If there is one thing football fans will simply never be calm about, it is the amount of money their club spends on transfers.
No matter how many new, shiny players their team signs, that brief release of endorphins they get from watching YouTube compilations, checking Twitter for updates and finally seeing some over-produced nonsense of a reveal video soon dissipates and it's on to the next one.
Having said that, you wonder what it must have been like to be a Nottingham Forest fan during the transfer window, which finally closed on Thursday.
Back in the Premier League for the first time since 1999, Forest are determined to cement their place in the top tier.
Whatever anyone thinks about the quality of the arrivals, the club absolutely went for quantity as an incredible 21 players came through the door at the City Ground at a total cost – according to Transfermarkt – of £145.76m. Only Chelsea (£251.09m), Manchester United (£214.22m) and West Ham (£163.80m) spent more in the Premier League.
At the other end of the scale, the spending of the team that finished two places above Forest in the Championship last season, Bournemouth, has been comparatively meagre.
The Cherries committed just £24.21m to incomings, with three of their six new arrivals in the window coming in on free transfers, and one a loan.
Head coach Scott Parker was sacked on Tuesday after making his feelings known on the lack of investment from above after his team's 9-0 humbling at Liverpool.
But which approach is likelier to pay off in the long run? You would think Forest's launching of money at anything and everything will give them a better chance of staying up, and possibly even challenging higher up the table in future, but football is rarely that simple.
Using fees from Transfermarkt, Stats Perform has taken a look at the past 10 years of spending from the Premier League's promoted clubs to see how those who splashed the cash in their first season back in the big time fared.
Forest have, unsurprisingly, spent more than any promoted team in Premier League history.
The only club to have come close was Aston Villa in 2019-20, forking out £143.55m after they got themselves back into the top flight.
While it worked as they avoided relegation, they did so by the skin of their teeth, with the final-day draw at West Ham keeping them safe by a single point.
Their survival was largely down to the brilliance of Jack Grealish, who was already there, though some of their signings that season remain at the club - such as Tyrone Mings, Ezri Konsa, Douglas Luiz and Marvelous Nakamba.
There have only been two other clubs to spend more than £100m in their first season back in the English top flight and both came in the 2018-19 campaign, with very different results.
Wolves' outlay of £101.48m saw them challenging for the European spots, finishing seventh with 16 wins and 57 points, ahead of Everton, Leicester City and West Ham.
Fulham, on the other hand, spent slightly more (£104.85m), but it did them no good at all as they finished 19th and went straight back down to the Championship, leaving them lumbered with a lot of expensive players with big contracts.
They have managed to recover since, and invested £55.26m after promotion last season, but it was proof if it were needed that big spending is not even a guarantee of survival, let alone success.
There have been just five clubs that have spent less than Bournemouth in preparation to make the jump from the second tier to the Premier League since the start of the 2012-13 season.
Two of them came in that campaign, and as above, with mixed results. Reading spent just £9.74m and unsurprisingly went back down, while West Ham forked out £21.51m on new recruits and finished 10th, and have remained in the Premier League ever since.
The same thing happened in 2014-15 as Burnley's spend of £11.36m was not enough to keep them up, while Leicester's outlay of £20.57m is the least any promoted team has spent without going back down in the past decade. A year later, they won the league.
The least any promoted team has ever spent was fairly recently, with Norwich City deciding they would try and mix it among the best in the land in 2019-20 with an outlay of just £7.93m. It did not work.
Those stories do not really allow us to draw any conclusions though, given the vastly differing fortunes between clubs who appeared to follow similar volumes of spending.
That rings true throughout the past 10 years, with some interesting outcomes along the way.
In the 2013-14 season, Cardiff City (£41.23m) spent more money than both fellow promoted sides, Hull City (£27.99m) and Crystal Palace (£29.70m), but were the only one of the three to go back down.
The 2017-18 campaign is the only one in the past decade that has seen all three promoted sides stay up, with each of them spending between £40-60m (Newcastle United - £41.85m, Huddersfield Town - £51.08m, Brighton and Hove Albion - £59.85m).
In the 2020-21 campaign, only high-spending Leeds United (£96.12m) stayed up of the promoted teams, with West Brom (£37.93m) and Fulham (£33.53m) going back down.
However, last season, only low-spending Brentford (£33.03m) stayed up, with Watford (£39.15m) and Norwich (£57.20m) going back down.
Across the past 10 seasons, the team that spent the most out of the three newly promoted sides has ended up being relegated in five of them, while in seven of the past 10 seasons, the team that spent the least of them has been relegated.
So, what can we gleam from all this?
Essentially, spending money does appear to provide a slight upper hand. Those who have spent more have given themselves a better chance of staying up, but arguably not by the extent you would expect, or even to the extent that makes doing so worthwhile.
Those who choose to be more frugal seem to pay for it eventually, apart from those who already had a strong squad or structure anyway, such as West Ham in 2012-13.
As is the case throughout the game, spending money will only work if it is done with intelligence and the players purchased are utilised efficiently.
Forest will be hoping Steve Cooper can continue to control the wheel as ably as he did in the Championship, but for whoever takes over at Bournemouth, this season might be like getting ahead of Formula One cars in a Ford Focus.
Scheffler not looking too far ahead with PGA Championship looming
Scottie Scheffler admits he does not allow himself to look too far ahead as he prepares to launch his bid for a first PGA Championship title.
The world number one, who finished tied-second behind champion Brooks Koepka at Oak Hill last year, is the player in form and favourite to go one better 12 months on and claim his third major.
The reigning Masters champion is aiming to become only the third golfer since the turn of the century to win the opening two majors in a calendar year, after Tiger Woods (2002) and Jordan Spieth (2015).
Scheffler arrives at Valhalla having won four of his last five tournaments, and is 161 under par across his 10 PGA Tour events in 2024 - shooting 60s in 30 of the 39 rounds he has played.
One of only two players to finish inside the top 10 in each of the last three majors - along with Cameron Smith - big things are expected of the 28-year-old, but he highlighted the importance of staying grounded.
"I don't really try to look that far ahead," he said. "If I listen to the narratives around myself, if it was two months ago, it would probably look significantly different than it does now.
"I'm sure that wasn't a conversation you were all having two months ago and, all of a sudden, now it's like: 'Oh, he's going to win this many tournaments, or do that and do this'.
"I don't really pay attention to it, I don't really care about it. I'm trying to do the best I can out there each and every week, and as far as anything else, I'm not really too concerned with it.
"I may win a lot of major championships, I may be stuck at two the rest of my career. It doesn't really concern me at the moment. I'm just trying to prepare as best as possible for this week."
D.C. United v New York Red Bulls: Lesesne fortunate to work with 'incredible' Benteke
D.C. United coach Troy Lesesne feels fortunate to work with Christian Benteke, who is battling the likes of Luis Suarez and Lionel Messi for the MLS Golden Boot after a flying start to 2024.
Benteke has been in incredible form this year, scoring 11 goals in 10 MLS appearances to join Suarez and Cristian Arango at the top of the scoring charts, with Messi one behind that trio.
The former Liverpool and Aston Villa man scored a hat-trick of headers last time out, helping D.C. recover from behind for a 3-2 win over Atlanta United.
With Lesesne's former employers the New York Red Bulls visiting Audi Field on Wednesday, the D.C. boss will be hoping for more of the same.
"He's incredible," Lesesne said of Benteke. "He's got two hat-tricks this year, he's on 11 goals now and he's just such an incredible presence in our team, even beyond scoring.
"He deserves to be talked about first. He is a handful, and he allows other players to come into the match and have dangerous opportunities themselves. I'm very lucky to work with him."
Benteke's form has helped put D.C. in the playoff picture early on this campaign, but the Red Bulls are three points clear of them, sitting third in the Eastern Conference.
They also came out on top in a thriller last week, with two late goals helping them overcome the New England Revolution 4-2.
One of their goalscorers, Elias Manoel, says the Red Bulls' ability to pick up results when not at their best will take them far this term.
"It was really important to keep the consistency because even though we had some unfavourable results, in some games we didn't lose as well," Manoel said.
"This consistency is going to be really good at the end of the competition."
PLAYERS TO WATCH
D.C. United – Christian Benteke
Against Atlanta last week, Benteke became just the second player since 2010 to score three headed goals in a single MLS game, alongside the Five Stripes' Juan Purata in 2022 (versus Toronto FC).
New York Red Bulls – Elias Manoel
Manoel recorded both a goal and an assist as a substitute in New York's win over the Revolution last week.
He joined Cameron Harper and Bradley Wright-Phillips as the only Red Bulls players over the last 10 seasons to come off the bench and record both a goal and assist. Will he be rewarded with a start?
MATCH PREDICTION – DRAW
This will be the 107th meeting between D.C. and the Red Bulls in all competitions – it is the most-played match between two MLS teams. The Red Bulls, winners of the last three meetings, have never won four straight against D.C.
D.C. have gone unbeaten through their last three games, winning two and drawing one, while scoring multiple goals in each match. An entertaining draw could be on the cards here…
The Red Bulls are coming off a 4-2 win over New England in which they only had 33.1 per cent of possession. They have had four games with less than a third of possession and four or more goals in the last three seasons, more than every other MLS team combined.
OPTA WIN PROBABILITY
D.C. United – 39.1%
New York Red Bulls – 32%
Draw – 28.9%
Austin FC v Houston Dynamo: Olsen reveals 'tough conversations' as derby looms
Ben Olsen had to hold a few "tough conversations" to get the Houston Dynamo out of their slump, with Saturday's Texas derby at Austin FC offering them the chance for back-to-back wins.
The Dynamo approached Saturday's trip to Sporting Kansas City both winless and goalless in three MLS matches (one draw, two defeats), while they were also dumped out of the U.S. Open Cup by Detroit City FC.
However, goals from Hector Herrera and Ibrahim Aliyu handed them a 2-1 road win and lifted them into the top seven of the Western Conference – above Austin by a single point.
Speaking ahead of Wednesday's grudge match against a team that won the reverse fixture less than a month ago, Olsen credited his players for coming through a tough patch.
"I think some people were questioning us, and we've had a few tough conversations, particularly with the U.S. Open cup knockout. This was just a really good response," he said.
"We have to figure out when we are at our best, to think, 'who are we, at our best?'
"It was our defensive effort that we hung our hat on last year, so it's a bit of a renewed feeling of that being there."
Austin, by contrast, were on a run of four wins in six games before they were beaten 2-1 by another Texas rival in FC Dallas on Saturday.
Despite that reverse, centre-back Julio Cascante has praised the defensive work done by coach Josh Wolff, with Austin looking far more competitive than was the case in their dismal 2023 season.
"Despite everything, we've worked very hard on the defensive side," Cascante said.
"Emphasis has been placed on the defensive side, but defending is done as an entire team. It starts with the number nine. I think that makes the difference."
PLAYERS TO WATCH
Austin FC – Sebastian Driussi
Driussi scored a consolation from the penalty spot at Dallas on Saturday, his third goal of the season in eight MLS starts.
Only Diego Rubio, who has started three additional games, has matched that tally for Austin this year. The Argentine will be looking to carry his team's attacking hopes again here.
Houston Dynamo – Amine Bassi
Bassi recorded his third assist of the season by teeing up Hector Herrera's 31st-minute strike against Sporting on Saturday.
All three of Bassi's assists have come on goals from outside the box this season – Houston's only three strikes from outside the penalty area.
MATCH PREDICTION – AUSTIN FC WIN
Houston have won three of their first five road matches this year, having only recorded more than three regular-season away wins in one of the last 10 campaigns, winning four times on their travels in 2022.
However, Austin have won all four of their previous home matches against Houston, netting multiple goals in each contest. The Dynamo are one of two teams – alongside Kansas City – that Austin have hosted more than once while posting a 100 per cent record.
Austin have also won three straight at home after only winning once in their previous 10 outings at Q2 Stadium. Back on home soil after Saturday's derby loss, they will expect a different result.
OPTA WIN PROBABILITY
Austin FC – 44.9%
Houston Dynamo – 26.9%
Draw – 28.2%
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