Rain may have dampened the first day of the Sandals US Travel Advisors Golf Tournament, but it couldn’t wash away the spirit of the event or the competitive resolve of players.
In fact, Garth Laird, Sandals Vice President of Trade and Sales, underscored that the significance of the annual tournament is intended to celebrate just that—the resilience and camaraderie of travel advisors who are essential to the success of Sandals and, by extension, brand Jamaica.
“This tournament itself goes beyond just a game of golf,” Laird shared passionately.
He continued: “It's really about bringing advisors down. It's about reengaging with the product and what it has to offer, and if I can use three words, it's love, legacy, and learning. Love of the product, love of Jamaica, the legacy that Sandals offers to the greater audience of the travel agency community, and it's also about learning.
“It was only one day of golf; we still got the educational component built into it. In the last few months we've also taken a bigger approach because when you add this number together, we've brought about a thousand people to the destination over the last eight weeks because there's so many things that are happening in Jamaica that people aren't aware of. So there's so many new things that's going on, and our responsibility is to educate the advisors so that they can educate their customers,” he added.
Thought rain threatened to wash out the two-day event entirely, the clouds parted on the second day and the advisors got their swing on in the four-man scramble format, which ended with Team Six taking the title with a nine-hole score of 61 at the Sandals Golf and Country Club. They won ahead of Team 13 and Team Five, which ended with scores of 62 and 64, respectively.
That team, captained by Jeremy Lee and included father and son duo David and Adam Anderson, as well as David Schutz, was particularly determined to clinch the top spot this year.
After securing the championship in 2022 but narrowly missing out last year, they entered the tournament with renewed focus, and Lee said the win was the culmination of hard work and the camaraderie they’d built over the years of competing together.
“I think in general, we all could have shot a little bit better, but the weather played into it. Thankfully, there was no thunder or lightning, and we ended up coming out okay. This is the same team we had last year, and two years ago we had one different player, but three of us have been together every year,” Lee, who is based in Alabama, said.
“Just to get an invite to the tournament means a lot to me. This is my third year. Like I said, it's a huge deal. We're really competitive, but really we're here to have fun, learn more about Sandals and Beaches products, and learn to sell more. I sell destinations all over the world, but when people call me and ask what's my favourite place, I say Jamaica because the people are so genuine and nice,” he declared.
Meanwhile, Welton Bowie and Donna Tanner won the men’s and women’s closest to the pin awards, while Schutz and Megan Sams won the respective longest drive awards.
Close to US$800 (about $126,000 Jamaican) was also raised for the Sandals foundation.
With representatives from various regions, Laird explained that the tournament also serves as an informal networking event, bringing together travel advisors and Sandals executives to share industry insights and foster connections in a relaxed environment.
“We're going to do one in St. Lucia next year. So it's the Canadian winners, the winners of the US Tournament, and the winners of the Latin American Tournament, plus we'll sprinkle in some other four folks, like a long-drive person. This is to showcase that it is more than one event. It's more about getting together, doing what we do, which is hospitality and travel,” Laird shared.
“We have the luxury of being probably the most popular brand across the Caribbean right now because of our impact globally as well as within the United States, with our sales team, with our marketing, with our advertising. So when we do something in the Caribbean, it really stands out as a company that continues to reinvest in the people that make us who we are,” he noted.