In search of his first championship in his 16th NBA season, Chris Paul has written a mantra on his shoes throughout the playoffs.
"Can't give up now" has become a rallying cry for Phoenix Suns fans and the sentiment has never been more appropriate than it is now.
Tuesday's Game 6 of the NBA Finals against the Milwaukee Bucks will be the Suns' 22nd playoff game this season, and it will be the first in which they have faced elimination.
"It's for real," Paul told reporters Monday. "It's no looking back now. We got to come out, be ready to play and it's either win or go home.
"Coach [Monty Williams] has said all season long, everything you want is on the other side of hard, and it doesn't get any harder than this.
"So we know that this is a must-win game for us. Nothing more than that. Now we got to hoop."
The Suns have done just that throughout their playoff run, winning nine in a row across three series at one point.
They have now dropped three straight games for only the second time this season, the other skid coming in late January.
Despite those setbacks after taking a 2-0 series lead, multiple Phoenix players spoke Monday about embracing the challenge.
Suns forward Jae Crowder was in the same position as a member of the Miami Heat last season, and although they lost Game 6 and the Finals to the Los Angeles Lakers, he will take what he remembers from that disappointment into Tuesday's game.
"As a player, it brings out a sense of desperation," he said. "It brings out a sense of urgency. It brings a sense of collectiveness within your group, knowing what you're battling and knowing what you're going up against.
"I just feel like you have to continue to fight each and every position. You have to take it a possession at a time. It's a dogfight. I've been on both sides of it. I've tried to close out teams and I know how hard it is.
"It's just a sense of desperation on our end, a sense of just collectively get the job done by any means, have a positive mindset and just have a mindset of just get the job done by any means necessary, and that's each and every possession, just giving it your all, selling out each and every possession for your team and for your team-mates."
With no margin for error, the Suns remain appreciative of the opportunity they have, particularly on the heels of a 34-39 campaign in 2019-20.
"It's definitely exciting," said Paul. "Something that Coach and everybody has been saying: If you went to the beginning of the season and said we had a chance to be where we are right now, would you take it? Absolutely. Absolutely.
"And we get a chance to determine the outcome. It's not like the game is going to be simulated or somebody else got to play. We get a chance. We control our own destiny."