are good, make sure their assignments are done.

“We played our part and left the important part to the track team. They have done something special this year, the 30^th anniversary.”

The timing of the victory, he said, was significant as he believes it will bring attention to the school’s desperate needs.

“I think it (the championship) was to bring attention to us. The school has been ravaged by fire, by the pandemic. We need serious support, we need attention; Corporate Jamaica and government needs to come in and assist us,” he said explaining that Hydel has so much to offer.

“This can be a one-stop shop for track and field and quality academic education because we are balancing sports.

“I have no doubt that this is going to help us. We can’t even manage any influx of athletes now because we do not have the proper facilities to accommodate them. We have the buildings but we need to retro-fit them. Once we get this help we can accommodate as many students as possible because we have a lot of buildings here,” said Dr Small who was appointed principal in September 2022.

Early on in the proceedings on Monday, the celebrations began under the blazing mid-morning sun when members of the victorious track team led the excited student population in a march onto the campus to the sound of music and blaring vuvuzelas.

Coach Corey Bennett came dancing once more, which raised the intensity of the cheers seemingly ten-fold. He danced on stage with his athletes before delivering an inspirational speech about the early days of Hydel track and field, how it has grown and developed over the last decade despite lingering doubts about the school’s ability to win a championship.  A coach, who is no longer in the sport “told me I was wasting my time,” he said.

He said Hydel sent a four-member team to their first ever Champs in 2010 when they finished 11^th. A few years later they were fifth and after a few years of coming close, they have finally delivered.

He ended with a recital of the Lord’s Prayer with the audience joining in before shouting “God is good! God is good!”

CEO and President of GraceKennedy Financial Group, Grace Burnett, hailed the athletes for the tremendous achievement while singling out the performance of Kaydeen Johnson, who fell at the final barrier of the 2000m steeplechase but still managed to rise and go on to win. Johnson also won the 3000m.

Burnett said that what happened in the steeplechase was inspirational.

“Kaydeen fell during the steeplechase, she got up and she ran and she won,” she said to cheers and blaring vuvuzelas. “Sometimes in life things knock you down. You can stay lying down or you can get up, you can put your heart into it and still win.”

 She also singled out “superstar” Alana Reid who won three gold medals – the 100m in a new record of 10.92, the 200m and the 4x100m relay, team captain Oneika McAnnuff, who won the 400m hurdles and was second in the 400m, whom she described as a true leader.

She also mentioned Jody-Ann Daley who won the Class II 400m and Nastassia Fletcher, who took home gold in the Class III one lap race.

Hydel Board Chairman Ryan Foster also praised the team and shed light on the process of how the board assembled a team of administrators that helped give Hydel the push to create history in Jamaica’s high school track and field.

Jamaica’s youngest Olympic gold medalist Briana Williams has awarded scholarships to three Excelsior High School student-athletes valued at JMD$210,000.

Williams, who moved to Jamaica to train last year, is already dedicated to giving back to the community.

Following a Christmas treat that the 20-year-old Olympic champion staged for children in Montego Bay environs last December, Williams will now provide $70,000 each in scholarships to Shakira Rhoden, Shelly-Ann Taylor and Janelia Williams.

Rhoden and Taylor are members of Excelsior’s reigning Anthrick Corporate Area Development Meet 4x100m relay team.

Kayla Harris, who was also a member of that team, awarded her scholarship to teammate Janelia Williams.

Janelia Williams is an ISSA/Grace Kennedy Boys and Girls Athletics Championships (Champs) silver medalist in the 200m.

 The athletes came to Williams’ attention when she read a published interview following the team’s victory at the Anthrick Development Meet in 2022.

In it, they indicated that the multiple Carifta Games gold medalist was a role model.

 When Williams read the article, as well as saw an Instagram post with the athletes, she was thrilled,

“I was so honoured when I read the article in the newspaper stating that I inspire these girls. I wanted to meet them, but leave more than inspirational words. I wanted to support their academic journey,” Briana said.

The scholarship was made possible through Briana’s sponsor GraceKennedy Limited and will be disbursed to the school to cover the cost of books, tuition and other necessities for the 2023 academic year.

 The Briana Williams scholarship will now be an annual offer to aid student-athletes in their academic and sporting pursuits.

"I am committed to giving back to athletes in Jamaica because I know what it's like. It's not easy being a student-athlete.” She shared.

"My sponsor GraceKennedy and I will make this an annual scholarship to deserving student athletes who showcase their athletic talents and are also having good grades."

She encouraged over 100 members of the Excelsior High track team who were present at the ceremony to remain committed to the sport.

"We are committed to helping the next generation in this sport and I want to encourage you to work hard and don't let anybody quell your dreams,” she said.

"Put in the work, listen to your teachers, your coaches and rewrite your goals and recite them every day and don't give up.”

 In 2020, Williams provided 25 tablets to student-athletes forced to attend classes from home during the COVID-19 pandemic.

She also donated furniture and school supplies to educator Stacey-Ann Donaldson who has a reading and homework centre in Rose Gardens, Kingston.

Williams ran the first leg of Jamaica’s gold-medal winning 4x100m effort at the 2020 Tokyo Olympics (held in 2021). She also won silver as a member of Jamaica’s 4x100m relay team at the 2022 World Championships in Eugene, Oregon. 

Professional Football Jamaica Limited (PFJL) has secured a JMD $6 million (US$38,000) club sponsorship from 876 Spring Water for the 2021-2022 Jamaica Premier League season.