World U20 100m Champion Alana Reid has secured a major off-track deal, becoming the latest brand ambassador for Burger King Jamaica. The deal, initially set for one year but with the potential for extension until 2028, sees Reid joining the fast-food giant in a partnership that includes public appearances and involvement in sports development initiatives.

Reid made her first official appearance as brand ambassador on Tuesday at the launch of the 2024 Burger King 5K and Relay at Jamaica College in Kingston. The event, slated for November 10, will see Reid actively engaging participants, including leading them through warm-up exercises before the race.

The young sprinter’s achievements on the global stage have made her a standout figure in Jamaican athletics.  First, she was part of Jamaica’s 4x100m relay team that finished fifth at the Paris Olympic Games in August, and following that, she delivered a stellar performance at the World Athletics U20 Championships in Lima, Peru. Reid claimed two gold medals—first with an impressive 11.17-second finish in the 100m, leading a Caribbean 1-2-3 sweep alongside Adaejah Hodge of the British Virgin Islands and Kishawna Niles of Barbados. She later anchored Jamaica’s 4x100m relay team to another gold, cementing her place as one of the most exciting talents to emerge from the region.

This partnership with Burger King not only highlights her rising star status but also represents a commitment from both Reid and the brand to inspire and nurture the next generation of Jamaican athletes. Reid’s involvement in events like the Burger King 5K and her upcoming clinics will provide valuable exposure and guidance to aspiring young sprinters, further solidifying her influence both on and off the track. 

Olympic 100m champion Julien Alfred expressed her deep pride and gratitude on Instagram after being named a Tourism Ambassador for her home country of St. Lucia. Alfred, who made history at the 2024 Paris Olympics by winning gold in the 100m with a lifetime best of 10.72 seconds and silver in the 200m, said the new title has a special significance for her.

From September 24 to October 2, St. Lucia celebrated Alfred's remarkable achievements at the Games. The 23-year-old sprinter’s performances have earned her a place in the hearts of her fellow countrymen, and her contributions were recognized with several significant honours. Among the rewards, Alfred was presented with EC$1 million from the government of St. Lucia, EC$75,000 from the St. Lucia Olympic Committee, and a 10,000 square foot plot of land. In addition, a monument will be erected in her honour, and the Millennium Highway will be renamed the Julien Alfred Highway.

However, despite these accolades, Alfred revealed that being named Tourism Ambassador holds particular meaning for her. "September 26th was truly a special day for me," she shared on Instagram. "I’ve always taken much pride in representing my country both on or off the track, but being officially announced as a Tourism Ambassador and being the Tourism Gimie Awardee for 2024 brings me an unwavering amount of joy."

Alfred went on to express her gratitude to the Saint Lucia Tourism Authority for the opportunity, acknowledging the significance of this moment in her journey. "A huge thank you to the Saint Lucia Tourism Authority for allowing this young girl from Ciceron, with a dream, to receive such prestigious titles."

Her love for her island was evident in her closing remarks. "No matter where I may roam, I will forever LOVE my island home and represent as a proud Saint Lucian," she wrote.

Alfred's achievements on the track have undoubtedly made her a global icon, but her new role as Tourism Ambassador gives her a unique platform to continue representing St. Lucia with pride and passion, both on and off the track.

When an athlete makes history for their country in the world’s biggest sporting spectacle, the Olympic Games, the typical reaction from that country is some sort of acknowledgement or celebration of that historic performance.

Unfortunately, this has yet to be the case for Jamaican shot putter Rajindra Campbell.

Campbell became the first Jamaican man to ever medal in a throwing event at an Olympic Games when he threw 22.15m to win bronze in Paris on August 3.

Four days after Campbell’s performance, Roje Stona also made history, throwing a personal best 70.00m for gold in the discus, becoming Jamaica’s first ever Olympic champion in a throwing event.

In the latest episode of SportsMax TV’s Out D Blocks hosted by Leighton Levy and D Major, the 28-year-old national record holder spoke candidly about the lack of acknowledgment and appreciation back home for these historic achievements.

“We have talked about it. The only problem is, as what Omar McLeod mentioned at trials about the 2016 Olympics, we don’t feel the appreciation from Jamaica,” Campbell said, referencing Omar McLeod’s comments after the Olympic trials where he spoke about not feeling appreciated by Jamaica after his Olympic gold medal performance eight years ago.

“You see the kind of celebration Julien Alfred got? I’m not expecting the same here but Jamaica has such a rich history in track and field, I don’t think the athletes are really appreciated for what they do,” he added.

Campbell, born in Ocho Rios, moved to Joplin, Missouri in 2018 to attend Missouri Southern State University where he attended for three years.

He noted that he’s received more of a celebration for his achievement in Joplin than back home in Jamaica.

“I met with the school President on Wednesday of last week and he explained certain things they have in store for me and there is a big sign on campus that people come in and see. It’s a different celebration taking place here compared to Jamaica,” he said.

As Campbell noted, whenever a Jamaican is in an event, Jamaicans expect them to do well. He wonders whether more appreciation would be given to the athletes when they do well if people understood the sacrifices they make on a daily basis.

“The love for Jamaica will never die. We will always continue to represent but, at the same time, the amount of sacrifice it takes to get to the level we are, something that I’ve found is once there is a Jamaican in an event, you’re expected to do well. How do we get there?”

“When you actually get there it’s like ‘Oh! I expected it or I knew you could do it.’ At the same time, there’s a journey that nobody really understands,” he continued.

He added that there has been no communication to him or Stona regarding any sort of celebration or acknowledgement in Jamaica.

Out D Blocks can be seen live every Thursday on the SportsMax TV YouTube channel.

Five-time 100m world champion Shelly-Ann Fraser-Pryce is set to continue her illustrious track career for yet another season, despite facing significant injury challenges throughout 2024.

However, the sprinting legend will reportedly do so under new guidance. Sportsmax.TV understands that Fraser-Pryce will be leaving Reynaldo Walcott, the coach she helped establish at Elite Performance Track Club.

Fraser-Pryce, who has been hampered by a persistent knee injury over the past few seasons, made the decision to move on after a reportedly frosty relationship developed between her and Walcott during the 2024 season. Calls and a Whatsapp message to Coach Walcott went unanswered.

Though her next coaching destination remains unclear, Sportsmax understands that the two-time Olympic 100m gold medalist has moved to put together a team to guide her through the upcoming season.

The name of Andre Wellington has surfaced as the person who will be among Fraser-Pryce’s new coaching outfit. Wellington has coached World U20 100m silver medalist Bouwahghie Nkrumie at Kingston College (KC). He was a member of the Racers Track Club between 2011 and 2012.

Fraser-Pryce had been a founding member of Elite Performance Track Club, partnering with Walcott in early 2020 during the height of the COVID-19 pandemic. Under his guidance, The 37-year-old sprint queen achieved remarkable success, notably lowering her personal best from 10.70 to 10.60 seconds. In 2022, she became the first woman to run sub-10.7 seconds on seven occasions in a single season and secured her fifth 100m world title in Eugene, Oregon.

However, since that stellar 2022 season, injuries have taken their toll on the Jamaican icon. In 2023, at the World Championships in Budapest, Fraser-Pryce finished third in the 100m, a notable drop from her dominant form the previous year. Her performance at the 2024 Paris Olympics was further curtailed, as she withdrew from the semi-finals for reasons that remain undisclosed.

Fraser-Pryce’s decision to continue competing, despite these setbacks, underscores her determination to finish her career on her own terms.

As the first Jamaican woman to win an Olympic 100m title in Beijing 2008, she has remained a dominant force in global athletics for over a decade. Now, with a fresh team in her corner, the sprinting icon is focused on overcoming the injuries that have plagued her and making yet another remarkable run in 2025.

The news, if confirmed, followed a recent development this wherein Olympic 110m bronze medalist Rasheed Broadbell has also left Elite Performance for the MVP Track Club.

Yohan Blake, the 2011 World 100m champion and the second-fastest man in history over both the 100m and 200m, is gearing up for his latest business venture—this time in the United States. The Jamaican sprinting icon is set to take ownership of a Butcher’s Barrel franchise in Fort Lauderdale, Florida, expanding his entrepreneurial footprint beyond the track.

The highly rated Butcher’s Barrel is known for sourcing the finest USDA Choice, Prime, and wagyu beef. The restaurant’s dinner menu boasts a variety of premium dishes, including the Delmonico ribeye, foie gras burger, Colorado bison burger, and Nebraska wagyu burger, making it a go-to destination for steak lovers.

Blake, who in October 2023 launched the Revierie Purified Water brand in Kingston, has been venturing into various business opportunities as he plans for life after athletics. The Butcher’s Barrel marks his first major restaurant venture in the United States.

“If you’re in Florida, come have dinner with me on October 8th, reserve your table early or just come by,” Blake posted on Instagram on Sunday. The post accompanied a brief video where Blake personally invited patrons to the restaurant, saying, "You’re officially invited to my restaurant launch on October 8th in Fort Lauderdale. Come on down."

As he transitions from his illustrious career on the track to life as a businessman, Blake's latest venture signals his growing focus on expanding his brand and interests beyond sport. Fans and food lovers alike are now eagerly anticipating the launch of the Butcher’s Barrel in Fort Lauderdale, where Blake will bring his signature energy to the world of fine dining.

In a historic celebration of her unprecedented achievements, St. Lucia’s Olympic gold medalist Julien Alfred was honoured with a series of prestigious awards and accolades on Friday, September 27, officially designated as 'Julien Alfred Day.' The island nation’s government and its people came together to pay tribute to the 22-year-old sprint sensation, who has made history and brought immense pride to St. Lucia on the global stage.

 The government, led by Prime Minister Philip J. Pierre, announced several significant honours for Alfred during a celebratory event on Friday night. Among the most notable was the announcement that the Millennium Highway would be renamed the Julien Alfred Highway. In addition, a monument will be constructed in her honour at the new Cul de Sac Roundabout, ensuring that her legacy will be a lasting part of St. Lucia’s infrastructure.

Alfred will also receive a government gift of EC$1 million, as well as a plot of land of her choice, measuring 10,720 square feet. Furthermore, the prime minister revealed plans for a Julien Alfred commemorative stamp and a commemorative exercise book featuring photos of the Olympic champion, cementing her place in the nation’s history.

 These grand gestures came after a whirlwind year for Alfred, who became the first St. Lucian to win a medal at the Olympic Games. She captured gold in the 100m and silver in the 200m at the 2024 Paris Olympics, further solidifying her status as a national hero. Earlier in the year, she won the 60m title at the World Indoor Championships in Glasgow, and she recently capped her outstanding season by winning the 100m Diamond League title in Brussels.

 The day of festivities began with Alfred receiving a special award from George Pagoulatos, the Greek Ambassador to the Organisation of Eastern Caribbean States. Greece, the birthplace of the Olympic Games, added symbolic weight to the award, further emphasizing Alfred’s status among the world’s elite athletes.

 Following this presentation, Alfred was honored by the St. Lucia Olympic Committee (SLOC) with a cash award of EC$75,000, a token of appreciation for her historic achievements and the pride she has brought to her country.

 These latest honours follow a private dinner held Thursday night, hosted by the BodyHoliday Resort and First National Bank, where family and friends celebrated her remarkable success.

 The day-long celebrations culminated in a special concert on Friday night, where fans, dignitaries, and fellow athletes gathered to celebrate Alfred’s achievements. The emotional occasion saw Alfred express heartfelt gratitude to the people of St. Lucia for their unwavering support throughout her journey.

The event also marked a defining moment in St. Lucia’s sporting history, as the island nation rallied around its Olympic hero, who was also named St Lucia's Tourism Ambassador

As Julien Alfred’s star continues to rise, 'Julien Alfred Day' will be remembered as a historic celebration of one of St. Lucia’s greatest sporting icons.

Julien Alfred’s whirlwind year of achievements was celebrated in grand style on Friday, designated as ‘Julien Alfred Day’ in her home country of St. Lucia. The Olympic gold and silver medalist, who has enjoyed a stellar first year as a professional athlete, received a special award and a cash prize in recognition of her historic accomplishments.

The 22-year-old sprint star has had an unforgettable year. After winning the 60m title at the World Indoor Championships in Glasgow in March, she cemented her place in history with a gold medal in the 100m at the 2024 Paris Olympic Games, becoming the first St. Lucian to win an Olympic medal. She followed that performance with a silver in the 200m, further solidifying her status as a national hero. Alfred capped her remarkable season by winning the prestigious 100m Diamond League title in Brussels earlier this month.

On Friday morning, the celebrations continued with a special award presented by George Pagoulatos, the Greek Ambassador to the Organisation of Eastern Caribbean States. The presentation held extra significance, as Greece is the birthplace of the Olympic Games, making the moment a symbolic recognition of Alfred’s place among the world’s elite athletes.

Following the ambassador's presentation, Alfred was then honoured by the St. Lucia Olympic Committee (SLOC) with a cash prize of EC$75,000, a token of appreciation for her historic feats on the global stage. The financial award was a gesture of gratitude for the pride and joy she has brought to St. Lucia.

These latest tributes came on the heels of a private dinner held in her honour on Wednesday night, hosted by the BodyHoliday Resort and First National Bank, where family and friends gathered to celebrate her unprecedented achievements.

The day of celebrations will be capped off with a special concert on Friday night, where fans, dignitaries, and fellow athletes came together to honour Alfred’s achievements in music and entertainment. It was an emotional moment for Alfred, who expressed her gratitude to the people of St. Lucia for their unwavering support throughout her journey.

The sprint sensation has made history for her small island nation, and with her star continuing to rise, 'Julien Alfred Day' will no doubt be remembered as a significant moment in St. Lucia’s sporting history.

The hero’s welcome to St. Lucia for Olympic 100m champion Julien Alfred has continued on Thursday with more great gestures honouring the 23-year-old’s historic achievements on the track in 2024.

Alfred, who became her country’s first Olympic medallist when she sped to gold in Paris in August, has now been named as the official ambassador for St. Lucia’s tourism.

As tourism ambassador, she will participate in promotional events for St. Lucia in key markets globally, alongside conducting media engagements and advertising initiatives to promote the island and its marketing campaigns.

She will also engage in social media campaigns to highlight tourism in St. Lucia. A key feature of this collaboration is the co-branding of the prominent St. Lucia logo on Alfred's competition and warm-up kits.

This partnership is expected to enhance the island's visibility and establish Alfred as a contemporary global ambassador for St. Lucia.

In addition to this, a mural of the 2023 Bowerman Award winner was also unveiled at her alma mater, Ciceron Primary School.

PUMA, who sponsors Alfred, has also pledged to provide footwear for all students of the school by 2025.

This all comes a day after the Government of St. Lucia announced September 27 as ‘Julien Alfred Day.’

Alfred returned to St. Lucia on Tuesday for the first time since her history-making performances in Paris.

In addition to the 100m gold, Alfred also took silver behind American Gabby Thomas in the 200m.

This came after earlier in the season when Alfred took home 60m gold at the World Indoor Championships in Glasgow in March.

Alfred’s celebrations are set to continue until October 2.

Jamaican track and field icon Shelly-Ann Fraser-Pryce expressed her deep gratitude after learning about the impact she had on New Zealand rugby sevens player Michaela Blyde, who recently revealed how much Fraser-Pryce inspired her growing up. Speaking with Sportsmax.TV at the AC Marriott Hotel in Kingston on Wednesday, following her Pocket Rocket Foundation’s scholarship ceremony, Fraser-Pryce reflected on her meeting with Blyde during the 2024 Paris Olympics.

“That was such a touching moment for me,” Fraser-Pryce said, recalling their encounter. “I was trying to keep a low profile, and it wasn’t low at all. But when I met her, just her presence and how she spoke of me really put things in perspective for me as an athlete. It reminded me of what I’ve been able to accomplish and how others are inspired by that. It’s why I continue to do what I do because I know there are athletes out there who need that inspiration.”

Blyde, a key player for New Zealand’s national rugby sevens team, had previously opened up about how Fraser-Pryce motivated her to dream of winning Olympic gold medals in the 100m and 200m. Meeting the Jamaican sprint queen at the Paris Olympics, she said, was life-changing. Blyde shared that she had long admired Fraser-Pryce, describing the experience as “the greatest thing that happened to her.”

Fraser-Pryce, moved by Blyde’s comments, spoke about how athletes like Blyde remind her of the broader influence she has. “There are athletes out there who can take something from your journey, and it’s truly remarkable to witness that with her. To have that friendship and bond is something special.”

In an unexpected but meaningful gesture, Fraser-Pryce attended one of Blyde’s rugby matches during the Olympic Games, marking her first time watching another sport in person at the Olympics. “Never in my entire Olympic journey have I attended any other sport. It was my first time going to another sport, and just watching the reaction from the athlete made me proud. I’m truly humbled and grateful to God for the platform He has given me and how much I’ve been able to carry, not just myself but also the national flag.”

Fraser-Pryce highlighted the significance of the moment, not just for herself, but for all Jamaicans. “It’s truly a moment not just for me, but I think for all Jamaicans to know that even though we’re a tiny dot on the map, we’re huge when it comes to our impact. People look up to us, they emulate us, and they want to be like us.”

Blyde’s emotional response to Fraser-Pryce’s presence at her match against China made the encounter even more memorable. "Shelly-Ann Fraser-Pryce is actually the reason why I wanted to win gold in the 100m and 200m at the Olympic Games. That was my initial Olympic dream,” Blyde said in an interview. “When I saw her in person, my whole soul left my body and was watching me from above. And then she said, ‘I’ll come watch you play.’ I never imagined it would actually happen.”

Blyde recounted how surreal it felt hearing her name called from the stands during the match. “After our game against China, I heard someone calling, ‘Michaela,’ and I was like, ‘Wait, I recognize that voice.’ I looked over, and there was Shelly-Ann Fraser-Pryce, watching us play. It’s a memory I will never forget.”

The mutual admiration between the two athletes highlights the far-reaching influence of Fraser-Pryce, whose career continues to inspire athletes across various sports around the world.

World Cup winner Ariane Hingst believes the Ballon d'Or Feminin must reconsider who merits the global award in order to do "justice to the great football players".

Former Germany international Hingst, speaking at the Thinking Football Summit organised by Liga Portugal, could not fathom the reasoning behind including the likes of injury-hit Alexia Putellas as a nominee.

The 30-player list was announced at the start of September, with the winner revealed later in October, as Aitana Bonmati heads to the award ceremony in Paris as the favourite.

Spain's Nations League success saw five of their players nominated, including Bonmati, while the United States women's national team also had as many nominees after their Olympic success in the French capital.

Hingst, winner of FIFA's top international competition in 2003 and 2007, believes the Ballon d'Or needs to look further than "superstars", however.

"It's always interesting to see the nominees of these Ballon d'Ors," Hingst said to Stats Perform. "I think the problem is that you only have the big picture when you have a big tournament going on. 

"We had the Olympics, but you see all kinds of sports, so you can't just follow the football, so it's hard to follow.

"What frustrates me the most is, and don't get me wrong, the likes of Alexia Putellas, [she is] a great, great player, but she's been injured for such a long time and is on the list to be the best of this season.

"This can't be right and I don't think that it does justice to the great football players we have out there if Putellas is on this list as well.

"We need to get away from the superstars and just recognise the season that has been played."

Though wanting to stray away from the "superstar" tag for Ballon d'Or selection, Hingst reserved special praise for Chelsea and Australia forward Sam Kerr.

"The interesting part is, that I always had a problem with just this one big superstar because soccer is a team sport and it took me some time to realise that you need those superstars," Hingst added.

"Definitely, Sam Kerr is one of them. It took some time for us in Germany to recognise her as much. She became really big when she was in America, an absolute superstar.

"Now then going to England and it's just tremendous. You need those figures because they are idols. Girls are talking about, 'I want to be Sam Kerr', the boys are talking about her, so you need those big names.

"For example, now you have Alex Morgan just retiring from the women's game. She was one of those superstars as well. [Megan] Rapinoe from America also retired. So who's the next?"

After a disappointing exit in the semi-finals of the 100m at the Paris Olympics in August, Jamaica's Ackeem Blake made it his mission to win the Diamond League title. The 22-year-old sprinter, who had entered the Olympics with high hopes, was left dejected after finishing fifth in his semi-final heat with a time of 10.06 seconds. However, Blake was determined not to let that setback define his season.

With the guidance of his coach, Michael Frater, Blake refocused his efforts on the Diamond League Final in Brussels. "After a devastating exit in the semi-finals at the Paris Olympics, my team and I decided that we must put all our resources into making and taking the Diamond League Final," Blake revealed on Instagram after his victory.

The Jamaican sprinter knew that he needed to prove himself on the international stage, and the Diamond League presented the perfect opportunity to do so.

Blake's resolve to rebound from his Olympic disappointment was fueled by the belief that he had more to offer. Earlier in the year, he had shown glimpses of his potential by winning a bronze medal in the 60m dash at the World Indoor Championships in Glasgow. With a personal best of 9.89 seconds, Blake knew he had the speed to compete with the world's best. What he needed was the mental fortitude to bounce back after a major setback.

Frater played a crucial role in this mental and physical preparation. Blake credited his coach for guiding him through every phase of his comeback. “In this moment, I was deeply focused,” Blake said. “I could hear my coach guiding me through every phase of the race.” The meticulous planning and intense focus that went into preparing for the Diamond League paid off as Blake stormed to victory in a time of 9.93 seconds, defeating a high-calibre field that included American sprinters Christian Coleman and Fred Kerley.

Blake's triumph in the Diamond League was not just about the win itself but about redemption and resilience. It was a testament to his determination to overcome adversity and a reminder that setbacks can serve as stepping stones to success.

Phallon Tullis-Joyce is excited by the job Emma Hayes has already done with the United States and predicts she will have even more success in the role.

Hayes left Chelsea after 12 years in charge in May, going out on a high after leading the Blues to a fifth consecutive Women's Super League triumph on the final day of last season.

It was her seventh title overall with Chelsea, also winning five FA Cups and two League Cups, as well as leading the team to the Champions League final in 2020-21.

Hayes began her tenure as the USA boss in May and helped the team to a record-extending fifth Olympic gold in Paris, as an undefeated tournament ended with a 1-0 win over Brazil in August.

Having made such a bright start to life with the USWNT, Tullis-Joyce, who has never played for her national team, is expecting great things from Hayes.

Speaking at the Barclays WSL's 2024-25 season launch media day, the goalkeeper told Stats Perform: "I think that's incredible for US soccer to have such a notable coach.

"Everyone has seen how great she's done in this league alone, and I'm excited to see what she does with the US Women's National Team.

"She's already done an amazing job, so I can imagine she's going to do so many more great things for time to come, especially for the younger generations."

One of the players who did not feature at the Olympics for the USWNT was Alex Morgan, who recently announced her retirement from football.

Morgan, regarded as a USA legend, is one of the most decorated players in the history of the team, winning back-to-back World Cups in 2015 and 2019 and clinching Olympic gold in 2012.

She is ninth on the all-time appearance charts having earned 224 caps, and since her international debut in March 2010, no player has been involved in more goals for the USA than her (175, 123 goals, 52 assists).

Tullis-Joyce was full of praise for the former striker and explained how she drove her to improve after coming up against her.

"Just massive respect for Alex Morgan, she's definitely a player that I've looked up to as an American," Tullis-Joyce said.

"She was one of the ones that we saw on the national team constantly just shredding goalkeepers left and right.

"Honestly, I'm learning from her how to protect my goal a little bit better. I had the fortunate opportunity to play against her several times.

"Honestly, she just seems like such a great person. And I wish her all the best in her retirement, especially after what she's done for women's football."

Olympic 400m finalist Jereem Richards on Wednesday has been rewarded with additional financial support from Trinidad & Tobago’s Ministry of Sport and Community Development.

The 30-year-old, who finished fourth in the 400m final in Paris in a national record 43.78, collected a cheque for $187,500 from acting permanent secretary in the Ministry of Sport and Community Development, David Roberts, at its head office in Port of Spain.

“Jereem’s performance at the recent Paris 2024 Olympics games and his subsequent bronze medal at the Diamond League, showed true grit and a determination to succeed,” T&T’s Minister of Sport, Shamfa Cudjoe-Lewis, told Trinidad Express.

“We at the Ministry are committed to ensuring that athletes are given all that they need to reach their highest levels of performance,” she added.

The funding was awarded under the Elite Athlete Assistance Programme (EAAP) designed to help athletes like Richards to cover costs including training, international competition and travel fees as well as other essential expenses.

A Ministry release on September 11 stated that, “similar to other athletes, the Ministry has continuously supported Richards’ athletic development which allowed him to successfully compete on the international stage. In 2019, Jereem Richards was awarded $125,000 and $187,500 in 2021. In 2022, he received $250,000 and in 2023 he was awarded a further $250,000.”

Richards is also a World Indoor 400m champion from 2022, a two-time Commonwealth Games 200m champion from 2018 and 2022 and a World Championship 200m bronze medallist from 2017.

In a historic moment for Saint Lucia, September 27 will officially be declared "Julien Alfred Day," a national holiday in honor of Julien Alfred, who became the first athlete from the island to win an Olympic gold medal. Alfred made history by claiming gold in the 100 meters with a lifetime best and national record of 10.72 seconds, and also secured a silver medal in the 200 meters at the Paris Olympic Games. No St Lucian athlete had ever won an Olympic medal before her extraordinary achievement.

Prime Minister Philip J. Pierre made the announcement during a pre-cabinet press briefing on Monday, unveiling the grand celebrations planned for Alfred's return to the island. Alfred, who has become a national hero, will return to Saint Lucia on September 24 for the first time since her Olympic triumph. A series of events has been organized to mark the occasion, including a motorcade, school rallies, and a mural unveiling, culminating in a national holiday on September 27.

The celebrations will begin on September 24 when Alfred returns to Saint Lucia, where she will be greeted with a motorcade along the East Coast. On September 25, national school rallies will be held at Soufriere Mini Stadium and La Resource Playing Field to celebrate her achievements. The following day, September 26, Alfred will visit The Ciceron Primary School for the unveiling of a mural in her honour, followed by what officials have described as "massive announcements."

"Julien Alfred Day" will be celebrated with a free concert at the Daren Sammy Cricket Ground on the evening of the holiday, with Saint Lucians being encouraged to come out in large numbers to honor their national icon.

In response to the Prime Minister's announcement, citizens expressed their gratitude and pride, while also calling for further recognition of Alfred's accomplishments. Some suggested that Alfred should be awarded a diplomatic passport and the keys to the city of Castries. Others proposed the establishment of a Julien Alfred Fund for elite athletes and a legacy project aimed at developing sports in Saint Lucia to a world-class level.

Alfred’s achievements have not only brought immense pride to Saint Lucia but have also placed the island on the global athletics map. Her gold and silver medals at the Paris Olympics have inspired a new generation of athletes in Saint Lucia, and the celebrations are expected to be a momentous occasion of national unity and pride.

With the announcement of "Julien Alfred Day," Saint Lucians are set to celebrate not only Alfred's success but also the potential of their small island to produce world-class athletes who can compete and succeed on the biggest stages in sport.

Jamaican middle-distance runner Adelle Tracey is determined to return stronger after an injury hampered her 2024 Paris Olympic campaign, preventing her from making the finals of both the 800m and 1500m. Despite this disappointment, Tracey, who switched her allegiance to Jamaica in 2022 after representing Great Britain, remains motivated and focused on the future. She is eager to build on her recent successes, including breaking Jamaica's 1500m national record at the 2023 World Athletics Championships in Budapest.

Tracey’s Olympic season was derailed by a plantar fascia tear that first occurred in May. The injury, which she sustained just before the start of the season, forced her to make significant adjustments to her preparation. “The tear first happened, actually in May. I was supposed to compete at the Diamond League in Eugene, and that was going to be one of my first races of the season. And literally the week before, I tore it in training. I couldn’t walk for a good week after that happened,” she explained.

Despite the setback, Tracey remained hopeful and kept pushing her season opener back while cross-training to maintain her fitness. “The whole time, I was cross training really hard because I was in great shape in May, just before I did it, so I was really kind of positive that I would hold on to some of that fitness,” she said. However, the pain from the injury persisted, especially with the demands placed on her foot. “It was just really tough because when it's a foot injury, there's no avoiding the pain because you put so much force through your feet,” she said, her anguish apparent.

At the Jamaican trials, Tracey pushed herself to compete in spikes for the first time since her injury, despite not being fully ready. “I set myself back a little bit at the Jamaican trials, having to put myself in spikes so early, but obviously I wanted to make sure that I secured automatic qualification for the Olympics,” she shared.

Reflecting on the mental challenge of competing while injured, Tracey admitted it was one of the toughest experiences of her career. “It’s so tough, especially the timing of this one, probably the hardest challenge I’ve had to overcome in sport,” she revealed. ” I worked harder than I’ve ever worked to get to that start line and be able to get round. So there was a lot of pride in even making it there and being able to put on spikes that week.”

Despite not being at her best, Tracey remained focused on giving her all in Paris. “My main goal was to race my best race. I just wanted to come away thinking, okay, I’ve actually done everything I could there, and I know that that's going to be so much easier when I'm healthy.”

While her Olympic campaign didn’t go as planned, Tracey’s earlier achievement at the 2023 World Championships in Budapest was a reminder of her talent and potential. In Budapest, she broke Yvonne Graham’s 28-year-old Jamaican 1500m record, clocking 3:58.77 in the semi-finals to become the first Jamaican woman to run under four minutes in the event. That performance solidified her status as a rising star in Jamaican athletics.

Now out of the boot that she had worn to protect her injury, Tracey has begun the rehabilitation process and is feeling optimistic about the future. “With a plantar fascia tear, it's just a case of healing. I wasn’t able to give it time to heal because I was trying to prepare for the Olympics, but now it's just a case of letting it heal. Now that I’ve come out of the boot, it’s about getting strong again and making sure that I have the proportions in place so that that doesn’t happen again,” she explained.

Tracey is already looking ahead to her recovery and the coming season. “I’ll start my rehab program, and I think I’ll probably do two weeks of strength and conditioning before I’ll be able to start returning to running. It might be like two minutes on, one minute off sort of running, and we’ll just build that back up.”

Despite the challenges, Tracey remains driven to return to competition in even better shape. “I think I’m more motivated than ever to kind of get back to where I was and beyond that,” she said. “I’ve got my sights set on the indoors as well because of not having the opportunities to have raced as much this year. I know I’ll be back running by the end of September, so actually, I’m ahead of schedule in terms of preparations for next year.”