Valencia head coach Salvador Gonzalez 'Voro' has pleaded with the struggling club's fans to express their "Valencianism" to help the team.
Thousands of supporters staged a protest prior to Saturday's home game with Athletic Bilbao aimed at owner Peter Lim, with Valencia in the LaLiga relegation zone.
A 2-1 defeat to Athletic meant Los Che have now picked up just one point from their past seven league games and lost four in a row.
Despite the defeat, Voro was pleased with the performance of his side, who took the lead through Samu Castillejo, only for goals from Nico Williams and Oihan Sancet to turn things around at the Mestalla.
Voro said: "The team has been closer to being able to win and has been focused except on some detail that Athletic has taken advantage of.
"The attitude has been very good and it's unfair, but football is like that. It's a sad day, but improvements have been seen and you have to compete equally to be able to win games."
When asked about the fan protests, Voro added: "The situation is very complicated from a sporting perspective.
"We understand that the public may be upset, I respect that everyone expresses their Valencianism in the way they consider, but we need the people.
"We are in a very difficult situation, and I think that today there are green shoots. It has not given us a win, but we have lost due to specific actions, football has these things."
Valencia striker Hugo Duro understands the fans' frustration.
"It is normal for the fans to be this demanding when they are in this situation, I would be too," he said after the Athletic game. "We've had 37,000 people come out here tonight and we cannot ask for more.
"They support however they can and the rest is down to us."