Impossible as it was to avoid the buzz and the enormity of the news reports – a $15million purse, $2.7m to the winner – the most valuable commodity to the PGA Tour and its membership arrived at the end of the Sentry Tournament of Champions with no advance hype.
That's because it was unscripted and didn't cost a thing – except for a heavy dose of Jon Rahm's might and a small hole in Collin Morikawa's gut.
"A crazy day," said Rahm, shaking his head.
If you think he was surprised to make up a six-shot deficit over the final seven holes and win on the Plantation Course at the famed Kapalua Resort on the Hawaiian island of Maui, imagine the shock that enveloped Morikawa. He had a commanding lead to start the final day and was 27-under to Rahm's 21-under through 11 holes.
Then, the improbable crashed in like one of those waves exploding against the rocks in Honolua Bay beneath the par-three 11th hole.
Rahm went birdie, birdie, birdie, eagle, par from holes 12-16; Morikawa played those five holes in three-over. Factor in matching pars at 17 and birdies at 18 and you've got an eight-stroke swing. Six back as he teed off on the 12th, Rahm won by two.
Set aside, for a moment, what the unfathomable turnaround means to the growing aura of Rahm, 28, or what the challenge will now be for the 25-year-old Morikawa, a ball-striking wonder whose short game failed him horribly down the stretch.
Instead, appreciate what this tournament finish meant for the PGA Tour as it debuted the first of 13 designated events that feature huge increases in purses and commitments from the best players to be in all 13 (plus the four major championships).
Its fundamental strength is set to shine through, as it did at the Sentry.
Elite players battling over the same holes at the same time late in a fourth round of a tournament that had attracted 17 of the world's top 20 players. These are the moments that reinforce the notion that the PGA Tour's steadfast commitment to individual play over 72 holes works best.
When at its best, golf that is fuelled by raw passion delivers the purest form of entertainment. And athletic entertainment, remember, is both the unmistakable face of joy and the can’t-take-your-eyes-off gut-wrenching anguish.
Because it was what elite golfers want in their competition – the individual challenge to prove you have what it takes – there was a series of thundering Rahm fist pumps over the Plantation Course's back nine that could have been emphatic exclamation points to a series of truisms.
Designated events will work. Fist pump.
The money is great, but the true lure is the attendance of nearly every top 20 name. Fist pump.
This is how the game's hottest player stays on a mission. Fist pump.
No time to rest, as four more designated events will be played in the next nine weeks. Fist pump.
"Obviously, a great start for me, for what's going to be a very different year," Rahm said.
Admittedly, the Spaniard was still a bit stunned by the unexpected end. Morikawa had played 54 bogey-free holes in 24-under and everyone, Rahm included, thought he would push towards 30-under and coast.
"Honestly, I wasn't thinking about winning," he added.
But this is why you play the game. Especially 72 holes with a field that was jam-packed with those top 10 guests Scottie Scheffler, Patrick Cantlay, Xander Schauffele (last-minute withdrawal with a back issue), Will Zalatoris, Justin Thomas, Matt Fitzpatrick, and Viktor Hovland, while invitations were accepted by Tony Finau, Sam Burns, Tom Kim, Jordan Spieth, Max Homa, Cameron Young, and Billy Horschel.
The gang's all here. Get used to it, because it's going to be delightfully frequent according to Rahm, whose smile seemed to indicate he relishes it. And the flow of fist pumps suggested he's not backing down from any of them.
"I feel like I've been the best player in the world [since last summer]," Rahm continued. He acknowledged that Scottie Scheffler was clearly No. 1 early in 2022, then it was Rory McIlroy, "but I feel like right now it's me."
Computers spit out a different set of numbers – McIlroy, Scheffler, Cameron Smith and Cantlay are Nos. 1-4. Rahm concedes he's confused by that, but clearly he doesn't bring such cloudiness to the golf course.
He's won three of his last worldwide starts and in his last eight starts, going back to August, Rahm's been top five six times, with his other tournaments being a T-8 and T-16.
As torrid as that has been, McIlroy's achievements read splendidly, also. Since the Masters last April, the Northern Irishman has three wins, a total of 11 top-five finishes, and 13 top 10s. His last seven starts saw finishes of 4th, 1st, T-4, 4th, T-2, 1st, T-8, which adds up to a worthy claim to the No. 1 spot.
But if you wanted to side with Rahm's contention that he's playing like the real No. 1, not many would fight you. It helps explain why this series of designated tournaments will do more than reward players financially; it will pump up the entertainment to delightful levels.
"We're all working hard. I know everybody's putting in a lot of effort to try and stay [high in the OWGR] as long as possible," said Rahm. "But, yes, I want to be back up there [at No. 1]."
So, too, is Morikawa promising to shake off the back-nine meltdown on Maui. That his only bogeys of the tournament came at an ill-advised time – his 68th, 69th, and 70th holes of the week – seemed to gnaw at the two-time major winner.
"It's just kind of going to hopefully push me more and more to really figure out what it's going to take for 72 holes," he said.
PGA Championship: Scheffler unsure if arrest a factor after 'hectic' weekend
Scottie Scheffler is unsure whether his arrest on Friday was a factor after a disappointing Saturday led to him finishing tied for eighth at a "hectic" PGA Championship.
On Friday, world number one Scheffler was arrested outside Valhalla Golf Club ahead of his second round.
It subsequently emerged that he faces charges of second-degree assault of a police officer, third-degree criminal mischief, reckless driving, and disregarding traffic signals from an officer directing traffic.
Scheffler shot a five-under 66 in the delayed second round, one stroke better than his first round, but a two-over 73 on Saturday all but ended his hopes of back-to-back major wins.
Xander Schauffele ultimately claimed his first major title at 21 under, eight shots ahead of Scheffler.
Speaking after Sunday's final round, in which a run of seven birdies in 10 holes helped him card a 65, Scheffler said he was proud of the way he finished the event.
"I think 'hectic' would probably be a good description," Scheffler said. "I'm fairly tired, definitely a lot more tired than I have been finishing some other tournaments.
"I'm proud of today how we went out there and fought. I got off to a slow start and I was able to get some momentum and post a good round.
"Yesterday obviously was quite frustrating and a bit of a different day, but overall proud of how I fought this week. Was fortunate to be out here competing, doing what I love."
Asked whether his arrest had an impact on his performance, Scheffler said: "It's hard to tell. I think I would attribute it mostly to a bad day.
"I think when you come out here to compete, you're doing what you can throughout the course of the round to post a score and I wasn't able to get that done yesterday.
"Did I feel like myself? Absolutely not. Was my warm-up the way it usually is and the distractions the way they normally are? Absolutely not.
"I got arrested Friday morning and I showed up here and played a good round of golf. So I've been good throughout my career at leaving the off-course distractions at home and keeping a pretty quiet personal life.
"I'm not going to sit here and say that I played poorly yesterday because of what happened on Friday. I just had a bad day out on the course and was proud of how I came out here and bounced back today."
PGA Championship: McIlroy 'feeling good' about game despite wait for elusive fifth major
Rory McIlroy feels positive about his game despite a continued wait to win an elusive fifth major championship.
Xander Schauffele secured a maiden major victory by winning the PGA Championship at Valhalla, which was the venue for McIlroy's last major triumph in 2014.
McIlroy finished in a tie for 12th place and has often come close, recording 20 top-10 finishes in majors since winning his last, which is more than any other player during that span.
He had won the Zurich Classic of New Orleans and the Wells Fargo Championship coming into the second major of 2024 and, despite falling short, still feels things are trending in the right direction with the U.S. Open and The Open Championship to come this year.
Asked about the state of his game, McIlroy said: "I'm feeling good about that.
"I have been on a big stretch of golf here. I think this was my sixth event in seven weeks. I've got a week off and then I'm playing another four in a row.
"I'm feeling good about my game. I feel like things are sort of clicking more, especially after the win in New Orleans.
"Obviously played well last week in Charlotte. Have a week here to sort of reset and try to get going again."
McIlroy was in contention for glory after carding a five-under 66 on the first day at Valhalla.
But he ultimately finished nine strokes behind Schauffele, as a difficult 71 on day two was followed up with creditable scores of 68 and 67 over the weekend’s play.
McIlroy looked poised for another top-10 finish before finding the water twice on Sunday, but still emerged at four under for the day with seven birdies and three bogeys in an up-and-down final round.
He continued: "Obviously I started the week well, and then I've obviously played decent over the weekend.
"That six-hole stretch on the back nine [on Saturday], not being able to hole any putts, I'll probably rue that.
"Then the 71 on Friday, as well, was obviously not what I was looking for. Obviously put myself too far back.
"Overall I am playing solid, game is in good shape, and I've got a week off and then another busy stretch coming up."
PGA Championship: Schauffele 'captured the moment' with maiden major victory
Xander Schauffele says that he captured the moment during his PGA Championship win after handling the big moments better than he had in the past.
Schauffele won his maiden major victory with a dramatic one-shot win at Valhalla, Kentucky on Sunday, making history as he finished 21 under, the lowest 72-hole score in men’s major history.
He held off late challenges from Bryson DeChambeau and Viktor Hovland to secure the Wanamaker Trophy after carding a 65 on the final day.
"It feels amazing," Schauffele told reporters after his win.
"Winning, I said it earlier, is a result. This is awesome, it's super sweet, but when I break it down, I'm really proud of how I handled certain moments on the course today, different from the past."
"I was pretty nervous. I don't really remember it [the birdie putt] lipping in, I just heard everyone roaring and I looked up to the sky in relief.
"I really did not want to go into a play-off with Bryson. Going up 18 with his length, it's not something that I was going to have a whole lot of fun with.
"I was able to capture that moment there... I just kept telling myself I need to earn this, earn this and be in the moment, and I was able to do that."
Despite lifting the trophy, Schauffele believes that he still has work to do to reach Scottie Scheffler.
The world number one had a turbulent week, which saw him arrested ahead of the second round on Friday, and he finished joint-eighth.
"All of us are climbing this massive mountain and at the top of the mountain is Scottie Scheffler," Schauffele added. "I won this today, but I'm still not that close to Scottie Scheffler in the big scheme of things.
"I got one good hook up there in the mountain up on that cliff, and I'm still climbing. I might have a beer up there on that side of the hill there and enjoy this, but it's not that hard to chase when someone is so far ahead of you."
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