On the brink of securing an Olympic berth in the historic city of Paris, Jamaica’s 2024 Men’s National 200m champion, Bryan Levell, has reached out to the Jamaica Olympic Association (JOA) for support. The JOA responded with a substantial investment of JMD$1,000,000.00 to aid his preparation for the 2024 Paris Olympic Games.

Levell, an Edwin Allen High graduate and a decorated Champs, Carifta, and Under-20 World Championship medalist, recently made a significant impact at the National Senior and Junior Championships where he ran a lifetime best of 9.97 in the 100m and won the national 200m title in another lifetime best of 19.97.

His remarkable performance cemented his status on the big stage and garnered the attention and support of the JOA.

In acknowledging the support, Levell expressed his gratitude, stating, "I am very proud to be the first recipient of the award, which will be very beneficial with me not having any support. By giving me this award, the JOA is supporting my dreams and aspirations."

The JOA’s swift and affirmative response to Levell’s request was anticipated. "Excellence and merit cannot be purchased; they are earned by giving it your all and do not subscribe to a ‘buy one, get one free’ mentality. It is this philosophy, this conviction, that drove the JOA to answer the call of Bryan and his team for support," stated JOA Secretary General and CEO, Ryan Foster.

Foster emphasized the significance of this partnership, describing it as "more than a smile and talk; it is a handshake that acknowledges excellence, empathizes with a need, and shares in an Olympic dream that has become a reality. It is a firm handshake of mutuality that says we’re in this together in realizing Bryan’s aspirations and for Jamaica’s glory."

Levell’s manager, Damia Russell, praised Levell’s resilience and determination in the face of having "zero sponsorship." She stated, "Bryan intends to advocate and show other young boys and girls that dreams do come true and hard work works."

The JOA’s commitment to supporting athletes is further reflected in their view that "making your mark is not time-bound or dependent on a condition that you must know your place until someone gives you space. It is grasping the moment in time, creating your space, and owning a place in history, which Bryan is doing," emphasized Foster.

The JOA's President, Christopher Samuda, added, "We have a social contract with our sportsmen and women who are our business, livelihood, and lifeblood. We are delivering opportunities on a level playing field, and with this financial investment, we are levelling the vibes for Bryan now so that he can ‘tun up di vibes’ as he pursues his athletic career and academic goals."

In a historic move in 2021, the JOA inaugurated and invested millions of dollars in its own coaches’ scholarship program, complementing the existing Olympic solidarity scholarships for athletes. At the official launch of the Paris 2024 Olympic Games in May, the governing body announced increased financial support to other athletes, including Malik James-King, Samantha Hall, Shanieka Ricketts, and Nayoka Clunis, all of whom have earned a place on Jamaica’s track and field team for the Olympic Games.

The JOA’s "Young Olympic Changemakers" award serves as an Olympic appetizer for young athletes who thirst and hunger for, and indeed achieve, excellence. Bryan Levell's journey to the Paris 2024 Olympics is a testament to this commitment.

 

 

 

 

 

 

 Shanikie Osbourne, the coach at the centre of the dispute with Olympic champion Elaine Thompson Herah's management, strongly refuted statements made by the management regarding her compensation for preparing Thompson Herah for the Olympics in Paris. In a detailed account, Osbourne denied asking for unreasonable levels of compensation and emphasized that she was open to negotiation.

Osbourne was hired in July following Thompson-Herah’s poor performance at the Jamaica national championships where she finished fifth in the 100m finals in 11.06s. The coach’s impact was almost immediate with the five-time Olympic gold medalist producing five consecutive season-bests – 11.00, 10.92, 10.84 and 10.79 for a third-place finish in the season-ending Diamond League final in Eugene, Oregon.

Things seemed to be going well up late September or early October when negotiations began for a new longer-term arrangement between Thompson-Herah and the coach, who helped her resurrect her 2023 season.

However, on Wednesday, Thompson-Herah’s agents Andi Sports Management released a statement informing about the end of the relationship between the athlete and Coach Osbourne.

“The professional separation came about due to a breakdown in negotiations on a compensation package for the services that would be provided by Coach Osbourne,” the agent asserted in the statement. “The package proposed by the former coach, by any measure of what is the norm for such services, was extremely excessive and without any flexibility to negotiate by the other party. Collectively, we had no choice but to seek the services of another coach.”

“What Marvin (Andi Sports Management) put out saying we gave them no room to negotiate is a big lie!” said Osbourne, who spoke with Sportsmax.TV.

Osbourne revealed that the problem started when Thompson-Herah’s husband sent her what she described as a ‘garbage contract’, which she rejected. Elaine then reached out to her in a series of messages and voice notes after which they agreed to sit down for a meeting.

"At the end of her message for a meeting, I said to her, I've read her messages and asked her what time would be available for the meeting, and so I'll meet with her." During the meeting, Osbourne brought up the 15 per cent, and Thompson-Herah did not express an inability to afford it.

“I approached her with the same 15 per cent. She did not say she cannot afford the 15 per cent. She said to me, ‘Okay, since I have all my equipment, I have a gym, I have my equipment and everything, do I still have to say for the 15 percent?’”

“I remember her standing up and she said to me, ‘Okay, you said 15 per cent and that's it.’ And I said yes, that's it and she said ‘okay’ and the meeting finished.

 

Osbourne said she came away from the meeting with the understanding that Thompson-Herah was agreeing with what she was asking. However, just over a week later, the athlete’s husband Derron Herah contacted her.

“I thought everything was okay, Deron messaged me saying we need to sort this out,’ which she said left her perplexed. “I asked him what we needed to sort out and he said we need to sort out payment.

“He asked for a meeting and we met and he came with the same sort of foolishness and I maintained my 15 per cent. I am not charging more than that.”

 During the meeting, Deron Herah repeatedly asked her to provide a figure. "All he's saying to me right is give me a figure. Give me a figure that I’m comfortable with. He can’t make those kinds of contracts with a percentage on it because that will cause them to breach their contract with PUMA.”

She expressed frustration, stating that she didn't need to know the details of Elaine’s contract, only that a fair and honest calculation of her percentage be made.

“I am just asking for a percentage. I explained to them, I do not need to know Elaine’s contract, that is not my concern. What I want is when pay time comes and I go in my account I must see that I get paid. I am not going to sit down and calculate anything.

“All I said to him and I said it to Elaine too, is just be fair, calculate the percentage and pay me, that’s all.”

 

During the national championships in July, it was an acquaintance of the Herahs, Damia Russell, who approached Osbourne about coaching Elaine as he was disappointed with her performance at the national championships. Given the impasse, he attempted to mediate.

Russell, is an assistant track and field coach at the University of New Mexico Highlands and was once a compliance officer at MVP Track Club during 2017-2018 season and for seven years’ prior, was the manager of the University of Technology Men and Women Track and Field teams.

“He normally guides Elaine, he went and spoke to the husband and then he took me to him,” Osbourne said explaining that she decided to leave the negotiations to him to see if they could arrive be a mutually acceptable agreement.

Russell, Osbourne disclosed, said he would assist and even suggested that since the Herahs were fearful of breaching the terms of Elaine’s contract, they could simply have Osbourne sign a Non-Disclosure Agreement.

Russell declined to comment without first speaking to Osbourne when Sportsmax.TV reached out to him on Thursday.

According to Osbourne, Russell spoke with Deron and listened to his concerns and then decided to send Elaine’s husband a figure. “He said to me, what he is going to do is do a calculation of what he believes he would negotiate for Elaine. He did that and sent the figure to him and Deron started to curse and said they were trying to extort him.”

She said she didn’t expect Herah’s reaction. “You ask for a figure and you get a figure, you negotiate, you don’t cuss and quarrel and talk about extortion. So you come and we say ‘X’ and you can’t pay ‘X’ then you pay ‘X’-1, that’s how it should go.”

The coach then discussed her decision to withdraw her services temporarily, stating, "I sent a message to Elaine and said,’ Listen, I have to withdraw my service until this is sorted out."

As it turns out, the athlete and her management decided to end the relationship.

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