Anthony Joshua's biggest motivation is now money as he prepares to revive his career when taking on Jermaine Franklin.
Two-time world heavyweight champion Joshua faces Franklin at London's O2 Arena on April 1 looking to bounce back from successive defeats to Oleksandr Usyk.
Franklin was beaten by Dillian Whyte in his most recent fight in November, that being the American's only defeat in 22 professional bouts.
Joshua is now determined to battle his way back to the top of the heavyweight division, starting with victory over Franklin in his homeland.
Asked at a press conference on Thursday what his biggest motivation is for taking on the fight, Joshua said: "Money, money, money. I like making money, straight up.
"I've been broke, my family's been broke, I know what this s*** means. I always built businesses outside of boxing, out of fear of going back to square one.
"But when I'm said and done, no one will care about me anymore, so I'll make the most of it while I'm here.
"My own expectations are my pressure, but pressure is being broke, worrying about your bills.
"Look what's happening in Syria, Turkey – the earthquake that just happened. Me going to fight is a blessing, no pressure."
Joshua lost the WBA, IBF and WBO belts with his defeat to Usyk in September 2021 and failed to win them back when they met again in Jeddah last August.
Having won each of his first 22 professional bouts, all but one of those by knockout, Joshua has now lost three of his past five fights since June 2019.
However, the Briton insists the pain of losing to Andy Ruiz Jr and twice to Usyk is motivating him to put even more into his boxing between now and retirement.
"I still feel really fresh and young," he said. "I made a conscious decision last year to put my heart into boxing and nothing else.
"It's not just the mind, where your head's at, it's your heart.
"Throughout my career, this is probably the most serious I've taken it. Everything I've been through – positive, negative – I'm using it to fuel my camp now."
Franklin has a 21-1 record following his defeat to Whyte, with 14 of his previous victories coming by way of knockout.
It will be Joshua's first fight with coach Derrick James in his corner, with the 33-year-old spending time in the United States training in preparation for his return to action.
"The world hasn't seen the best of Anthony Joshua," James said. "He's a great fighter. Great athleticism, great foot movement, very intellectual first and foremost.
"He understands this sport and understands what I'm asking him to do."