Arnett Gardens FC and Dream Entertainment have announced a groundbreaking partnership that will see the Dream Team providing strategic and managerial guidance to the club for the upcoming Jamaica Premier League (JPL) campaign and beyond.

Member of Parliament and chairman of Arnett Gardens, Mark Golding, explained that the partnership is aimed at providing financial stability and a more sustainable future for the club. This as the Dream Team’s expertise is expected to boost the brand and image of the South St Andrew-based club.

“I was seeking a commercial partner to guide strategy and manage the club forward to new revenue and achieve financial sustainability. Arnett has been a leading brand in football, a much-loved and much-supported club not just in the community where it is based, but the wider Jamaica and indeed the diaspora and beyond,” Golding said during a press conference on Monday.

“We were very happy to have met some like-minded business people at Dream Entertainment who have established themselves in the field of entertainment as innovators,” he added.

Like Golding, Scott Dunn, group managing director of Dream Entertainment, pointed out that the partnership will be mutually beneficial, as it provides a greater platform for Arnett to reap success on and off the field of play, as well as an avenue for the Dream Team to expand their influence.

“Football is entertainment, and we believe we can improve upon that entertainment product. The entertainment value of coming to an Arnett Gardens football match is going to be bigger and better.

“Anything I do, I am all in, and my team is definitely the same way. This is not something that is periphery or a side thing for Dream Entertainment, this is now a primary part of our business,” Dunn shared.

He continued: “Arnett Gardens is an iconic community. From Junior Reid singing about Jungle to a million artists thereafter, it is a big community and the surrounding communities as well. Trench Town, in terms of tourism, is a bigger brand than Kingston.

“For the fans in the community, this is something that is going to build the community. For the fans internationally and those who are already with Arnett, this is going to rebuild that excitement and bring in a whole host of new fans.”