EFL clubs have unanimously voted to accept a record £935million deal with Sky Sports that will see more than 1,000 matches broadcast a season, but which keeps the Saturday blackout in place.
The five-year domestic deal, made up of guaranteed payments of £895m and £40m in marketing rights, will begin in 2024-25 and run to the end of the 2028-29 season.
It represents a 50 per cent increase on the league’s current deal with Sky which expires at the end of next season.
Altogether 1,059 league, EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers.
Streaming platform DAZN had been keen to acquire the rights to screen all EFL matches and bring an end to the Saturday blackout period between 2.45pm and 5.15pm.
The blackout stays in place in the Sky deal, but more matches are available to stream, with six games across the Championship, League One and League Two now set to kick off at 12.30pm each Saturday.
The deal means 26 out of 36 matches will still kick off at Saturday 3pm – seven Championship matches plus 19 across Leagues One and Two.
The EFL acknowledges the changes in kick-off times can make planning difficult for matchday fans, and has committed to placing all live matches up to the FA Cup third round before the start of each season.
It is understood that based on the EFL’s distribution formula, Championship clubs will earn 46 per cent more in guaranteed broadcast income and clubs in Leagues One and Two will be 25 per cent better off.
EFL had announced Sky as its preferred bidder in early April, following the issue of invitations to tender earlier in the year.
The deal means 10 league matches will be shown live each weekend, including six in the 12.30pm Saturday slot.
Every match in the EFL Cup will be shown live, plus every game in the EFL Trophy.
The PA news agency understands Sky has bought the EFL Cup rights ‘as is’ , despite the possibility of the competition having a significantly different look from 2024-25, with domestic calendar issues under discussion as part of the ‘New Deal For Football’ talks.
The EFL declined to comment on whether the deal included a rebate clause to Sky in the event that the format of the competition did substantially change.
All opening round and final day matches will be shown live, as will all games played on Bank Holidays including Easter, Boxing Day and New Year’s Day alongside the matches played in Sky Bet League One and Two during international breaks.
The deal also promises greater parity in the number of times clubs are selected for TV coverage is also guaranteed.
EFL chief executive Trevor Birch said: “This is a landmark broadcast deal for EFL clubs, establishing the league as a premium partner with a world-renowned broadcaster in Sky Sports.
“The EFL is an iconic sports property and one of the biggest and best attended leagues in European football.
“This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels.”
Clubs will gain an additional fee when selected for broadcast, but a debate on how these will be allocated will take place among the clubs later in the year.
No bid convinced the EFL to remove the blackout. The EFL estimated that removing it would cost £37m in matchday attendance revenue, and that had to be factored into any offer which sought to remove it.
'No chance' of swapping Champions League for Ballon d'Or, says Silva
Bernardo Silva admits he prefers team awards over individual honours and would choose the Champions League over a Ballon d’Or if given the chance.
Silva was a key figure as Manchester City retained their Premier League title for an unprecedented fourth consecutive season, making 33 appearances in the competition.
The midfielder chipped in with six goals during their title charge, adding nine assists, while also scoring the winning goal in the FA Cup semi-final – a competition they ultimately lost to Manchester United.
Since joining City in July 2017, Silva has won 13 major honours, including six Premier League trophies, two FA Cups, a Champions League, and the Club World Cup.
The Portugal international was ranked the eighth-best men’s player of 2023, but when asked about the subject, he admitted that he does not rate individual awards as highly as those won by a team.
"Recognition is always nice," he told Sky Sports.
"In my opinion, I give the right amount of importance to these awards, because, at the end of the day, we are playing a collective sport. Nowadays, the individual awards always go to the strikers because they have that last touch.
"But if you understand the game, a person who is inside the game, either a player or a manager, you know how important it is to have a proper goalkeeper, a proper defender, a proper midfielder and a proper striker. Not just a proper striker.
"Strikers do not win you titles alone. The base comes from defence. If you defend well, you will attack better. When I look at individual awards and I see that only the guys who score goals win the awards, I feel a bit like it does not represent our sport that well.
"I always do my best to support my team-mates and do what is best for the team. In the end, winning the Champions League is much better than winning a Ballon d'Or. I would not swap it. No chance."
Silva’s attention now turns to Euro 2024 as Portugal aim to challenge for their second title in the competition.
The 29-year-old missed their success in 2016 due to injury, and he concedes there was a "mix of emotions" at seeing Portugal win their first major tournament while not being able to have an impact.
He said: "I was so frustrated before the competition for not going because I wanted to be a part of it. I did all the qualifying. It would have been my first big tournament, and I would have been there, but I got injured.
"But then, in the end, when they won it, I am Portuguese. Everyone was so happy; all my family, all my friends, everyone. So, it was a mix of frustration for not being there but also being very happy because it was our first big title as a country."
However, Silva is up for the challenge of competing in the 2024 edition.
"You are representing your whole country, your family and friends. We are all human. You are going to feel [the pressure] more. Playing for Portugal is always a bit different and special," he added.
"If you love the game, you want to do it well. And if you want to do something well, you feel that responsibility. That is why you feel pressure. In a way, that pressure is a good thing. It is your mind and your body telling you that you want this.
"It is up to you to try to control these emotions."
Portugal begin their Euro 2024 campaign in Group F against the Czech Republic on June 18.
Andrich and Tah have 'greed and hunger' for Germany success after Leverkusen exploits
Robert Andrich and Jonathan Tah highlighted their "greed and hunger for another title", as the Bayer Leverkusen duo target Euro 2024 glory with Germany.
Tah and Andrich enjoyed a memorable 2023-24 season with Leverkusen, winning the club's first ever Bundesliga title and the DFB-Pokal, with their only defeat across all competitions coming against Atalanta in the Europa League final.
Xabi Alonso's side completed the double with victory over Kaiserslautern in the DFB-Pokal final at Berlin's Olympic Stadium last time out.
Andrich is desperately hoping for a swift return to the same venue, where the Euro 2024 showpiece will be played on June 14, and for further silverware to follow.
"We have this greed, the hunger for another title," the midfielder said. "I think that [German Cup final] was very special for me - the Olympic stadium, training there, playing the final. These are special moments, more special than in other matches.
"You cannot buy these memories and this gives you a boost to play there again."
Team-mate Tah concurred: "I would say the double win definitely puts wind in your sails. With a lot of greed, we want to keep being successful and play the entire year successfully.
"After a few days, our batteries will again be fully loaded. We are looking forward to the tournament, which is special for all of us, so the batteries kind of charge themselves because of that."
Germany launch the tournament against Scotland on June 14, while Julian Nagelsmann's side will also face Hungary and Switzerland in Group A.
Kompany wants to see 'real winners come to life' at Bayern
Vincent Kompany challenged Bayern Munich to bounce back from their 2023-24 disappointment, and wants to see which players are "most hungry to win again".
The Belgian was named Bayern's new boss on a three-year deal, replacing the outgoing Thomas Tuchel following a trophyless campaign at the Allianz Arena.
The Bavarian giants surrendered their 11-year grip on the Bundesliga title to Xabi Alonso's unbeaten Bayer Leverkusen, while Real Madrid defeated them in the Champions League semi-finals.
Kompany knows what it takes to respond in the face of adversity, with Manchester City coming up just short against the likes of Manchester United in the Premier League in between the four titles he won during his time with the Citizens.
And he has urged his new squad to demonstrate that character and determination to get back in the winner's circle next season.
"We're in a situation now where, last year, we lost," he told reporters during his introductory press conference.
"Having been in this position myself as well as a player, I know that this is when you react, this is where you see real winners come to life.
"I'm actually excited to start pre-season with them. I make no distinction; I just want to see which players are most hungry to represent this club next season and win again, and be successful.
Kompany's appointment earlier this week was widely reported as a surprise one, after he was unable to keep Burnley in the Premier League in 2023-24.
However, the 38-year-old insists he has already settled into his new surroundings.
"My mentality is that I never haven't ever worked for a top club in my head," he added.
"A top club is the environment you create. It's the mentality you have towards your job in good and bad times, that's what defines working at the top level. It already feels like home."
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