CPL

Jamaica gets record brand exposure during 2020 CPL

By Sports Desk January 14, 2021

During the 2020 tournament the Hero Caribbean Premier League (CPL),  Jamaica Tallawahs partnered with the Jamaica Tourist Board (JTB) to showcase Jamaica as a fascinating and vibrant destination for all visitors, generating a sponsorship value of US$45.7million.

The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Tallawahs and Hero CPL worked hard to highlight Jamaica as a leading tourist destination. With record viewership of 523million, a 67 per cent increase on 2019, there was a huge audience watching CPL and hearing about what Jamaica has to offer.

The JTB’s9876543ASP[]\sponsorship of the Jamaica Tallawahs saw tourism footage featuring many of the “must see” locations in Jamaica shown throughout the tournament, with there being a special focus during the Tallawah’s “home” matches. In total Jamaica received a record 395 hours of brand exposure across the tournament.

 “We are delighted to see these numbers and it always pleases us when we are able to show Jamaica and the rest of the Caribbean in the best possible light,” said Hero CPL COO, Pete Russell.

“The Hero CPL taking place in 2020 showed the world that the Caribbean was open for business and even in the most trying of circumstances it can deliver an amazing experience for visitors. Jamaica is a fantastic place to visit and we can’t wait to be back there as soon as possible.”

Jamaica’s Director of Tourism Donovan White highlighted the benefits of the partnership.

“Our partnership with Hero Caribbean Premier League gave us the opportunity to present the Jamaican brand to a large global cricket audience,” White said.

“An audience that included cricket aficionados and others from India, South Africa, England and Australia. Our association with Jamaica Tallawahs was well positioned and we are happy with the success of the television production.”

 

Related items

  • No place like home: Simmons anticipates return to T&T as part of Papa New Guinea's staff for T20 World Cup No place like home: Simmons anticipates return to T&T as part of Papa New Guinea's staff for T20 World Cup

    Former West Indies head coach Phil Simmons says he is looking forward to being back in his homeland of Trinidad and Tobago while assisting Papua New Guinea through their ICC Men’s Twenty20 World Cup campaign in which they will rub shoulders with West Indies.

    said one of the things to which he will be most looking forward while working with Papua New Guinea during the ICC Men’s Twenty20 World Cup will be returning to his native Trinidad & Tobago.

    Simmons, 61, joins Oceania side as a specialist coach, and he will provide Papa New Guinea's head coach Tatenda Taibu with some added experience and knowledge of playing in Caribbean conditions during the June 1-29 showpiece, which will also see games being played in United States.

    “My role here is as a consultant coach and how I put across my experience, not just playing in World Cups, but playing in the Caribbean and the things that we should be looking at to make sure we do it right in the Caribbean and especially the venues that we play at,” Simmons shared.

    Having built a strong reputation working with international sides such as Zimbabwe, Ireland, and Afghanistan, Simmons, who has played the sport for 14 years and coached for a further 18 years, was pressed for time to spend in the Caribbean and, as such, welcomed the opportunity to spend some time in the twin island republic.

    “It’s been a long time in the game. It’s always brilliant to come home, always brilliant to come back to any part of the West Indies you know how beautiful it is here. I’m looking forward to getting home, which is Trinidad. Having people come here, me getting back here, it’s always a great thing, it’s always something to look forward to," he declared.

    Simmons, who recently joined the Papa New Guinea squad in their pre-World Cup training camp in St Kitts, expressed pleasure with what he has seen so far.

    “Their energy is unbelievable. Their warm-ups alone, got me tired. The guys look like they have settled in really well. In training, we started to get out in the middle of their game, so they started on some of the things they have to do here in the Caribbean, and it’s nice to see the energy that’s among this squad," Simmons said.

    “I’ve known the head coach [Taibu] for a long time, and he’s always been energetic. There is always a lot of energy, but the players seem to be pushing him where that is concerned, and so I like that atmosphere in the team, I like the liveliness in the team," he added.

    Papa New Guinea will contest Group C alongside West Indies, Afghanistan, New Zealand, and Uganada. They will open against the Caribbean side on June 2, at the National Cricket Stadium in Guyana.

  • A ray of sunshine: Caribbean players light up Round six of Suncorp Super Netball League A ray of sunshine: Caribbean players light up Round six of Suncorp Super Netball League

    The Suncorp Super Netball league has no shortage of international superstars, but the clash between the West Coast Fever and Adelaide Thunderbirds well and truly showcased the Jamaican excellence the competition hosts.

    With six Jamaican Sunshine Girls split evenly between the two teams, the battle was fierce and full of flair, as it eventually ended 57-56 in favour of the Fever.

    Jhaniele Fowler-Nembhard is no easybeat, and with the likes of Shanice Beckford serving her the ball on a silver platter, the Fever had no issue with scoring.

    However, Shamera Sterling-Humphrey and Latanya Wilson would not let it all go the Fever’s way, picking off deflections left, right and centre.

    At the other end, Romelda Aiken-George and Kadie-Ann Dehaney went head-to-head in another enormous battle, which well and truly highlighted the impressive agility and elevation of the Jamaican superstars.

    All close friends off the court, the six players united after the match for a brilliant Jamaican team moment, sharing a dance for the remaining crowd.

    Shimona Jok (left) was one of many high-performing Jamaicans this week.

    Elsewhere, Jamaican Shimona Jok won the player of the match award for her impressive 50-goal game in the Maverick’s 69-62 win against the Firebirds, while another Jamaican Jodi-Ann Ward worked in overdrive in the Sydney derby. However, her GIANTS team went down 52-76 to New South Wales Swift, led by Trinidad and Tobago’s Samantha Wallace-Joseph.

    After another week of intense battles, it comes as no surprise that Fowler-Nembhard remains atop the Nissan Net Points leaderboard with 690.5 points to her name, with Sterling-Humphrey (539.5 points) fourth on that list.

    With 355 goals to her name from 363 attempts, Fowler-Nembhard has scored over 100 goals more than Donnell Wallam (253 goals from 297 attempts), who sits second on both the goals and attempts leaderboard, while Aiken-George (214 goals from 245 attempts) occupies fourth on the attempts chart and fifth on the goals side.

    Trinidad and Tobago's Samantha Wallace-Joseph (right) did some damage for NSW Swifts.

    On the flip side, Aiken-George (30) leads the offensive rebound stats, with Fowler-Nembhard (16) in fifth. Fever’s Fran Williams (13) head the defensive rebound standing.

    Sterling-Humphrey leads the pack for deflections with 43, while Wilson (32 deflections) is in fourth position, but both Jamaicans are locked on 20 apiece in first and second on the intercept leaderboard.

    Beckford (124) sit fourth for centre pass receives, as Liz Watson (155) heads that chart, along with the goal assists chart where she has 154.

    Meanwhile, Helen Housby continues to reign supreme on the Suncorp Super Shot with 39 to her name for the season from 55 attempts, ahead of Sophie Dwyer (31 from 48).

  • Bravo joins Afghanistan as bowling consultant for T20 World Cup Bravo joins Afghanistan as bowling consultant for T20 World Cup

    The Afghanistan Cricket Board has appointed former West Indies allrounder Dwayne Bravo as their bowling consultant for the 2024 T20 World Cup, to be held in the Caribbean and the USA from June 1-29.

    Afghanistan have already arrived in St Kitts and Nevis and are expected to begin a ten-day preparatory camp, during which Bravo will join the team.

    Bravo, part of the two-time T20 World Cup-winning West Indies side, retired from international cricket after the 2021 T20 World Cup but continues to play in T20 leagues around the world.

    Earlier this year, he featured for eventual champions MI Emirates in the IL T20. He is currently the leading wicket-taker in T20 cricket with 625 wickets in 573 games.

    Bravo is also the bowling coach of five-time IPL champions Chennai Super Kings, a position he took over after retiring from the IPL in December 2022.

    Afghanistan play their first warm-up game against Oman on May 29 followed by the second one on May 31 against Scotland.

    At the World Cup, Afghanistan are placed in Group C alongside West Indies, New Zealand, Papua New Guinea and Uganda. They start their campaign against Uganda on June 5 in Providence.