Eddie Howe admits defeat at Brighton is a warning Newcastle cannot allow their Champions League adventure to distract from the “ruthless” Premier League.

The Magpies are back in the group stage of European football’s premier competition for the first time in 20 years and travelled to the Amex Stadium having been drawn to face heavyweights AC Milan, Paris St Germain and Borussia Dortmund.

But anticipation of those upcoming fixtures was swiftly tempered by a third successive top-flight loss as a hat-trick from 18-year-old Evan Ferguson earned the Seagulls a 3-1 success.

Manager Howe, whose side were beaten 2-1 at home by 10-man Liverpool last weekend following a 1-0 defeat at Manchester City, accepts responsibility for the mini slump but insists he will not over-react.

“It’s never been lost on me how difficult the Premier League is,” he said.

“I know how tough a league it is, it’s ruthless, so if you get your focus swayed, you’re going to have big problems – I don’t think our focus has been.

“We’ve tried to very much concentrate on our next match, that will always be our focus and we’re determined to be successful in the league this year and win as many games as possible.

“But we know the demands placed upon us are going to be extreme so this is a warning, I think, that we can’t be swayed and the Premier League is a very tough division.

“We’ve lost three in a row and we have to take responsibility for that. It’s important that I don’t over-react.”

Newcastle had the better of the early chances on the south coast but fell behind to Ferguson’s 27th-minute opener following defensive errors.

The Republic of Ireland striker doubled his tally with a stunning long-range effort before becoming only the fourth teenager to register a Premier League treble thanks to an effort which deflected in off Fabian Schar.

Howe, who revealed sidelined midfielder Joe Willock will be out for a further six weeks after his hamstring issue was compounded by a fresh Achilles problem, is itching for a swift return to action going into a two-week international break.

“I’d like a game pretty quickly, if I could,” said Howe, whose team host Brentford on September 17.

“We have some great games to come and we’re looking forward to that challenge.

“I think the challenge to me is to lift everybody and keep our confidence levels because we are a very good team and we have to always have that in the back of our minds as we go into the next two weeks.

“The lads are very disappointed. Collectively we’ve got an outstanding group of individuals, great mentalities and we know what we’ve got to do.”

Ferguson’s first senior hat-trick, which was followed by Callum Wilson’s consolation, was the third in the Premier League on Saturday after trebles for Manchester City’s Erling Haaland and Tottenham forward Son Heung-min.

“It’s a good day,” he told Brighton’s website. “It’s an unbelievable feeling.

“It’s not bad company to be in; Haaland’s record last season (52 City goals in all competitions) and Son’s been doing it for a number of years, so it’s good company to be in.”

Ahead of kick-off, the Seagulls paraded 20-year Spain forward Ansu Fati following his deadline-day loan switch from Barcelona.

“He’s going to be great for the squad, especially as competition,” said Ferguson.

“It’s tough up that area of the pitch and he’s going to be another one chucked in there and I reckon he’ll be very good for it.”

Roberto De Zerbi believes Brighton star Evan Ferguson can develop into one of Europe’s leading strikers after he became only the fourth teenager to hit a Premier League hat-trick.

The 18-year-old joined late former Sheffield Wednesday midfielder Chris Bart-Williams and ex-Liverpool strikers Robbie Fowler and Michael Owen on an exclusive list with a match-winning treble in Saturday evening’s thumping 3-1 success over Newcastle.

Ferguson slotted home on the rebound to give Albion a first-half lead before bending home a superb second and then claiming the match ball with a deflected finish five minutes later.

Seagulls boss De Zerbi feels the Republic of Ireland international offers far more than just a threat in front of goal and has potential to rival the game’s elite marksmen.

“His improvement is important for him, for us, for his career because he’s working to complete his qualities, not only score, because he can become big, big, big,” said the Italian coach.

“His qualities are enough to become a great player, one of the top scorers in Europe.

“He’s (born in) 2004. I don’t know how many young players like Evan they score these goals in their careers.”

Ferguson, who made his professional debut for Irish club Bohemians aged just 14, now has 10 top-flight goals in just 12 starts following a standout display at the Amex Stadium.

His heroics capped a memorable week for Brighton in which they were drawn to face Ajax, Marseille and AEK Athens in their maiden Europa League campaign and signed Ansu Fati on loan from Barcelona.

With the summer transfer window closing on Friday, the Seagulls are not in imminent danger of Ferguson being poached by a bigger club.

Yet De Zerbi has no concerns about that eventually happening.

“It’s normal for Brighton to sell players,” he said.

“The most important thing for Brighton is not to keep the most important players but to find their replacement. This is the right work we have to do.

“About Ferguson, I’m really delighted today but not for the goals.

“OK, with his goals we can be happy now because we won the game but I’m really pleased for the performance, especially in the first half.

“He played very well, he found the right position between the lines. Newcastle defended 4-4-1-1 and with 4-4 there is the open space to receive the ball for the striker.

“He understood very well that position.”

Evan Ferguson hit his first career hat-trick as Brighton capped a memorable week by inflicting a third successive Premier League defeat on Newcastle with a thumping 3-1 success at the Amex Stadium.

Teenage striker Ferguson curled home a superb second from range to add to a simple first-half finish before completing his treble with the aid of a hefty deflection off Fabian Schar.

The 18-year-old’s heroics came a day after Albion were drawn to face Ajax, Marseille and AEK Athens in their maiden Europa League campaign.

Success for the Seagulls, who also pulled off a transfer coup on Friday by signing Ansu Fati on loan from Barcelona, was a third from four this season following last weekend’s loss to West Ham.

Newcastle were only beaten five times in the top flight during the whole of last term but were unable to halt their recent slide on the back of setbacks against Manchester City and Liverpool, despite Callum Wilson’s late consolation.

Striker Alexander Isak wasted two early opportunities before the Magpies were blown away to temper the excitement following their mouthwatering Champions League draw.

Eddie Howe’s men were on Thursday pitted against AC Milan, Paris St Germain and Borussia Dortmund in European football’s premier competition, while Brighton’s maiden continental campaign will also include heavyweight opposition.

Newcastle began brighter from an attacking perspective and Isak twice threatened during a shaky start from the Seagulls.

The Sweden striker was denied inside 55 seconds by Jan Paul van Hecke’s last-ditch tackle following Bruno Guimaraes’ fine through ball before shinning wastefully wide after Pervis Estupinan’s poor clearance led to Sandro Tonali cutting the ball back from the right.

Brighton, who paraded 20-year-old Spain forward Fati and fellow new signing Carlos Baleba ahead of kick-off, were dominating possession.

Yet Roberto De Zerbi’s hosts again escaped in the 16th minute when Miguel Almiron’s low cross from the right deflected off Lewis Dunk and was turned behind by goalkeeper Bart Verbruggen.

Newcastle were then punished for mistakes of their own 11 minutes later.

Rushed clearances from keeper Nick Pope and midfielder Tonali led to the former spilling Billy Gilmour’s stinging effort and Ferguson was on hand to slot home the rebound.

With his team still awaiting their first attempt on target, Howe brought on England striker Wilson as part of a triple substitution in the 58th minute.

Isak’s pace remained a constant concern for the hosts but they soon secured breathing space courtesy of Ferguson’s magic.

The Republic of Ireland international was afforded time and space deep inside Newcastle’s half and duly dispatched a fine curling effort into the bottom right corner from distance.

Anthony Gordon wasted a golden opportunity to halve Newcastle’s deficit by sidefooting wide before Brighton put the result beyond doubt.

Ferguson, who made his professional debut for Irish club Bohemians aged just 14, again took aim from outside the box, only this time his bending effort benefited from a significant flick of Schar to fly beyond the stranded Pope.

The match-winner was withdrawn to a standing ovation nine minutes from time after making it 10 Premier League goal in just 12 starts.

In spite of the scoreline, Newcastle’s sold-out following continued to vocally back their side.

They were given scant reward on a punishing evening two minutes into added time when substitute Wilson burst forward and escaped Van Hecke to poke home.

Brighton boss Roberto De Zerbi feels an overwhelming duty to help Barcelona loanee Ansu Fati realise his potential of becoming a “great” player.

Spain international Fati has joined Albion on a deal until the end of the season, having been linked with Premier League rivals Tottenham.

De Zerbi, who recently lost Julio Enciso to a long-term knee issue, says he “can’t make mistakes” as he bids to develop the exciting 20-year-old forward during his temporary stay at the Amex Stadium.

“I’m very pleased, it’s a big player,” the Italian coach said of Fati. “We lost Enciso and we needed one big player.

“We are lucky because we have a lot of young players, potential top players and it will be one responsibility more.

“If you work with this talent, you have much responsibility because it’s our football heritage and we can’t make mistakes with these players because football needs this talent and you have to manage it in different ways.

“I’ve always thought like this. Especially for the big, big talent, I feel the responsibility to help this talent to become great players.

“Sometimes the coaches think only of the result, only of their career but football needs to have great players. It’s a big responsibility and I feel it.

“I think our style is very close with his characteristics, with his qualities.”

Fati, who has nine Spain caps and travelled to last year’s World Cup in Qatar, will not be involved when Brighton host Newcastle in the top flight on Saturday evening.

His arrival came on a landmark day for Albion after they were drawn to face European giants Ajax and Marseille in the group stage of their maiden Europa League campaign.

Greek champions AEK Athens complete Group B, with the first round of fixtures scheduled for Thursday, September 21.

“Ajax, Marseille and AEK are all good teams but we are a good team too,” said De Zerbi.

“It will be a very tough group but we have the enthusiasm of the first time Brighton play in the Europa League and you can imagine what will be our attitude, behaviour and passion to make points and to qualify for the next step.

“You can (only) be proud for two or three minutes – not too much – and then you have to think, Newcastle first of all because tomorrow we don’t play in the Europa League, we play in the Premier League.”

Forward Danny Welbeck will miss out against the Magpies due to a muscular injury.

Cameroonian midfielder Carlos Baleba – bought from French side Lille on Tuesday for a reported £23million – will join Fati in having to wait until after the upcoming international break for a debut.

In a positive week for the Seagulls, Pascal Gross received his first call-up from Germany, while captain Lewis Dunk was included in England’s squad.

“Both were incredible news for us,” said De Zerbi. “We are a small club, we are not used to this news and for us it’s like winning a trophy.

“They deserve it, I think and I am working to help my players to reach this target.”

Europa League debutants Brighton were drawn to take on former Champions League winners Ajax and Marseille in Friday’s group stage draw.

Roberto De Zerbi’s men secured a first season in continental football with a sixth-place finish in last season’s Premier League table, and their reward is matches against four-time European champions Ajax and the 1993 European Cup winners Marseille.

The Seagulls’ other group opponents are reigning Greek champions AEK Athens, with the first round of group stage games to be played on Thursday, September 21.

West Ham moved to the top of the Premier League with an impressive 3-1 win at Brighton.

James Ward-Prowse scored his first goal for the club to open the scoring, with Jarrod Bowen and Michail Antonio wrapping up the points after the break.

Pascal Gross grabbed a late consolation for the Seagulls, who slipped to a first defeat of the season.

Brighton boss Roberto De Zerbi said plenty of players in his squad were capable of scoring goals like Kaoru Mitoma’s stunning effort in his side’s 4-1 Premier League win at Wolves.

The Seagulls sit top of the table after a clinical display at Molineux, with Japan winger Mitoma, Pervis Estupinan and Solly March’s double making it eight goals in two league matches.

De Zerbi, who dedicated his side’s win to former Italian coach Carlo Mazzone – who died on Saturday aged 86 – said he was not surprised by Mitoma’s mesmeric run and finish, which gave his side a slender half-time lead.

The Italian head coach said: “Mitoma is a top player and when you have a top player you can expect goals like today.

“We have not only Mitoma. We have Joao Pedro, (Julio) Enciso, (Danny) Welbeck, (Adam) Lallana, (Evan) Ferguson, (Simon) Adingra, (Solly) March, (Facundo) Buonanotte. I think we are in a very good condition in attack.”

Winger March converted two crosses by Paraguayan teenager Julio Enciso after lung-busting runs into the box and now has three goals in two games.

De Zerbi said: “I spoke with him (March) last season and the beginning of this season. I want him to score more goals. For him and for us.

“If the winger can score a lot of goals, if you check the teams at the top of the table anywhere, the big teams, they have wingers able to score 10 or 15 goals.”

Brighton put Wolves to the sword with three goals in nine minutes at the start of the second half and do not appear to be missing midfield pair Moises Caicedo and Alexis Mac Allister, who have departed to Chelsea and Liverpool respectively.

But De Zerbi said he hopes to sign a new midfielder, plus one other player before the transfer window closes on September 1.

“I think we have to go into the transfer market,” he added. “Without Caicedo, we have to play in different ways.”

Wolves manager Gary O’Neil has lost both matches in charge of the club after replacing Julen Lopetegui earlier this month.

O’Neil’s side began brightly after impressing in their narrow 1-0 defeat at Manchester United in their opening match, but were brutally punished by Brighton for failing to take their chances.

The former Bournemouth boss said: “I didn’t think it was worlds apart. The scoreline will obviously make most people believe it was, but it wasn’t miles apart.

“Look at the numbers, shots, chances created. But yeah, you can’t miss that many chances.

“It was an aggressive gameplan. We tried to go after Brighton when we could, pressed high and managed to regain the ball a few times.

“There’s risk attached to that, so when we win the ball back and have our chances, we need to score because when it goes to the other end, Brighton were extremely clinical with theirs.”

Liverpool survived Mohamed Salah’s penalty miss and Alexis Mac Allister’s red card to surge to a 3-1 Premier League victory over Bournemouth.

The Cherries took a third-minute lead through Antoine Semenyo, but Luis Diaz levelled before Salah converted the rebound after Neto had repelled his spot-kick.

Summer signing Mac Allister’s dismissal had little impact as Diogo Jota secured the points.

Solly March’s double helped Brighton climb to the top of the table after the 3pm kick-offs following a convincing 4-1 win at Wolves.

Goals from Kaoru Mitoma and Pervis Estupinan put the Seagulls in charge, and March struck twice before substitute Hwang Hee-chan pulled one back for the home side.

Bryan Mbeumo also scored twice to help Brentford to an impressive 3-0 victory at Brentford.

Yoane Wissa opened the scoring and after defender Tim Ream had been sent off for a second bookable offence, Mbeumo converted the resulting penalty before adding a second in stoppage time.

Kaoru Mitoma’s superb solo effort and Solly March’s second-half double helped lift Brighton top of the Premier League table after an impressive 4-1 win at Wolves.

Japan midfielder Mitoma’s mesmeric run and finish gave Brighton a slender half-time lead before Roberto De Zerbi’s side put Wolves to the sword with three goals in nine minutes at the start of the second half.

Pervis Estupinan doubled Brighton’s lead within 60 seconds of the restart and two carbon-copy goals from March, both assisted by teenage forward Julio Enciso, sealed the Seagulls’ second-straight win.

Wolves responded through substitute Hwang Hee-chan’s header just after the hour mark, but it was mere consolation for Gary O’Neil’s side, who were emphatically punished for missed first-half chances and lost Matheus Nunes to a late red card.

Mitoma gave Brighton a 15th-minute lead with a brilliant effort, cutting inside 40 yards from goal and beating three Wolves defenders before sliding the ball beyond goalkeeper Jose Sa.

Brighton deserved their lead, but Wolves spent the rest of an end-to-end first half chasing an equaliser.

Fabio Silva was brilliantly denied by Brighton goalkeeper Jason Steele’s out-stretched boot in the 28th minute after the Portuguese forward had ghosted on to Joao Gomes’ deft through-ball.

The home side went close again when Nunes curled a shot off-target following impressive Brazilian Matheus Cunha’s powerful run and Pedro Neto flashed an angled drive just wide.

Brighton continued to threaten on the counter – Mitoma and Paraguayan Enciso were a constant menace – but Wolves passed up another chance just before the break.

Rayan Ait-Nouri found himself clear in front of goal after exchanging passes with Silva, but the Algeria defender blazed over shortly before half-time.

Wolves were made to pay inside 60 seconds of the restart as Brighton extended their lead and then put the game to bed with two more strikes, all within the space of nine minutes.

Estupinan tucked home the visitors’ second, stepping on to Mitoma’s cut-back after Danny Welbeck’s fierce drive had been parried by Sa.

March then slammed home his first as he charged on to Enciso’s lovely weighted ball inside the penalty area to make it 3-0 in the 51st minute and that became 4-0, just four minutes later.

Enciso this time found himself free on the opposite edge of the area and his ball in was turned home again by March to leave Molineux stunned.

Wolves responded just after the hour-mark as Hwang headed home fellow substitute Pablo Sarabia’s corner and they drove gamely forward in a bid to mitigate the damage.

Efforts from Sarabia and Pedro Neto were held by Steele and rebounded off Evan Ferguson respectively, while March was twice denied his hat-trick with goal-bound shots blocked by Toti Gomes and Steele.

Wolves’ misery was complete in stoppage-time when Nunes was sent off for his second yellow card after pushing Estupinan to the ground.

Chelsea's new recruits are perfectly suited to playing under Mauricio Pochettino, according to Gus Poyet, who believes the Blues could surprise their Premier League rivals this season.

Chelsea have continued to invest heavily ahead of their second full season under the Todd Boehly regime, spending an estimated £328million on Moises Caicedo, Christopher Nkunku, Nicolas Jackson and others during the current transfer window.

Former Brighton and Hove Albion star Caicedo became the most expensive player in Premier League history when he joined the Blues in a £115m deal this week, with fellow midfielder Romeo Lavia also arriving from Southampton for £58m.

While Chelsea's costly recruitment policy has attracted plenty of criticism, former Blues favourite Poyet feels they have acquired players likely to excel under Pochettino.

"Obviously they have a new coach. They have too many new players," Poyet told Stats Perform. 

"They're very young and normally the young players have that stamina, they are going to run and create, but then you have that dip in form.

"The thing that I am the most pleased about, thinking about the coach, is they are made for Pochettino. 

"Young players that need to be built, that need to be coached, that need to feel part of a group and have togetherness… things that Pochettino does tremendously well. 

"A few weeks ago, I was worried. Now I've got a feeling that maybe they can be the surprise. I'm not saying they can win the title, but the surprise in terms of how they're going to develop."

Chelsea produced a positive display in their season opener last Sunday, enjoying 64.9 per cent of the possession and creating five big chances in an entertaining 1-1 draw with Liverpool.

Conor Gallagher partnered Enzo Fernandez in the heart of Chelsea's midfield for that game, but Poyet believes Caicedo's arrival can take the Blues to a different level.

"I think was quite a good call from Pochettino to play Fernandez a little bit further forward," he said. "For that, you need a proper sitting number six, which Gallagher did the other day. 

"I think Gallagher did tremendously, he made two or three unbelievable tackles to recover the ball in difficult circumstances, but they're looking for that athletic South American that can cover the pitch and be good on the ball. 

"[Caicedo] learned a lot with Roberto De Zerbi about positioning and passing, so I think they have an incredible group of players that just need to gel or to find the right system."

Poyet – who coached Brighton between 2009 and 2013 – also believes the transfer represents a remarkable piece of business for the Seagulls, adding: "I want to talk about Brighton, who are outstanding with their recruitment system.

"To have players from everywhere in the world and sell them for the amount of money they are selling them for is tremendous."

Moises Caicedo’s £100m move from Brighton continues Chelsea’s lavish spending under Todd Boehly’s ownership group and represents another major profit for the Seagulls.

Here, the PA news agency looks at the two clubs’ contrasting approaches in the transfer market.

Boehly breaks the bank

Chelsea became used to unprecedented transfer outlay under former chairman Roman Abramovich but if anything, Boehly and Behdad Eghbali’s Clearlake consortium have taken it to new levels.

Raheem Sterling was the first signing of the new era for a reported £47.5million last summer, with defenders Wesley Fofana (£70m), Marc Cucurella (£60m) and Kalidou Koulibaly (£34m) the other stand-out deals in a window that saw them spend over £250m in all.

A British record £106.8m deal for Enzo Fernandez and an initial £62m, potentially rising to as much as £89m, for Ukraine winger Mykhailo Mudryk followed in January. The Premier League’s spending of £815m that month was almost double the previous January record of £430m, while Chelsea’s £308m alone would have ranked second on that chart and was more than the rest of Europe’s ‘big five’ leagues combined.

That £650m-plus season expenditure – plus pay-offs to sacked managers Thomas Tuchel and Graham Potter, and a reported £20m to Brighton to lure Potter in the first place – could not help Chelsea to success as they limped to a 12th-placed finish in the league, their worst finish since 1994.

The solution, unsurprisingly, has been to spend another £290m and counting this summer on the likes of forwards Christopher Nkunku and Nicolas Jackson, defender Axel Disasi – whose debut goal earned a draw with Liverpool on Sunday – and now Caicedo.

With a reported ongoing interest in Southampton midfielder Romeo Lavia and an admitted need for another striker following Nkunku’s injury, Boehly’s Blues could be on course for an even larger outlay in this window and potentially even a total outlay topping £1billion within 15 months of their takeover.

Brighton bring in big bucks

Caicedo is the latest off-the-radar discovery to make a huge profit for Brighton, having signed from Independiente del Valle in his native Ecuador for a reported £4.4m as recently as February 2021.

Now seemingly worth up to 26 times that amount if the £15m in potential add-ons in his deal are all activated, the midfielder continues an impressive trend.

In the last three seasons, Albion have sold 10 first-team players who made at least 20 league appearances in the previous campaign and have made a profit on all but two.

The summer 2021 window saw homegrown defender Ben White move to Arsenal for a reported £50m and Dan Burn to his hometown club Newcastle for £13m, a near-£10m profit for the Seagulls.

Alireza Jahanbaksh’s move to Fenerbahce that summer represents Brighton’s only significant loss on a first-team player in that timeframe, the Iran winger leaving for less than £1m having signed for a then club-record fee of almost £17m in 2018.

Neal Maupay, signed for just over £14m from Brentford and sold to Everton last summer for £10m, is the only other player to lose Brighton money in the market but it was offset by selling Yves Bissouma and Marc Cucurella, both signed for in the region of £15m, for £25m and £60m to Tottenham and Chelsea respectively.

A £7m profit on Leandro Trossard followed with his January move to Arsenal before this summer saw £7m signing Alexis Mac Allister and academy product Robert Sanchez sold for, respectively, an initial £35m to Liverpool and £20m to Chelsea. Caicedo’s move makes it a combined profit of around £245m on the 10 players.

Moises Caicedo has joined Chelsea from Brighton in a deal worth a possible £115million.

The Blues look set to eclipse their own British transfer record having agreed to pay £100m up front for Caicedo, plus a further £15m in potential add-ons.

Here, the PA news agency compares the transfer with previous big-money signings.

Highest transfer fees paid by British clubs

The Caicedo deal is the fourth nine-figure transfer in Premier League history.

The record remains at £106.8m – the amount that Chelsea paid Benfica for Enzo Fernandez in January – but Caicedo’s move could eventually surpass it should he meet add-on criteria totalling £15m.

The Fernandez fee appears to have set a new precedent for central midfielders, with Declan Rice also having moved from West Ham to Arsenal for £100m plus add-ons earlier this summer.

Manchester City’s Jack Grealish was the first Premier League player to break the £100m barrier, with the former Aston Villa captain having signed for Pep Guardiola’s side in 2021.

Most expensive under-21s

Caicedo is the third player aged 21 and under to command an initial fee of £100m or more.

The Ecuadorian follows in the footsteps of Kylian Mbappe and Joao Felix, who moved to Paris St Germain and Atletico Madrid for £165.7m and £113m respectively.

Mbappe was 19 when PSG secured his permanent transfer from Monaco in 2018, while Felix was the same age upon moving from Benfica to Atletico 12 months later.

Meanwhile, Jude Bellingham’s £88.5m switch from Borussia Dortmund to Real Madrid continued the German club’s impressive record of signing young players and selling them for a large profit.

Ousmane Dembele – who joined Barcelona from Dortmund as a 20-year-old in 2017 – also ranks in the five most expensive players aged 21 and under (£96.8m).

Highest fees received by British clubs

Brighton are the fifth British club to receive a nine-figure sum for an individual player.

The Seagulls are fast proving themselves as adept as Dortmund when it comes to developing young talent, with Caicedo having joined for an estimated £4.4m from Ecuadorian club Independiente del Valle in 2021.

His sale is the third this summer to breach the £100m mark, after Tottenham and West Ham cashed in on their club captains Harry Kane and Rice respectively.

Liverpool – who Caicedo turned down in favour of Chelsea – have held on to top spot in terms of most expensive sales in Premier League history.

The Reds sold Philippe Coutinho to Barcelona for an initial £105m in January 2018, with a further £37m received in subsequent add-ons.

Chelsea have agreed a deal worth a possible £115million to sign Moises Caicedo from Brighton, the PA news agency understands.

Brighton will receive £100m up front with a further £15m in add-ons as the long-running transfer saga appears finally to be coming to an end.

The deal is set to see Mauricio Pochettino’s side beat Liverpool, with whom they drew 1-1 on Sunday in their Premier League opener, to the signing of the 21-year-old Ecuador midfielder.

Rob Edwards admits Luton must quickly improve after their Premier League debut ended in a thumping 4-1 defeat at Brighton.

Just nine years on from being a non-league side, the newly-promoted Hatters were taught a punishing lesson on their first return to top-flight action since relegation from the old First Division in 1992.

Carlton Morris’ 81st-minute penalty gave Town hope of snatching something at the Amex Stadium after Joao Pedro’s spot-kick added to Solly March’s first-half header.

But, despite some encouraging signs, they were second best on the south coast and ultimately suffered a resounding loss following late finishes from Seagulls substitutes Simon Adingra and Evan Ferguson.

“We have to do it our way,” said manager Edwards. “We have got a plan, we’ve had that over the last decade or so and had a lot of success.

“We’re now going into what’s probably going to be the biggest challenge the club’s had. We know the scale of the challenge. We’re going to have some tough days.

“I don’t want anyone to be happy about losing football matches – we’re certainly not.

“I was pleased with stuff I saw today. I know we’re going to get better. But we’ve got to get better quickly.”

March nodded the hosts ahead nine minutes before the break before Brighton’s £30million record signing Pedro slotted home from 12 yards, having been brought down by Luton captain Tom Lockyer.

Morris’ successful spot-kick, after Jacob Brown’s cross struck the elbow of Lewis Dunk, looked to have set up a tense finale.

But an inexplicable error from Pelly Ruddock Mpanzu allowed Albion debutant Adingra to swiftly restore the hosts’ two-goal advantage before fellow substitute Ferguson added another deep into stoppage time.

Edwards, who felt both penalty decisions were “harsh”, was left to rue his side’s mistakes.

“I thought we were right in the game at 1-0 and at 2-1 but we shot ourselves in the foot,” he said.

“We made a couple of clear errors in the build up to the third goal and we got punished and at this level you do get punished.

“It shows the ruthless nature of the league.”

Brighton set aside Moises Caicedo’s ongoing transfer saga to launch their first campaign to feature European football in commanding fashion.

Build up to the contest was dominated by news of Albion accepting a British record transfer fee of around £111million from Liverpool for the absent Ecuador midfielder amid reports he would prefer to join Chelsea.

Seagulls boss Roberto De Zerbi, who handed debuts to James Milner and Mahmoud Dahoud, in addition to goalscorers Pedro and Adingra, also lost Alexis Mac Allister to Liverpool during the summer, while Levi Colwill returned to parent club Chelsea.

The Italian warned it will take his team time to hit the heights of last season, which brought a club-record sixth-placed finish, and does not view Dahoud as a direct replacement for Caicedo.

“Dahoud is a great player for us because he’s specific for our idea of football, for our style of play,” he said.

“But we lost different characteristics because Dahoud is different from Moises Caicedo.

“We played well, not one of the best games in my time, but we need much time to reach the same level, the same quality of play of last season.

“We won a very tough game. I’m really pleased.”

Joao Pedro and Simon Adingra claimed debut goals as Brighton set aside Moises Caicedo’s ongoing transfer saga to thrash Premier League debutants Luton 4-1.

Club record signing Pedro doubled Albion’s lead following Solly March’s first-half opener by converting a 71st-minute penalty after being brought down by Hatters captain Tom Lockyer.

Carlton Morris slotted home from the spot at the other end following Lewis Dunk’s handball to set up a tense finale but Adingra capitalised on a dreadful error from Pelly Ruddock Mpanzu before fellow substitute Evan Ferguson sealed the Seagulls’ emphatic victory.

Build up to the contest was dominated by news of Albion accepting a British record transfer fee of around £111million from Liverpool for star midfielder Caicedo amid reports he would prefer to join Chelsea.

The 21-year-old Ecuador international was absent from the Amex Stadium as his current club launched their first campaign to feature European football in commanding fashion.

Luton, back in the top flight for the first time since being relegated from the old First Division in 1992, were second best on the south coast and could have lost by more as Danny Welbeck, Pascal Gross and Ferguson each struck the woodwork.

With Caicedo seemingly heading for the exit, Brighton handed debuts to Mahmoud Dahoud, James Milner and Pedro.

Brazilian forward Pedro, whose every touch was booed by the travelling fans following his £30million transfer from Luton’s bitter rivals Watford, should have opened the scoring inside five minutes but he skewed wastefully wide of the gaping goal.

The clubs were facing each other for the first time since the southern final of the Football League Trophy in 2009, with their only previous top-flight meetings coming during the 1982-83 campaign.

Luton did the double over Albion by an aggregate score of 9-2 back then but remained on the back foot, albeit the hosts appeared susceptible to counter attacks.

Albion eventually turned their dominance of the ball into a lead nine minutes before the break.

Kaoru Mitoma was afforded time and space on the left and his inviting, inswinging cross gave the unmarked March a simple headed finish from six yards out.

Albion’s advantage was almost instantly wiped out as Hatters forward Morris thumped a header too close to home goalkeeper Jason Steele from Ryan Giles’ corner before Welbeck hit the base of the right post at the other end.

Despite their limited possession, Luton, who were a non-league club as recently as 2014, were far from overawed in the first half and went into the break with reason for encouragement.

Gross fired against the outside of the left upright from a wide free-kick early in the second period as Roberto De Zerbi’s men attempted to add to their slender lead.

Brighton were in need of a cushion and it arrived 19 minutes from time when Pedro tumbled under Lockyer’s challenge before, as he had done twice in pre-season, firing into the right corner from 12 yards.

Albion looked set to ease to victory on the back of last season’s club-record sixth-placed finish which secured a Europa League place.

Yet Morris’ successful 81st-minute penalty after a cross from substitute Jacob Brown struck the elbow of Dunk briefly brought back the tension.

However, Ivory Coast winger Adingra, who was loaned to Belgian club Union Saint-Gilloise last season, thumped home just four minutes later after Mpanzu inexplicably failed to clear.

Striker Ferguson then rattled the right post with a fine curling effort.

The Republic of Ireland international would not be denied a place on the scoresheet and duly slid home Pervis Estupinan’s low cross deep into added time.