Julien Alfred, St. Lucia’s Olympic 100m champion, is currently on an influential tour of the United Kingdom in her new role as Tourism Ambassador for her island nation. The title was bestowed on her in September, following her historic victory at the 2024 Paris Olympics, where she captured gold in the 100m and became the first St. Lucian to do so. Accompanied by a senior delegation led by Minister of Tourism Dr. Ernest Hilaire, Alfred is participating in a series of high-profile events aimed at promoting St. Lucia’s culture, beauty, and hospitality.

Kicking off her week on Saturday, Alfred explored iconic London landmarks, including Buckingham Palace, the London Eye, and St. Paul’s Cathedral. Joining her was fellow athlete Imani-Lara Lansiquot, a British Saint Lucian sprinter who won silver with Team GB in the women’s 4x100m relay in Paris. The two shared moments of camaraderie as they toured the city, embodying the rich connection between St. Lucian talent on the global stage.

 One of the highlights of Alfred’s trip was a celebratory event at The Great Hall in Leyton, organized by the Saint Lucia High Commission and the Saint Lucia Tourism Authority (SLTA). Alfred was the guest of honour at the vibrant gathering, which drew around 350 members of the St. Lucian diaspora and showcased the island’s arts and culture. Performers included Tysiah Edwards, the Lucianites Quadrille dancers, West End star Tanya Edwards, and celebrated musician Sherwinn Dupes Brice, among others. The event was officially hosted by Saint Lucia’s High Commissioner to the UK, H.E. Anthony Severin, with Alfred delivering a heartfelt speech about her journey to Olympic glory and the pride she felt in representing her island on the world stage.

As part of her ambassadorial duties, Alfred participated in a series of media engagements, conducting interviews with major outlets across the BBC. During these interviews, she shared her Olympic story and expressed her excitement about promoting St. Lucia’s unique appeal to the British audience. Highlighting the natural beauty, cultural vibrancy, and warmth of St. Lucia, Alfred’s appearances underscored her passion for her homeland and her eagerness to welcome new visitors to the island.

 Later, Alfred and the delegation, including SLTA board chair Thaddeus M. Antoine and CEO Louis Lewis, were given an exclusive tour of the UK Parliament. This was followed by a reception at the House of Commons, where she met key members of Parliament and prominent figures in the travel industry.

 Through this week of events, Alfred continues to embody the pride of St. Lucians everywhere, strengthening the bond between her homeland and the international community.