Brighton could not turn a lucrative week off the pitch into a profitable one on it after they were held to a goalless draw at Brentford.
The Seagulls announced on Tuesday an eye-watering annual profit of £122.8million, a record for an English club, following the most successful season in their history.
Chairman Tony Bloom celebrated by taking his place among the away fans for the match he probably wants to win more than any other, even over arch-rivals Crystal Palace.
Bloom refuses to go into the directors’ box at the Gtech Stadium as he and Bees owner Matthew Benham had an almighty fall-out over their business interests some 20 years ago.
Unfortunately that simmering feud was not matched by the on-pitch hostilities in a drab stalemate in west London.
It meant Brighton, who finished sixth last season, failed to take advantage of West Ham, Newcastle and Wolves all dropping points a day earlier in the race for European places.
Brentford, meanwhile, edged another point clear of the relegation zone – they are now six above 18th-placed Luton.
The Bees almost opened the scoring early on after a sweeping move from one end of the pitch to the other.
The ball came from Nathan Collins, via Ivan Toney and Mathias Jensen, to Keane Lewis-Potter whose near-post cross was put narrowly wide by Yoane Wissa.
Toney’s first sight of goal came after half an hour after he was played into the area by Wissa.
The England striker turned inside Jan Paul van Hecke 12 yards out but lost his footing slightly and Bart Verbruggen saved his scuffed shot.
For Brighton, top scorer Joao Pedro, back after two months out injured, drew a save from Bees keeper Mark Flekken and Van Hecke’s shot was deflected over.
Facundo Buonanotte then fired across goal and wide, Adam Lallana was also off target and Flekken saved from Simon Adingra.
Referee Andrew Madley was sent to take a look at the pitchside monitor by the VAR for a potential penalty for a foul by Wissa on Lewis Dunk in first-half stoppage time but he stuck with his decision and ruled in favour of the Bees forward.
At the start of the second half Pedro’s cross found overlapping Brighton full-back Joel Veltman but his shot was always rising as it sailed into the stands.
Toney, without a goal in his previous six matches, took aim with a free-kick from 25 yards but sent it high over the crossbar.
Substitute Danny Welbeck had two chances in stoppage time to win it for Brighton but he headed a corner wide and then fizzed a low drive the wrong side of the far post as a distinctly low-key encounter ended goalless.
Sessegnon rejoins boyhood club Fulham after Tottenham departure
Ryan Sessegnon has resigned for Fulham on a free transfer, five years after leaving the club.
The 24-year-old signed a two-year contract with the Cottagers with the option to extend for a further year following his departure from Tottenham last month.
In his first spell at the club, Sessegnon worked his way through the academy over 11 years, scoring 25 goals in 120 first-team appearances.
He then moved to Spurs in a £25million deal in 2019, though struggled to nail down a place in North London, making just 57 appearances in all competitions, and scoring three goals.
"It's amazing to be back. Emotional, as well," he told FFCtv. "It's where it started for me, where everything began, and it's amazing to be back.
"It will always be home for me. I think it had the feeling that it was meant to be, coming back here, so I'm delighted to get it done."
Sessegnon is Fulham's first signing of the transfer window, though they have seen plenty of first-team departures already, with Joao Palhinha, Tosin Adarabioyo and Bobby De Cordova-Reid all leaving the club.
Dewsbury-Hall: Maresca will surprise people at Chelsea
Kiernan Dewsbury-Hall believes new Chelsea manager Enzo Maresca will "surprise a lot of people" when they watch the Blues this season.
The Italian led Leicester City straight back to the Premier League as Championship winners in his only season in charge and succeeds Mauricio Pochettino at Stamford Bridge.
The Foxes topped the second division table with 98 points, with Dewsbury-Hall a key figure in his squad as he netted 12 goals and provided 14 assists last season – his best tally in a single campaign.
Dewsbury-Hall was also named Leicester's Player and Players' Player of the Year.
The midfielder made the switch to West London earlier this month for £30million and is confident that Maresca will have Chelsea challenging for trophies in no time.
"The manager was a big catalyst in wanting me to come," Dewsbury-Hall told BBC Sport.
"I knew from Leicester, a club that went down and had a lot of problems, how he managed to galvanise that if everyone manages to buy into the system.
"I genuinely think in a short space of time we can be pushing for minimum top four - but more than that.
"He may be unknown for a lot of people, but he is top, top level. He will surprise a lot of people."
Chelsea's pre-season got off to a frustrating start as they were held to a 2-2 draw by League One side Wrexham in Maresca's first game in charge on Wednesday.
Dewsbury-Hall did not play in that match but is training with the squad in the United States and could feature in their next outing against Celtic on Saturday.
The 25-year-old is confident the manager's tactics will come across soon, with the players buying into his style.
"We've only been doing it for two or three weeks, but the combination plays are really quick and tidy," he added.
"That's after two weeks. I remember he said to us at Leicester after six months or a year, there might be teething problems at the start, but it will improve.
"Within the first week at Leicester, I was convinced this was top, top level. I felt a bit stupid; I thought I knew a lot about football, but he was teaching me things on a daily basis that I didn't really know before. He has an aura, he can be strict, or gentle and soft - he has both sides.
"I am getting the same feedback here with the lads. They've bought into it here from minute one which is exciting. With a system and philosophy, you need everyone to buy in because, if they do, you can really achieve something."
Ederson slams reports of rift with Man City backup Ortega
Ederson has hit out at reports of a rift between himself and fellow Manchester City goalkeeper Stefan Ortega.
The Brazilian was substituted after suffering a fractured eye socket in City's penultimate game of the Premier League season, a vital 1-0 win over Tottenham.
Ortega replaced him and made a brilliant save to deny Son Heung-min as City maintained their slender lead over Arsenal at the top of the table, sealing an unprecedented fourth straight title by beating West Ham five days later.
Ortega was widely lauded for his role in that triumph, and an article published by The Athletic this week suggested Ederson took issue with that praise.
However, the goalkeeper – who missed the Copa America as a result of his injury – has now moved to shut down those suggestions with a post to his Instagram story.
"I would like to clarify that the note published by The Athletic yesterday, referring to my alleged dissatisfaction with a co-worker, is completely false," he wrote.
"The alleged day reported was, without a doubt, one of the most difficult days of my career, when I suffered a fracture that prevented me from playing in the final stretch of the season and, consequently, from representing my country in the Copa America.
"At the time of the injury, my only thought was to continue in the match, defending City in the fight for the title.
"But the emotion of the match would be greater than the reality and, inevitably, I would not be able to continue as I would have liked due to the damage it caused, completely blocking my field of vision. I remain focused on preparing for the season."
Ederson has been linked with a transfer in recent days, reportedly attracting interest from Saudi Pro League clubs.
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