CPL

2020 CPL provided US$250m media exposure to the region - CPL

By Sports Desk March 03, 2021
2020 CPL provided US$250m media exposure to the region - CPL

The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure.

Whilst the tournament was held behind closed doors in Trinidad & Tobago, the Hero CPL worked closely with all six host countries to ensure that the Caribbean was promoted as a must-visit destination. Both the live broadcast and the league’s digital channels carried bespoke tourism content for each of its partners.

The total exposure of US$258million is an increase of 381 per cent on the 2019 figure with the tourist boards in Barbados, Guyana, Jamaica, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago benefiting from the Hero CPL promoting the unique attributes of each of the countries.

These figures were generated from an independent report compiled by YouGov Sport – one of the most respected research firms in the world.

The increase in exposure was driven by the Hero CPL’s record broadcast and digital audience of 523.5million in 2020.

“Our host countries are the heart and soul of the Hero CPL and every year we work very hard to get them as much coverage as possible. That was made more difficult this year, as a result of the COVID-19 pandemic meaning the games could only be played in one country, but we are delighted that we have still been able to deliver these stunning results,” said CPL COO Pete Russell.

“We would like to thank all our host countries for their support and we look forward to building on our successful partnerships in the coming years.” 

Tags
« Brave Bison to broaden CPL reach globally under partnership agreement Hero CPL goes virtual with launch of new Esports gaming series »

Related items

  • Objectives met: Shabazz pleased with Golden Jaguars' showing despite losses to T&T Objectives met: Shabazz pleased with Golden Jaguars' showing despite losses to T&T

    Despite losing both friendly encounters to Trinidad and Tobago, Guyana senior men’s Head coach Jamaal Shabazz says their objectives were met, as the players that made the trip to the twin island republic gained invaluable experience that will assist to shape their future in the sport.

    The Golden Jaguars lost 1-2 and 0-2 to Angus Eve’s Soca Warriors at the Crawford Stadium, in Port of Spain, but for Shabazz, the fixtures served their purpose of gauging the readiness of players, who competed in recently concluded Round One of the KFC Elite League Season, especially with the Concacaf World Cup qualifiers scheduled to get under way next month.

    “We did not win, but a lot of questions were answered as to who is ready to move into our full international squad. We achieved our other objectives. We got higher level match practice for the likes of Daniel Wilson, Kelsey Benjamin, Curtez Kellman, Colin Nelson and Ryan Hackett, all of whom travel with our first team. We gave valuable exposure to players like Marcus Tudor, Simeon Moore, Chris Macey and Stephen McDonald, just to name a few,” Shabazz shared.

    “It is clear that player for player we were able to match our opponents. Some boys gave a good account of themselves, and some were a bit nervous. Most importantly, the lads would have learnt a few lessons for their future, like the margin for error at international level is small and the need for more composure in front of goal,” he added.

    Aside from those he mentioned, Shabazz also had three overseas-based players from Canada, France and the United States, in his 24-member squad, and by all indications, a few more might be assessed, as the tactician prepares to select his final squad for the qualifiers.

    Guyana will contest Group D of the qualifiers, alongside Panama, Montserrat, Belize and Nicaragua. They are set to open against Panama in Panama City on June 6, followed by the Belize encounter on June 11 in Barbados.

    Shabazz expressed gratitude for the continued support in gifting local-based players the opportunity to showcase their potential, and challenge for spots in the final squad.

    “I must thank the Government of Guyana and the Guyana Football Federation for enabling this exposure for the home-based players. At least twice a year we should get these types of matches for home-based players to develop,” Shabazz noted.

  • RCB secures sixth win in a row to eliminate CSK and advance to playoffs RCB secures sixth win in a row to eliminate CSK and advance to playoffs

    The Royal Challengers Bengaluru held their nerve to secure their sixth win in a row with a 27-run victory over the Chennai Super Kings at the M Chinnaswamy Stadium on Saturday to book a spot in the Indian Premier League playoffs.

    The Super Kings entered Saturday’s game in fourth place on 14 points while RCB were fifth on 12 needing to win by at least 18 runs to overtake their opponents and seal the final playoff spot.

    CSK won the toss and decided to put RCB in to bat and that decision looked like the wrong one after openers Virat Kohli and Captain Faf Du Plessis put on a quick 31 off three overs before a quick drop of rain brought a halt to proceedings.

    Play eventually started back and the pair brought the score up to 78 in the 10th over before Kohli fell for 47.

    The wicket didn’t bring much help to CSK as Du Plessis and Rajat Patidar brought the fire to the Super Kings bowlers to bring the score up to 113 in the 13th before the skipper fell for a top score of 54.

    Patidar and new batsman Cameron Green then put on 71 for the forth wicket to further put the Super Kings bowlers to the sword.

    In the end, RCB reached 218-5 from their 20 overs. Patidar was eventually dismissed for 41 off 23 balls including two fours and four sixes while Green finished 38* off 17 balls including three fours and three sixes.

    CSK, needing at least 200 to advance to the playoffs, fell agonizingly short at 191-7 from their 20 overs.

    Rachin Ravindra led the way with 61 while Ravindra Jadeja made 42* against 2-42 from Yash Dayal.

    CSK entered the final over, bowled by Dayal, needing 17 to qualify to the playoffs. Captain MS Dhoni smashed the first ball out the ground before he was dismissed off the second ball.

    Dayal then held his nerve to concede only one run off the next four balls and seal RCB’s spot in the last four.

    Full scores:

    Royal Challengers Bangalore 218-5 off 20 overs (Faf Du Plessis 54, Virat Kohli 47, Rajat Patidar 41, Cameron Green 38*, Shardul Thakur 2-61)

    Chennai Super Kings 191-7 off 20 overs (Rachin Ravindra 61, Ravindra Jadeja 42*, Ajinkya Rahane 33, Ms Dhoni 25, Yash Dayal 2-42)

  • McCalla claims Men’s Physique title at Roger Boyce Classic in Barbados McCalla claims Men’s Physique title at Roger Boyce Classic in Barbados

    Wayne McCalla is Jamaica’s newest IFBB Pro after capturing the men’s short class physique title at the Roger Boyce Classic in Barbados on May 11.

    McCalla, who was named Jamaica’s male bodybuilder of the year at the RJR/Gleaner Sports Foundation’s National Sportswoman and Sportsman of the Year awards in January, beat out competition from Barbados’s Kevon Carter and Suriname’s Raphael Kromokarijo for the crown.

    Haiti’s Jean Jahnsen took the title in the medium category ahead of Jamaica’s Rayon Henry and Barbados’ Julian Belgrave.

    Haiti also took top spot in the tall class through Marc Louis who won ahead of Barbados’ Bukkiah Providence and Jamaica’s Jevaughn Rosewell.

    In men’s lightweight bodybuilding, Suriname’s Rudolph Getrow took top spot ahead of Barbados’ Curtis Kirby and Timon Howard.

    At middleweight, the Dominican Republic’s Jeifry Richardson won gold ahead of Barbados’ Sanaj Lewis and Mexico’s Juan Galvan.

    Guyana’s Nicholas Albert tool gold in the light heavyweight division ahead of Grenada’s Andrew Hyacinth and Suriname’s Anthony Nekrui while Barbados’ Nicholas Harris won the heavyweight crown ahead of Guyana’s Julio Sinclaire and Aruba’s Albert Kelly.

    Antigua & Barbuda’s Shaquelle Thomas won both the men’s open classic bodybuilding and classic physique titles.

    Jamaica’s Aldaine Taylor and Thomas’ countryman Jameel Knight were second and third in the bodybuilding section while Barbados’ Jurad Mason and Taylor rounded out the top three in the physique division.

    Barbados’ Rashida Belgrave beat out Venezuela’s Lisset Campos for the short women’s body fitness category while Venezuela’s Anyer Camacho won the medium category ahead of Jamaica’s Ashane Gordon-Morrison and Barbados’ Allison Gotip.

    Trinidad & Tobago’s Angela Campbell was the only competitor in the women’s open physique competition.

    The women’s fit model open title was won by Barbados’ Shanequa Allamby ahead of Slovakia’s Ester Viznerova.

    St. Kitts & Nevis’ Toni Nisbett won the women’s short bikini title ahead of Italy’s Eva Leone and Jamaica’s Jolene Miller while Barbados’ Shanequa Allamby won the medium category ahead of countrywoman Danielle Gill and Mexico’s Angelina Aleksandrovych.

    The short women’s wellness title went to Guyana’s Hannah Rampersaud ahead of Antigua & Barbuda’s Jeredith John-Jules while the medium section went to Venezuela’s Gil Delgado ahead of the UK’s Shanda Carr and Suriname’s Vanessa Henry-Forster.

    The overall titles were distributed as follows: Men’s Physique-Jean Jahnsen, Wellness-Gil Delgado, Body Fitness-Rashida Belgrave, Bikini Fitness-Toni Nisbett, Bodybuilding-Nicholas Albert.

     

     

     

     

     

     

back to top