The Green Bay Packers are prepared to be patient as Jordan Love attempts to replace "generational talent" Aaron Rodgers.

That was the message from Packers coach Matt LaFleur on Tuesday as Rodgers seems set to join the New York Jets.

The veteran quarterback's trade still needs finalisation from Packers general manager Brian Gutekunst, but LaFleur has already started to envisage life without Rodgers.

Love, a first-round pick in 2020, has waited three years for his chance and LaFleur acknowledged it will take time for the 24-year-old to develop.

"[Rodgers' impending trade] is what it is, and at the same time, we're excited about Jordan and how he's been able to progress as a quarterback, how he's matured as a man," LaFleur at the NFL's Annual League Meeting in Phoenix. "It's going to be a different role for him, certainly, and I think we all have to kind of temper our expectations for him.

"It's different when you're going into a game versus when you're starting a game. It's going to be a process, but it's going to be exciting for him, for us.

"I don't think any quarterback can truly do it on their own in this league. So it's going to be everybody rallying around him and trying to be at the best of their ability so that he can go out there and perform as good as he possibly can."

Love has just one career start to his name, for the Kansas City Chiefs in 2021, along with two appearances as a replacement.

Despite calling for the Packers to be patient with Love, LaFleur sees progress in the young quarterback who has had to wait in the wings behind superstar Rodgers.

"He's come a long way, quite frankly," LaFleur added. "I know there were some times where early on, it's just, you don't know. I still think you have to go out there and you have got to do it consistently.

"It's one thing to do it in practice. It's another thing to take it to the game field and do it but certainly have seen his performance in practice, his mechanics, his decisions, his timing within the pass game and just his accuracy. I think he's come a long way."

As for Rodgers' impending trade to the Jets, LaFleur will leave that in the hands of Gutekunst and New York's general manager Joe Douglas as he prepares to work with whatever roster the Packers provide.

"That's all between Joe and Gutey," he continued. "I'm going to leave that one to them. We'll coach whoever's on our roster.

"We'll coach them to the best of our ability and we are always going to put the best players out there that are going to give us an opportunity to win football games."

The Green Bay Packers insisted they plan on keeping Aaron Rodgers, as rumours swirl about the quarterback's future.

Hours before the start of the NFL Draft, the league's biggest night of the off-season, reports emerged that the veteran might be on the way out after 16 seasons with the team. 

General manager Brian Gutekunst responded with a statement reiterating the Packers' expectation that Rodgers will remain at the helm. 

“As we’ve stated since the season ended, we are committed to Aaron in 2021 and beyond," the statement said. 

"Aaron has been a vital part of our success and we look forward to competing for another championship with him leading our team.”

In a news conference following the first round of the draft, Gutekunst was more direct, saying: "We're not going to trade Aaron Rodgers."  

Rodgers' future with Green Bay has been a source of speculation since last spring, when the team made a surprise move to draft quarterback Jordan Love in the first round.

Rodgers then said in May 2020 that while he had a "sincere desire" to play his entire career with one franchise, that scenario "may not be a reality at this point".

At age 37 and coming off his third NFL MVP award last season, Rodgers has said he wants to play into his forties but where that will occur has suddenly become a question. 

A report Thursday said the San Francisco 49ers had offered quarterback Jimmy Garoppolo, the No. 3 overall pick in this year's NFL Draft, and other draft picks to the Packers in an attempt to acquire Rodgers. 

Multiple media outlets quickly cited sources refuting the report, with ESPN saying the 49ers asked about Rodgers but did not make an offer. NFL Network also reported no offer was made and added there is a "zero per cent chance" the Packers will trade Rodgers. 

Both outlets also reported that Rodgers and the Packers have been negotiating a contract extension and the quarterback is not happy with where things stand. ESPN said he has told the team he wants to depart. 

After seeing limited playing time behind Brett Favre his first three seasons, Rodgers has been the Packers' starter since 2008. 

In 197 appearances for Green Bay, Rodgers has thrown for 51,245 yards with 412 touchdowns and 89 interceptions, completing 65.1 per cent of his passes. His 103.9 passer rating is third all-time. 

A three-time All-Pro selection, he led the Packers to the Super Bowl title after the 2010 season. 

Rodgers set career highs last season with a 70.7 completion percentage and 48 touchdown passes. 

The Green Bay Packers are "committed" to Aaron Rodgers, as rumours swirl about the quarterback's future.

Hours before the start of the NFL Draft, the league's biggest night of the off-season, reports emerged that the veteran might be on the way out after 16 seasons with the team. 

General manager Brian Gutekunst responded with a statement reiterating the Packers' expectation that Rodgers will remain at the helm. 

“As we’ve stated since the season ended, we are committed to Aaron in 2021 and beyond," the statement said. 

"Aaron has been a vital part of our success and we look forward to competing for another championship with him leading our team.”

Rodgers' future with Green Bay has been a source of speculation since last spring, when the team made a surprise move to draft quarterback Jordan Love in the first round.

Rodgers then said in May 2020 that while he had a "sincere desire" to play his entire career with one franchise, that scenario "may not be a reality at this point".

At age 37 and coming off his third NFL MVP award last season, Rodgers has said he wants to play into his forties but where that will occur has suddenly become a question. 

A report Thursday said the San Francisco 49ers had offered quarterback Jimmy Garoppolo, the No. 3 overall pick in this year's NFL Draft, and other draft picks to the Packers in an attempt to acquire Rodgers. 

Multiple media outlets quickly cited sources refuting the report, with ESPN saying the 49ers asked about Rodgers but did not make an offer. NFL Network also reported no offer was made and added there is a "zero per cent chance" the Packers will trade Rodgers. 

Both outlets also reported that Rodgers and the Packers have been negotiating a contract extension and the quarterback is not happy with where things stand. ESPN said he has told the team he wants to depart. 

After seeing limited playing time behind Brett Favre his first three seasons, Rodgers has been the Packers' starter since 2008. 

In 197 appearances for Green Bay, Rodgers has thrown for 51,245 yards with 412 touchdowns and 89 interceptions, completing 65.1 per cent of his passes. His 103.9 passer rating is third all-time. 

A three-time All-Pro selection, he led the Packers to the Super Bowl title after the 2010 season. 

Rodgers set career highs last season with a 70.7 completion percentage and 48 touchdown passes.