Jamaican triple jump World Junior record holder, Jaydon Hibbert, has signed a NIL deal with Puma.

Short for Name, Image, and Likeness, an “NIL” refers to the way college athletes can receive compensation. “Using” an athlete’s NIL would involve a brand leveraging their name, image, and/or likeness through marketing and/or promotional endeavors.

The NCAA officially made it legal for athletes to profit off of their NILs on July 1, 2021. Since this initial passing, states have begun to pass their own laws detailing the rules for athletes that attend colleges in their state. Universities have also begun to produce rules and programs for their student-athletes.

Hibbert, still only 18-years-old, is currently a finalist for the 2023 Bowerman Award after a spectacular freshman season for the Arkansas Razorbacks.

He won the SEC Indoor and Outdoor titles as well as the NCAA Indoor and Outdoor crowns. To take the SEC Outdoor title, Hibbert produced a personal best, world leading and world Under-20 record 17.87m.