Newcastle have launched a new initiative which will allow deaf supporters to “feel” the atmosphere of games at St James’ Park.
The Premier League club have brought out a new haptic replica shirt which, when worn at matches, will vibrate in response to crowd noises.
The technology, which utilises microphones placed around the ground, will be used for the first time as the Magpies host Tottenham in the Premier League on Saturday.
It is a world first in sport but similar systems have been used successfully in other areas of entertainment, particularly classical music concerts.
Former Newcastle midfielder Rob Lee, who is an ambassador for the project, told the PA news agency: “It’s very difficult as someone who can hear to imagine what it’s like going to a game when you’re deaf.
“Football is an experience of sound really. It’s the crowd cheering, singing songs. When I was playing, you’d run out at St James’ Park and the hairs on the back of your neck would stand up.
“For these guys to be able to experience that through feel is amazing. It’s great technology.”
The shirts have numerous sensors integrated throughout the garment, with each responding in different ways to the different sounds captured by the microphones.
The noises are transformed into digital signals by specialised software and then transmitted wirelessly to the shirts, creating a tactile sensory experience for the wearer.
Newcastle sponsor Sela, the Saudi events company, has been the driving force behind the initiative as part of its “Unsilence the Crowd” campaign.
To mark the system’s launch, Sela has gifted its sponsorship rights for the Spurs game – including its logo space on the front of the shirt – to the Royal National Institute for Deaf People (RNID) charity.
The system will be available at all Newcastle home matches from then onwards.
Lee, who made 381 appearances for the Magpies between 1992 and 2002, said: “St James’ Park is an amazing stadium. It’s always full, the atmosphere is always electric.
“Ask any player what’s their favourite ground. I guarantee St James’ will be in the top three because of the atmosphere, because of the sound.
“If we can get that experience out to the deaf and the hard-of-hearing, then it can only be a good thing.
“I think it’ll be a showstopper and every club should get it.”
Postecoglou hails 'fantastic' youngster Moore after late Vissel Kobe winner
Ange Postecoglou saluted "fantastic" Mikey Moore, after the teenager struck a late winner in Tottenham's J-League World Challenge clash with Vissel Kobe.
The 16-year-old was the hero with his 88th-minute strike sealing a 3-2 victory at the Japan National Stadium in what was Spurs' first match in their preseason tour of the Far East.
Academy graduate Moore became Tottenham's youngest Premier League player when, aged 16 years and 277 days, he made his senior debut against Manchester City in the penultimate game of last season.
And Postecoglou insists the England youth international, who has scored 10 goals in 12 appearances at under-17 level, is deserving of his first-team opportunities.
"Mikey has been fantastic since we brought him in," he told reporters during his post-match press conference. "He's earned his spot on the roster at the moment; he did at the end of last year.
"He got a run with the first team because we could see in training that he was handling himself really well, and that's followed through into pre-season training.
"He's been good in all the games; he probably should have had three tonight, but he did take his goal well by being in the right areas.
"All we can do is keep allowing him to develop. We have to remember that, last year, he had some injuries, and he is only 16.
"I think the future with a lot of our young guys looks pretty promising, but it's our responsibility to make sure they realise their potential and continue to work hard at their game."
Spurs made it three wins from three during preseason, following their 5-1 and 2-0 victories over Hearts and Queens Park Rangers respectively.
"I thought it was a good game," Postecoglou added. "The conditions did make it difficult for both teams, and we've had a hard week of training.
"Credit to the boys. I thought we played some decent football, and they put in as much effort as they humanly could out there.
"You want to provide some sort of entertainment for the supporters who made a great turnout tonight, not just Spurs supporters, but football supporters in general. It's always nice to give back in that way and, overall, I was pleased."
Atletico and Sociedad reach agreement over Le Normand transfer
Atletico Madrid have "reached an agreement" with Real Sociedad over the signing of Robin Le Normand.
The Spain defender, who was part of the side that won Euro 2024, will finalise his move to Atleti "in the coming days" for a fee believed to be in the region of €34.5million.
French-born Le Normand started his career with Brest before spending eight years with Txuri-Urdin, for whom he made 221 senior appearances across all competitions, while winning the 2019-20 Copa del Rey.
The 27-year-old is fresh from international success in Germany, where he played in six of Spain's seven matches, while he also helped La Roja win the Nations League last year.
A statement on Atletico's official website read: "Atletico and Sociedad have reached an agreement for the transfer of Le Normand. The deal will be finalised in the coming days when the player returns from his holiday.
Meanwhile, Sociedad wrote on X: "We'll always remember his dedication and gratitude to the colours that have shaped him into the player he is today. Good luck."
Guardiola 'cannot imagine' Man City's Premier League success without Ederson
Pep Guardiola believes Manchester City's Premier League dominance in recent seasons would not have been possible without Ederson.
The Brazil goalkeeper's future at the Etihad Stadium is uncertain, amid speculation linking him with a move to Saudi Arabia.
Ederson has been an integral figure for City since his arrival from Benfica in 2017, with 112 clean sheets in 250 Premier League appearances under Guardiola, while recording a save percentage of 68.17.
The 30-year-old conceded just 26 goals last season as the Citizens won an unprecedented fourth successive Premier League title - and their sixth since he joined the club.
Ederson's distribution has also been crucial to City's success, notably completing 942 of his 1,097 passes last term (85.87%).
"I wish from the bottom of my heart Eddie will continue with us," Guardiola said. "I would love him to stay.
"I cannot imagine our processes succeeding these last seasons without him. He is an important figure in the locker room."
Ederson could feature for City on Saturday when they continue their pre-season tour of the United States against Paulo Fonseca's Milan at the Yankee Stadium.
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