World U20 100m Champion Alana Reid has secured a major off-track deal, becoming the latest brand ambassador for Burger King Jamaica. The deal, initially set for one year but with the potential for extension until 2028, sees Reid joining the fast-food giant in a partnership that includes public appearances and involvement in sports development initiatives.

Reid made her first official appearance as brand ambassador on Tuesday at the launch of the 2024 Burger King 5K and Relay at Jamaica College in Kingston. The event, slated for November 10, will see Reid actively engaging participants, including leading them through warm-up exercises before the race.

The young sprinter’s achievements on the global stage have made her a standout figure in Jamaican athletics.  First, she was part of Jamaica’s 4x100m relay team that finished fifth at the Paris Olympic Games in August, and following that, she delivered a stellar performance at the World Athletics U20 Championships in Lima, Peru. Reid claimed two gold medals—first with an impressive 11.17-second finish in the 100m, leading a Caribbean 1-2-3 sweep alongside Adaejah Hodge of the British Virgin Islands and Kishawna Niles of Barbados. She later anchored Jamaica’s 4x100m relay team to another gold, cementing her place as one of the most exciting talents to emerge from the region.

This partnership with Burger King not only highlights her rising star status but also represents a commitment from both Reid and the brand to inspire and nurture the next generation of Jamaican athletes. Reid’s involvement in events like the Burger King 5K and her upcoming clinics will provide valuable exposure and guidance to aspiring young sprinters, further solidifying her influence both on and off the track.