Newcastle United's owners are glad they were snubbed by Unai Emery as they now hope Eddie Howe can be "the next Alex Ferguson" at St James' Park.

Having sacked the unpopular Steve Bruce in October – one match after the club's takeover by a consortium backed by Saudi Arabia's Public Investment Fund – Newcastle identified Emery and Howe as leading candidates for their head coaching role.

Emery was approached first, only to back out, leaving Howe to take charge of a struggling team threatened with relegation.

Gradually, Howe has turned the tide on Tyneside, with Newcastle entering Saturday's match at Brentford on an unbeaten run that spans six league matches and more than two months. They are the only top-flight team without a single defeat since Christmas Day.

In a wide-ranging interview with The Athletic, Newcastle director Mehrdad Ghodoussi said chairman Yasir Al-Rumayyan wanted Howe "from day one".

And Al-Rumayyan's fellow board members are now convinced Howe was the right choice.

In the same interview with The Athletic, Amanda Staveley, Ghodoussi's wife and business partner, said: "It would have been wrong [to appoint Emery].

"We made the right decision with Eddie. He's come in, no airs or graces, no ego, and we're there to support him. I've really grown to care a great deal about him and his coaches.

"We talk to Eddie multiple times a day. I'm fascinated by what he does. He's so detailed, so hard working. You don't know when you're interviewing someone what they're going to be like but he's got huge integrity."

Howe is just 14 games into his Newcastle tenure, but Ghodoussi added: "I would love Eddie to be the next Alex Ferguson."

The Newcastle directors also discussed the January transfer window, claiming Sven Botman and Jesse Lingard each wanted to join the club. Botman could yet sign at the end of the season.

Kieran Trippier was one new arrival and had an instant impact, scoring two goals and being handed the captain's armband within four league appearances before sustaining a foot fracture.

Trippier has certainly impressed the Newcastle board, as Staveley said: "He's so professional, so fit. I've been so impressed.

"To be honest, Kieran isn't someone we'll ever sell. I've said to him, 'You're with us and that's it. You can be our Alan Shearer. You'll be a standard-bearer for Newcastle for many years to come'.

"If he can play, he will stay, and I believe you might find he'll still be playing in five years' time because he's capable of it. He's got something extraordinary."

Joe Willock's hugely successful loan spell with Newcastle United concluded in typically impressive fashion on Sunday as he matched an Alan Shearer record.

The midfielder signed from Arsenal in January until the end of the season and has enjoyed an outstanding run of form.

Willock had scored only once in 40 Premier League appearances for the Gunners, but struck 16 minutes into his Newcastle debut against Southampton.

The loan man saved his best performances for the run-in, though, netting in consecutive appearances against Tottenham, West Ham, Liverpool, Leicester City, Manchester City and Sheffield United.

The goal against the Blades, securing a 1-0 win on Wednesday, made Willock the youngest player ever to score in six in a row in the competition.

And that run continued on Sunday against Fulham, as Willock's powerful run from deep on the right was only briefly disrupted on the edge of the area before he steered a low shot into the net.

Shearer, the Premier League's record goalscorer, is the only player to previously net in seven straight appearances in the competition for Newcastle. He did so between September and November 1996, shortly after his £15million world-record move from Blackburn Rovers.

Shearer responded to the latest goal in Willock's streak by posting on Twitter: "Yesssssss @Joewillock again. 7 on the spin."

Willock, who now has eight goals in 14 games for Newcastle, is expected to be a target for the Magpies in the transfer window, but Arsenal manager Mikel Arteta said this week: "He will be back with us, we will have those conversations with him and plan the next step then."

Frank Lampard's appointment as Chelsea head coach was widely heralded by the club's fanbase, who were desperate for a returning hero to succeed in the dugout.

Just 18 months later and Lampard – the club's record all-time leading goalscorer who won 11 major honours at Stamford Bridge – has been sacked.

The Blues have proven in the past there is little time for sentimentality or to dwell on past successes and not even a player with the stature Lampard holds at the club has been granted extra time.

Lampard's first season in charge brought a top-four finish and an FA Cup final but a run of just two wins in eight league matches saw Chelsea wield the axe with the team ninth and 11 points off top.

A huge close-season recruitment drive that saw the likes of Timo Werner, Kai Havertz, Hakim Ziyech and Ben Chilwell arrive perhaps gave the Blues hierarchy itchy feet and brought about the end for Lampard.

With that in mind, we have looked at some hits and misses when players have returned to a club as boss.

HITS

Pep Guardiola

After leaving Barcelona as a player in 2001, Guardiola returned as the Barca B boss in 2007 before being promoted to head coach of the first team a year later. Over four years in charge at Camp Nou he led the Blaugrana to 14 trophies, including three LaLiga titles and two Champions League crowns. Success has continued to come Guardiola's way with Bayern Munich and Manchester City.

Zinedine Zidane

World Cup winner Zidane was part of Real Madrid's 'Galacticos' in the early 2000s and he finished his playing career at the Santiago Bernabeu. Like Guardiola, he returned to oversee the second team before stepping up to the top job after the departure of Rafael Benitez in January 2016. Zidane went on to win an unprecedented three successive Champions League titles with Madrid before stepping down in May 2018, only to return 10 months later. He has already won LaLiga and the Supercopa de Espana in his second stint, though a slump this term has left his long-term future shrouded in doubt.

Antonio Conte

In 13 seasons as a player for Juventus, Conte won almost everything there is to win – five league titles, the Coppa Italia, the Champions League and the UEFA Cup. He moved into management two years after retiring and worked his way back to Juve after spells with Arezzo, Bari, Atalanta and Siena. Juve won three straight Scudetti under Conte – the start of their ongoing dominance – before he accepted the Italy job in 2014. Conte is now battling to end the Bianconeri's domestic dominance as head coach of Inter.

Roberto Di Matteo

Di Matteo accepted the top job at Chelsea in 2012, having previously been assistant to Andre Villas-Boas. Di Matteo – who won the FA Cup twice with the Blues as a player – went on to lift two trophies as Chelsea boss, including their first Champions League title with a penalty shoot-out win over Bayern, but he was discarded early in the following season.

MISSES

Alan Shearer

Record Premier League goalscorer, Newcastle United legend and lethal England striker – Shearer's playing career was full of success. When he retired in 2006, Shearer moved into television as a pundit, but when the Magpies came calling in 2009 he stepped in to try to save them from relegation. Sadly for Shearer he was unsuccessful, his eight-game reign ending in Newcastle slipping out of the top flight after a 1-0 defeat to Aston Villa on the final day.

Filippo Inzaghi

Employing former players as head coaches had previously worked well for Milan – Fabio Capello and Carlo Ancelotti proving particularly successful. When the Rossoneri turned to Inzaghi in 2014 after Clarence Seedorf's brief tenure, the move was therefore no surprise. However, the former striker – who won eight major trophies at the club in his playing days – flopped, winning just 14 of his 40 matches in charge as Milan finished 10th, their worst league position in 17 years.

Thierry Henry

Henry made his name at Monaco after breaking into the first team in 1994, the forward going on to become a world champion and a Premier League icon with Arsenal. After a period as youth coach with the Gunners, Henry was named as Belgium boss Roberto Martinez's assistant. Permanent roles with Bordeaux and Aston Villa were mooted, but in October 2018 Henry chose Monaco. He lasted just three months, losing 11 of his 20 matches in charge across all competitions before being replaced by Leonardo Jardim, the man he had succeeded.

Juan Jose Lopez

One of the most decorated players in River Plate history, having won seven league titles in an 11-year spell, Lopez was a popular appointment after making a strong impact in his second period as caretaker manager in 2010. However, he subsequently presided over a poor 2011 Clausura campaign, forcing River into a relegation play-off against Belgrano, who won 3-1 on aggregate. It was the first time River dropped out of the top tier, sparking riots which left many people injured.

JURY'S OUT

Mikel Arteta

Arteta served Arsenal with distinction as a player between 2011 and 2016, captaining the club and winning the FA Cup twice. Success in football's oldest cup competition followed last term, with Arteta having replaced Unai Emery in December 2019. After finishing eighth, Arsenal defeated Liverpool on penalties to win the Community Shield but eight defeats from 19 league games in this campaign have left Arsenal 11th and 13 points off top spot.

Andrea Pirlo

Lampard's opportunity at Chelsea arrived when Maurizio Sarri departed for Juventus, but his stint in charge at the Bianconeri lasted just one season despite winning the Serie A title. Pirlo won four Scudetti, the Supercoppa Italiana twice and the Coppa Italia during a four-year stint as a player in Turin and was appointed head coach just a week after being installed as Under-23 boss. So far it has been a mixed bag in Juve's hunt for a 10th straight title, with six draws and two defeats in 18 matches leaving them seven points back of league leaders Milan – albeit they do have a game in hand. Pirlo also collected a first trophy courtesy of victory over Napoli in the Supercoppa Italiana last week.