The new era of Duke basketball continues with the formation of a new front office position to help players enhance their marketing skills in the new college sports world created by NIL (name, image and likeness).
First-year Blue Devils coach Jon Scheyer announced on Tuesday that Rachel Baker is the program's first general manager – a position she will use to assist players in capitalising on strategic partnerships.
"The state of college basketball is growing and changing at an exponential rate," Scheyer said. "Rachel is a one-of-a-kind talent with unique experience that will provide our players and their families with an unparalleled resource and partner as we navigate new frontiers of college basketball together.
"Through her work in the NBA and at Nike, she brings nearly a decade of expertise in the business of basketball to our staff, as well as her gifts in relationship and community building, leadership development, and experiential marketing. We can't wait to see all she brings to our program in this newly created position."
A former lacrosse player at La Salle and the daughter of a collegiate basketball coach, Baker spent eight years at Nike and one year in the NBA league office before joining Duke. At Nike, she led their Elite Youth Basketball League, developing partnerships and managing strategic initiatives. During her year with the NBA, Baker directed the marketing and rebranding of the WNBA.
"I could not be more excited to join Jon Scheyer and the entire Duke Basketball family," said Baker. "We're in the middle of such a transformative moment – not only for Duke, but for the college basketball landscape – and the chance to be part of it is the opportunity of a lifetime.
"Duke Basketball has remained rooted in honoring our storied history while writing the future of the game. I am humbled and honored to join this tradition and can't wait to get started."
Baker is the latest major change for the Drake program following the retirement of coach Mike Krzyzewski after he had led the team to five NCAA Tournament championships since his hiring in 1980.
Scheyer, the 34-year-old former Blue Devils star, had been on Coach K’s staff since 2014 and took over for the Hall of Fame coach following his planned retirement in April.
Baker, who graduated from La Salle in 2012 and holds an executive education certificate in business of entertainment, media and sport from Harvard University, is the daughter of Rod Baker, who coached Tufts from 1983-88 and Cal-Irvine from 1991-97.
Celtics star Tatum aims for NBA Finals redemption
Jayson Tatum views the upcoming NBA Finals as a chance at redemption for the Boston Celtics after falling short two years ago.
The Celtics swept the Indiana Pacers to reach the showpiece seven-game series, where they face the Dallas Mavericks.
With Game 1 of the much-anticipated series coming on Friday, Tatum looked back at the 2022 Finals defeat to the Golden State Warriors, using the disappointment as motivation this time around.
"It's a lot that myself, and we, can learn from that experience being in the Finals, and this time, this go-around is a lot different," Tatum said after Saturday's practice.
"Obviously, we've been there before, we came up short. And a great opportunity to make it to the Finals again.
"You don't always get a second chance, so really just looking at it as a second chance and trying to simplify things as much as we can."
The Celtics were eliminated in the Eastern Conference finals against the Miami Heat last year, losing in seven games.
That has prevented Boston from avenging their finals defeat to Golden State the year before, though Tatum is keen to make up for lost time.
He will have to do so against former team-mate Kyrie Irving, however.
"Obviously there were some ups and downs, but I think, for me, being a first-, second-year player, being around a superstar, essentially, every day and seeing how to navigate that space," Tatum said.
"And then obviously on the court, he's one of the most talented guys I've ever seen.
"So it seems like a very long time ago, but I've got a lot of great memories from having [Irving] as a team-mate."
Kings extend head coach Brown through 2026-27
The Sacramento Kings and head coach Mike Brown have agreed to a contract extension through 2026-27.
According to multiple reports, the deal is worth $30 million with Brown’s base salary to be $8.5 million annually. He will have the opportunity to earn $10 million per year with bonuses.
In his first year with the Kings a season ago, Brown led the team to a 48-34 record and its first playoff appearance in 16 years. He was named 2022-23 NBA Coach of the Year.
Sacramento went 46-36 this past season and beat Golden State in its first game before losing a play-in game for the eighth seed to New Orleans.
Brown and Rick Adelman are the only Kings coaches to lead the team to a winning record in any season since the franchise moved to Sacramento in 1985.
Brown has a 441-226 record as head coach with Cleveland, the Los Angeles Lakers and Sacramento.
'It was Luka magic mode', Kidd revels as Doncic-inspired Mavs reach NBA Finals
Luka Doncic was in "magic mode" after his starring role helped the Dallas Mavericks to their first NBA Finals since 2011, coach Jason Kidd said.
The Mavs and the Boston Celtics will battle it out for this season's NBA championship after Dallas wrapped up a 4-1 Western Conference finals series victory over the Minnesota Timberwolves.
A 124-103 win did the trick at Target Center on Thursday, with Doncic and Kyrie Irving leading the way for the Mavs with 36 points apiece.
Doncic was quick out of the blocks, scoring 20 of his points during the first half on the way to notching up his highest-scoring contributions of the postseason, with his performances earning the Western Conference finals MVP award.
"It was Luka magic mode," Kidd said. "He set the tone, and then he made it easier for everyone else. Everybody else stepped up."
"You're just watching a special performance take place," Irving added. "When Luka starts off a game like that, we're a tough team to beat."
Indeed, they are. The Mavs are 7-2 on the road during the playoffs - winning the last five - matching the franchise record for such victories during a single postseason, set in their title-winning campaign of 2010-11.
A EuroBasket champion with Slovenia and EuroLeague winner during his final season with Real Madrid, Doncic is now gearing up for his first crack at an NBA title, with the Finals series commencing on June 6.
And he insists his team-mates cannot afford to rest on their laurels.
"It was a very hard road, very hard," Doncic said. "But we're not done. We have four more [victories to achieve]."
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
