The new era of Duke basketball continues with the formation of a new front office position to help players enhance their marketing skills in the new college sports world created by NIL (name, image and likeness).
First-year Blue Devils coach Jon Scheyer announced on Tuesday that Rachel Baker is the program's first general manager – a position she will use to assist players in capitalising on strategic partnerships.
"The state of college basketball is growing and changing at an exponential rate," Scheyer said. "Rachel is a one-of-a-kind talent with unique experience that will provide our players and their families with an unparalleled resource and partner as we navigate new frontiers of college basketball together.
"Through her work in the NBA and at Nike, she brings nearly a decade of expertise in the business of basketball to our staff, as well as her gifts in relationship and community building, leadership development, and experiential marketing. We can't wait to see all she brings to our program in this newly created position."
A former lacrosse player at La Salle and the daughter of a collegiate basketball coach, Baker spent eight years at Nike and one year in the NBA league office before joining Duke. At Nike, she led their Elite Youth Basketball League, developing partnerships and managing strategic initiatives. During her year with the NBA, Baker directed the marketing and rebranding of the WNBA.
"I could not be more excited to join Jon Scheyer and the entire Duke Basketball family," said Baker. "We're in the middle of such a transformative moment – not only for Duke, but for the college basketball landscape – and the chance to be part of it is the opportunity of a lifetime.
"Duke Basketball has remained rooted in honoring our storied history while writing the future of the game. I am humbled and honored to join this tradition and can't wait to get started."
Baker is the latest major change for the Drake program following the retirement of coach Mike Krzyzewski after he had led the team to five NCAA Tournament championships since his hiring in 1980.
Scheyer, the 34-year-old former Blue Devils star, had been on Coach K’s staff since 2014 and took over for the Hall of Fame coach following his planned retirement in April.
Baker, who graduated from La Salle in 2012 and holds an executive education certificate in business of entertainment, media and sport from Harvard University, is the daughter of Rod Baker, who coached Tufts from 1983-88 and Cal-Irvine from 1991-97.
Doncic 'one of best in the world' - Kidd praises star man after Mavericks win
Mavericks coach Jason Kidd hails Luka Doncic as “one of the best players in the world” after the Dallas Mavericks made it to the Western Conference finals.
P.J. Washington Jr. sank two free throws with 2.5 seconds remaining to seal a 117-116 win over the Oklahoma City Thunder on Saturday to send them to the finals with a 4-2 series win.
Doncic finished with 29 points, 10 rebounds and 10 assists for his third-straight triple-double to help Dallas on their way, with Kyrie Irving and Derrick Jones Jr. each adding 22 points as they rallied from a 17-point deficit in the third quarter.
Kidd praised Doncic for another inspired performance after the game, saying: "He's one of the best players in the world, but sometimes we lose sight that it's not just built [around Doncic].
"One guy can't get you there. You need a team. Right now, he's got a team that he believes in."
Doncic is just the fifth player to have three straight playoff triple-doubles in history, and he wants to soak in what he describes as a tough win.
"We won the series. That's what matters in the end," Doncic said.
"We won 4-2, [even though] we didn't have home advantage. It's great that we won, but just struggles are going to come. You got to stay positive and keep hooping.
"Today is about today's game, and tomorrow we'll think about the conference finals.
"I think we should all enjoy this, because this, I would say, was a really hard series."
Kyrie Irving matches his scoring high for the series with his 22 points, but was quick to admire Washington’s late impact.
"I think he [Washington] was just waiting for his moment.
"He's played well the majority of the series, so we had some confidence in him that eventually he would make some big-time shots and grateful that he knocked them down. Man, that's just pure confidence and belief."
NBA: Washington's late free throws send Mavericks to Western Conference finals
P.J. Washington Jr. sank two free throws with 2.5 seconds remaining and the Dallas Mavericks rallied for a 117-116 victory over the top-seeded Oklahoma City Thunder on Saturday to reach the Western Conference finals for the second time in three seasons.
With the Thunder ahead 116-115 after Chet Holmgren’s dunk, Washington pump-faked to get Shai Gilgeous-Alexander in the air and the whistle blew as his shot fell short.
After the Thunder’s challenge was unsuccessful, Washington made the first two free throws before intentionally missing the third. Jalen Williams’ desperation heave at the buzzer wasn’t close.
Luka Dončić had 29 points, 10 rebounds and 10 assists for his third straight triple-double and Kyrie Irving and Derrick Jones Jr. each added 22 points for Dallas, which rallied from a 17-point deficit in the third quarter.
The Mavericks will face the winner of the Minnesota-Denver series with that headed to Game 7 on Sunday.
Gilgeous-Alexander had 36 points and Williams finished with 22, nine rebounds and eight assists. The Thunder lost four of five games following a 5-0 start to the playoffs.
Holmgren’s dunk with 8:26 left in the third extended the Thunder’s lead to 77-60, but Doncic and Irving combined for the next 13 points to make it 77-73.
The final sequence capped a fourth quarter that had five lead changes and two ties in the final five minutes.
Irving improved to 14-0 in closeout games in his career and had a 3-pointer to get Dallas within two midway through the fourth, the closest it had been since the second quarter.
New Phoenix boss Budenholzer would coach Suns 'if it was on the moon'
Mike Budenholzer admitted he would coach the Phoenix Suns, even if the team "was on the moon".
The two-time NBA Coach of the Year, who guided the Milwaukee Bucks to the title in 2021, was named Frank Vogel's successor at Footprint Center last week.
Arizona-born Budenholzer returns to his hometown after taking the 2023-24 season out, having previously enjoyed five-year stints with the Bucks and Atlanta Hawks.
The 54-year-old has only missed out on the postseason once in his 10 previous NBA campaign, guiding his teams to six division titles and entering the playoffs as top seeds on four occasions.
Budenholzer now hopes to achieve something similar with the Suns, who endured a disappointing season under Vogel, which culminated in a 4-0 first-round series defeat by the Minnesota Timberwolves.
"It's mind-boggling to me, like mind-blowing, to think that I'm going to be the head coach of the Phoenix Suns," he told reporters during his introductory news conference.
"I'm excited about working with this roster and these players. We have great players and, with great players, comes great expectations. I think we embrace that.
"The biggest message I want you to hear is that I would coach this team if it was on the moon. I would coach this team if it was in Alaska, if these players were in Denmark. I would go anywhere to coach this team."
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