Jamaica's sprint legend Usain Bolt (centre) shares a photo opportunity with Red Stripe’s Head of Commerce, Sean Wallace (left) and Managing Director, Daaf van Tilburg during the event's launch.
(Photos: Contributed)
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
Seville sizzles with personal best 19.96s-clocking at Atlanta City Games
With the Olympic Games now approximately 11 weeks away, Jamaica's Oblique Seville indicated his readiness for the global multi-sport showpiece, as he clocked an impressive personal best 19.96 seconds to win the men’s 200m at the Adidas Atlanta City Games at Piedmont Park, on Saturday.
Seville, running from lane four, in the four-athlete field, blew away the competition to win in a negative 1.1 metres per second wind reading, and took apart his previous best of 20.17s.
Such a performance from Seville certainly laid down a marker for what is to come at the Racers Grand Prix and National Trials in the coming months, as he targets a medal or two at this summer’s Paris Olympic Games.
The 23-year-old won ahead of Trinidad and Tobago’s Jereem Richards, who clocked a season’s best 20.04s, while American Elija Goodwin (20.47s) and Jamaica’s 400m World champion Antonio Watson (20.99s), completed the field.
There were no such fortunes for the Caribbean ladies in the women’s 200m, as Junelle Bromfield (23.44s) of Jamaica, and Guyana’s Aliyah Abrams (23.47s) were fourth and fifth respectively. The event was swept by Americans Lynna Irby-Jackson (22.67s), Kennedy Blackmon (22.96s) and Lauren Williams-Jones (23.18s).
The same was true for Jamaica’s Demisha Roswell (12.98s) and Yanique Thompson (13.13s), who placed fourth and fifth respectively in the women’s 100m hurdles. American Kendra Harrison (12.67s) finished tops ahead of Nigeria’s World record holder Tobi Amusan (12.73s) and Great Britain’s Cindy Sember (12.86s).
Carey McLeod placed third in the men's long jump.
America’s World 110m hurdles champion Grant Holloway topped the event in a World leading 13.07s, running in a slight headwind. Robert Dunning (13.40s) and Michael Dickson (13.50s) were second and third, also with season’s best marks.
The much-anticipated men’s 150m was expectedly won by American World sprint double champion Noah Lyles, who stopped the clock in 14.41s. Great Britain’s Zharnel Hughes (14.66s) and Dominican Republic’s Alexander Ogando (14.86s) were second and third, while Jamaican Tyquendo Tracey (15.90s) was fifth.
In the men’s long jump, Jamaica’s Carey McLeod continued his good early season form with a third-place finish, after a best leap of 7.92m. The event was won by Italy’s Mattia Furlani, who cut the sand at 8.06m, while American Damarcus Simpson was second with a season’s best leap of 7.94m. Bahamian Laquan Nairn (7.70m) was fifth.
Jamaica’s Chanice Porter, with a season’s best 6.58m, and Tissanna Hickling (6.50m), were fifth and sixth in the women’s long jump, won by American Tara Davis-Woodhall, who cut the sand at 7.17m. Another American Quanesha Burks (6.89m) and Nigeria’s Ese Brume (6.87m) were second and third respectively.
Meanwhile, South Africa’s Akani Simbine indicated that he was still a part of the conversation for in the men’s sprints, as he topped the 100m with a World Leading 9.90s in a slight 0.4 metres per second headwind. Kenya’s Ferdinand Omanyala (10.00s) and American Kendal Williams (10.05s) were the runners-up.
American Aleia Hobbs won the women’s 100m in a season’s best 10.88s in a slight tailwind of 0.5 m/s. Her compatriots Tamar Clark (10.98s) and Mikiah Brisco (11.00s), also clocked season’s best for second and third.
Grenadian Olympians Kirani James, Lindon Victor set to compete on different continents this weekend
As they continue sharpen their skills ahead this summer’s Olympics Games in Paris, France, Grenadian Olympians Kirani James and Lindon Victor are set to compete at separate meets on different continents this weekend.
James, the 2012 Olympic champion and three-time medalist, has been confirmed for the LA Grand Prix on Saturday, May 18, at the Drake Stadium in Los Angeles, California. This will be his second race of the season having opened at the USATF Bermuda Grand Prix on April 28.
Meanwhile, Victor, a decathlete, will take part in the Hypo Meeting at the Mosle Stadium in Gotzis, Austria, from Saturday, May 18 to Sunday, May 19.
The Hypo Meeting is a World-Athletics organized combined events gold level meet that features the world’s top heptathletes and decathletes in two days of grueling competition.
Victor, a two-time Commonwealth Games gold medalist and the holder of several national records for Grenada has his sights set on the 2024 Paris Olympics where he will make his third Olympic appearance for the Spice Island.
Following competition in Austria, Victor will fly home to Grenada where he will contest the long jump and the 100m at the Grenada Invitational on June 6.
Olympic hopeful Tamarri Lindo faces deportation to Jamaica amidst Olympic dreams
Tamarri Lindo, a standout track athlete from York University in Canada, finds himself grappling with the looming threat of deportation just as his Olympic aspirations reach a critical juncture. Despite his impressive athletic achievements, including a recent bronze medal in the 60-metre hurdles for York University at the national collegiate championships, Lindo's dreams of representing Canada at the upcoming Olympics are in peril.
Tamarri's journey to Canada began in 2019 when he and his family fled Jamaica due to alleged threats and violence linked to his father George Lindo's political activism against gang influence in support of the opposition party. Tamarri, who has excelled both academically and athletically, earned a Ca.$2,500 scholarship after catching the eye of scouts while in high school.
"My goal was to make the 2024 Paris Olympics. But now, it feels like everything is being taken away," Lindo lamented in an emotional interview with CTV National News. "I feel like I could have a mental health breakdown. My heart is sinking."
Despite providing evidence of threats and violence faced in Jamaica, the Lindo family's asylum claims have been denied multiple times by Canadian immigration officials. The most recent pre-removal risk assessment, conducted in March 2023, upheld previous decisions, prompting the Canada Border Services Agency to issue a deportation order scheduled for next week.
Immigration lawyer Aidan Simardone, advocating for the Lindo family, has filed for a judicial review as their final recourse to remain in Canada. He condemned the decision, highlighting the potential danger awaiting the Lindos if forced to return to Jamaica.
"The fact that they are doing this is unconscionable," Simardone asserted. "It goes against our Canadian values of providing people their fair opportunities and protection to those in danger in other countries."
For Tamarri, who hoped his athletic achievements would bolster his family's case for residency, the uncertainty looms heavily. As he faces the imminent threat of deportation, he remains hopeful for a successful appeal while continuing to train and pursue his athletic goals amidst the uncertainty that surrounds his family's future in Canada.
As the legal battle unfolds, supporters have rallied behind the Lindo family, advocating for a reconsideration of their case and hoping for a resolution that allows them to remain in Canada and for Tamarri to pursue his Olympic dreams.
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