Cricket West Indies (CWI) has forged a new partnership with digital inventory management specialists, Horizm to value and unlock revenues from CWI’s website and social media channels.
Founded in 2019, the Horizm is revolutionizing the way rights holders operate in the new digital era and fully support them across their digital commercial lifecycles. The company provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Cricket West Indies boasts one of the fastest growing online and social media audiences in sport with the www.windiescricket.com website, over 4 million followers on Facebook, Instagram and Twitter and over 2.5m subscribers on YouTube.
This growth is a result of the West Indies teams being one of the most successful, innovative and loved teams in world sport. Innovating the way that cricket has been played in every format of the game, the West Indies have one of the most impressive records in Test cricket, are the first-ever two-time winners of the ICC ODI World Cup, and are current two-time back to back ICC T20 World Champions.
Cricket West Indies will benefit from access to Horizm’s AI-powered, digital asset management platform, providing a real-time valuation of CWI’s social media, website and mobile activity and helping to understand how additional value in CWI’s content can be unlocked to generate new revenues.
“The West Indies website and social channels have seen incredible growth in the last three years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sports,” said Dominic Warne, CWI’s Commercial Director.
“As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans. This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”
CWI will join a number of other high profile cricket organizations working with Horizm, including New Zealand Cricket, IPL side Delhi Capitals, the Caribbean Premier League, Yorkshire County Cricket Club and Middlesex Cricket.
“We are honoured to be working with Cricket West Indies with such a storied past and an exciting future,” said Head of Commerical at Horizm Sam Grimley.
“The skill and flair with which their teams play the game have won them many fans around the world and together we can help them capitalise on the digital potential of their fan base.
Horizm’s award-winning digital asset services are now used by more than 50 rights holders across eight different sports, most notably in football where they work with 30 clients including Chelsea, Real Madrid, Inter Milan and the Portuguese Football Federation.
Brandon King named captain as West Indies squad named for three-match T20I series against South Africa
Brandon King has been appointed captain of the West Indies squad named to face South Africa in the upcoming three T20 International series at Sabina Park in Kingston starting Thursday, May 23. The squad has been gearing up for this exciting and highly anticipated series with a training camp held at the Coolidge Cricket Ground in Antigua. The selection panel has confirmed that Brandon King will have Roston Chase as his vice captain. Both appointments are on an interim basis.
King was set to lead the West Indies A-Team on the recently concluded T20 tour to Nepal before he was withdrawn due to injury. Chase, appointed instead, went on to lead the A-Team to a series win against Nepal.
The West Indies Men’s squad for the series is as follows: Brandon King (Captain), Roston Chase (Vice-Captain), Fabian Allen, Alick Athanaze, Johnson Charles, Andre Fletcher, Matthew Forde, Jason Holder, Akeal Hosein, Shamar Joseph, Kyle Mayers, Obed McCoy, Gudakesh Motie, Romario Shepherd and Hayden Walsh Jr.
Alzarri Joseph and Sherfane Rutherford will be added to the squad if their respective franchises do not reach the Indian Premier League (IPL) Final. Shai Hope and Nicholas Pooran are both rested for the series and will join the squad in Trinidad on Monday, 27 May.
“These are among the last competitive T20 International matches before the start of the World Cup,” said lead selector Desmond Haynes. “Players have the opportunity to fine-tune their skills and ensure they are as prepared as they can be for the World Cup, whether they are in the final squad or reserve pool.”
White Ball Head Coach Daren Sammy also commented on his objectives for this series stating, “We have not played together as a team since the Australia series, but we just completed a very high-intensity training camp in Antigua. Now we have the chance to integrate some of our players returning from the IPL and build some momentum as a group going into the World Cup.”
Tickets for the T20I Series against South Africa at Sabina Park, Jamaica are available now to buy online from the Windies Tickets service, at WINDIES TICKET PORTAL. Fans who purchase online will benefit from a 20 per cent discount compared to the box office prices, with tickets ranging from the most premium seats with the best-shaded views in the stadium through to affordable standard seats or mounds/grounds entry.
Match schedule:
- 23 May 1st T20I West Indies v South Africa at Sabina Park, Jamaica 2:00 pm JT/3:00 pm ECT
- 25 May 2nd T20I West Indies v South Africa at Sabina Park, Jamaica 2:00 pm JT/3:00 pm ECT
- 26 May 3rd T20I West Indies v South Africa at Sabina Park, Jamaica 2:00 pm JT/3:00 pm ECT
West Indies won the last T20 International played at Sabina Park against New Zealand in August 2022, which was the last time international cricket was played at this historic venue.
IPL: Royals miss top-two chance after washout against leaders KKR
Rajasthan Royals were denied their shot at a top-two Indian Premier League finish after rain saw a clash with Kolkata Knight Riders abandoned without a ball bowled on Sunday.
The Royals finished third in the group stage of this year's IPL after four straight losses preceded the washout in Guwahati.
In-form Royal Challengers Bengaluru awaits in the Eliminator for Rajasthan on May 22, with the former on a six-match winning streak to reach the playoffs.
Pat Cummins' Sunrisers Hyderabad will face leaders Kolkata, whose last two games have been abandoned, in the first qualifier in Ahmedabad the day before.
IPL: Sunrisers cruise to victory to boost second-place hopes
Sunrisers Hyderabad eased to a four-wicket win over Punjab Kings on Sunday to boost their chances of finishing second in the Indian Premier League.
Prabhsimran Singh helped Punjab set a target of 215, but Hyderabad chased that down with relative ease to go second, a position they will finish in should Rajasthan Royals lose to the table-topping Kolkata Knight Riders later on Sunday.
After the Sunrisers won the toss and put Punjab in to bat, Prabhsimran top scored with 71 runs from 45 deliveries, while Atharva Taide (46 off 27) and Rilee Roussouw (49 from 24) also impressed as the Kings, already out of playoff contention, finished on 214/5.
Hyderabad's chase got off to a terrible start as Travis Head was bowled with the first ball of the innings, but the Sunrisers' other opener Abhishek Sharma helped to steady the ship alongside Rahul Tripathi.
Abhishek smashed his way to 66 off 28 deliveries before he was dismissed, while an important innings from Heinrich Klaasen (42 from 26) set the Sunrisers up for victory.
Abdul Samad and Sanvir Singh finished the job as the Sunrisers reached their target with five balls to spare, and they can now look ahead to their playoff campaign.
Data debrief: Abhishek wastes no time
The Sunrisers overcame Head's second IPL golden duck thanks to a brilliant innings from Abhishek, who reached his half-century in just 21 balls and finished with a strike rate of 235.71.
Tripathi and Klaasen achieved strike rates of 183.33 and 161.53 respectively, while Nitish Kumar Reddy also finished with 37 from 25 deliveries as Hyderabad made light work of a daunting target.
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