José van der Veen, Global Head of Product, Track and Field at Puma (l) and Noelani Ramos, Global Lead Designer, Track and Field at Puma.
It was the final day of the 2024 ISSA/GraceKennedy Boys and Girls Championships, a momentous occasion for Jamaican athletics. But amidst the roar of the crowd and the thunder of racing feet, there was another spectacle unfolding – the unveiling of Puma's latest kit for Jamaica's athletes destined for the 2024 Summer Olympic Games in Paris.
The cutting-edge kit adorned the bodies of a number of Jamaica's greatest elite athletes. Among them, the fastest woman alive, the two-time defending Olympic sprint double champion Elaine Thompson-Herah, defending 110m hurdles champion Hansle Parchment, 100m hurdles bronze medalist Megan Tapper, Rushell Clayton, Janieve Russell, Asafa Powell, Stacey-Ann Williams and Kemba Nelson among others. Parading around the track, the athletes in their newly-fashioned were cheered on by the appreciate crowd of about 20,000.
For José van der Veen, Global Head of Product, Track and Field at Puma, the journey towards crafting these kits was deeply rooted in the essence of Jamaican athleticism. "Jamaica has always been a key federation for us," she remarked, her eyes alight with passion. "We've always used them as our main muse, inspiration not only from a performance level but also from a stylistic level."
Drawing inspiration from the nation's obsession with speed and agility, Puma set out to create a collection that would not only embody the spirit of Jamaican athletes but also push the boundaries of performance and style. "The performance and the technologies that we've incorporated in these products are state of the art," van der Veen added, pride evident in her voice.
But it wasn't just about performance – it was about style, about evoking the essence of speed with every stitch and seam. "Our muse is our athletes. They evoke speed on the track, and that's what we wanted our kits to feel like,” Noelani Ramos, Global Lead Designer, Track and Field at Puma emphasized. “We wanted it to kind of complement them while they perform on the track. We wanted our lines to contour their bodies. They so disciplined, they train so hard, we wanted it to really highlight their physique.”
Working hand-in-hand with athletes like 400m hurdler Rushell Clayton, Puma meticulously crafted each element of the kit, ensuring that it not only looked dynamic but also enhanced performance. "We wanted to evoke the talk of the crowd," Ramos continued. "Something that's dynamic on the track, with high cut lines around the brief area...that moves with the body."
But performance wasn't the only consideration – sustainability played a crucial role in the design process. "We can't sacrifice the sustainability element of it," van der Veen emphasized. With materials made from regenerated nylon sourced from ocean fishnets and water bottles, Puma ensured that every stride taken in their kits was a step towards a greener future.
Clayton expressed her joy to have been included in the creative process. "It feels amazing to be part of the process," she exclaimed. "When you put this gear on, it gives you confidence, just to know it fits so well, it sitting in the right parts of your body, it’s not moving where it’s not supposed to move. It’s amazing to know that they put so much work and thought into it.”
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Seville sizzles with personal best 19.96s-clocking at Atlanta City Games
With the Olympic Games now approximately 11 weeks away, Jamaica's Oblique Seville indicated his readiness for the global multi-sport showpiece, as he clocked an impressive personal best 19.96 seconds to win the men’s 200m at the Adidas Atlanta City Games at Piedmont Park, on Saturday.
Seville, running from lane four, in the four-athlete field, blew away the competition to win in a negative 1.1 metres per second wind reading, and took apart his previous best of 20.17s.
Such a performance from Seville certainly laid down a marker for what is to come at the Racers Grand Prix and National Trials in the coming months, as he targets a medal or two at this summer’s Paris Olympic Games.
The 23-year-old won ahead of Trinidad and Tobago’s Jereem Richards, who clocked a season’s best 20.04s, while American Elija Goodwin (20.47s) and Jamaica’s 400m World champion Antonio Watson (20.99s), completed the field.
There were no such fortunes for the Caribbean ladies in the women’s 200m, as Junelle Bromfield (23.44s) of Jamaica, and Guyana’s Aliyah Abrams (23.47s) were fourth and fifth respectively. The event was swept by Americans Lynna Irby-Jackson (22.67s), Kennedy Blackmon (22.96s) and Lauren Williams-Jones (23.18s).
The same was true for Jamaica’s Demisha Roswell (12.98s) and Yanique Thompson (13.13s), who placed fourth and fifth respectively in the women’s 100m hurdles. American Kendra Harrison (12.67s) finished tops ahead of Nigeria’s World record holder Tobi Amusan (12.73s) and Great Britain’s Cindy Sember (12.86s).
Carey McLeod placed third in the men's long jump.
America’s World 110m hurdles champion Grant Holloway topped the event in a World leading 13.07s, running in a slight headwind. Robert Dunning (13.40s) and Michael Dickson (13.50s) were second and third, also with season’s best marks.
The much-anticipated men’s 150m was expectedly won by American World sprint double champion Noah Lyles, who stopped the clock in 14.41s. Great Britain’s Zharnel Hughes (14.66s) and Dominican Republic’s Alexander Ogando (14.86s) were second and third, while Jamaican Tyquendo Tracey (15.90s) was fifth.
In the men’s long jump, Jamaica’s Carey McLeod continued his good early season form with a third-place finish, after a best leap of 7.92m. The event was won by Italy’s Mattia Furlani, who cut the sand at 8.06m, while American Damarcus Simpson was second with a season’s best leap of 7.94m. Bahamian Laquan Nairn (7.70m) was fifth.
Jamaica’s Chanice Porter, with a season’s best 6.58m, and Tissanna Hickling (6.50m), were fifth and sixth in the women’s long jump, won by American Tara Davis-Woodhall, who cut the sand at 7.17m. Another American Quanesha Burks (6.89m) and Nigeria’s Ese Brume (6.87m) were second and third respectively.
Meanwhile, South Africa’s Akani Simbine indicated that he was still a part of the conversation for in the men’s sprints, as he topped the 100m with a World Leading 9.90s in a slight 0.4 metres per second headwind. Kenya’s Ferdinand Omanyala (10.00s) and American Kendal Williams (10.05s) were the runners-up.
American Aleia Hobbs won the women’s 100m in a season’s best 10.88s in a slight tailwind of 0.5 m/s. Her compatriots Tamar Clark (10.98s) and Mikiah Brisco (11.00s), also clocked season’s best for second and third.
Grenadian Olympians Kirani James, Lindon Victor set to compete on different continents this weekend
As they continue sharpen their skills ahead this summer’s Olympics Games in Paris, France, Grenadian Olympians Kirani James and Lindon Victor are set to compete at separate meets on different continents this weekend.
James, the 2012 Olympic champion and three-time medalist, has been confirmed for the LA Grand Prix on Saturday, May 18, at the Drake Stadium in Los Angeles, California. This will be his second race of the season having opened at the USATF Bermuda Grand Prix on April 28.
Meanwhile, Victor, a decathlete, will take part in the Hypo Meeting at the Mosle Stadium in Gotzis, Austria, from Saturday, May 18 to Sunday, May 19.
The Hypo Meeting is a World-Athletics organized combined events gold level meet that features the world’s top heptathletes and decathletes in two days of grueling competition.
Victor, a two-time Commonwealth Games gold medalist and the holder of several national records for Grenada has his sights set on the 2024 Paris Olympics where he will make his third Olympic appearance for the Spice Island.
Following competition in Austria, Victor will fly home to Grenada where he will contest the long jump and the 100m at the Grenada Invitational on June 6.
Olympic hopeful Tamarri Lindo faces deportation to Jamaica amidst Olympic dreams
Tamarri Lindo, a standout track athlete from York University in Canada, finds himself grappling with the looming threat of deportation just as his Olympic aspirations reach a critical juncture. Despite his impressive athletic achievements, including a recent bronze medal in the 60-metre hurdles for York University at the national collegiate championships, Lindo's dreams of representing Canada at the upcoming Olympics are in peril.
Tamarri's journey to Canada began in 2019 when he and his family fled Jamaica due to alleged threats and violence linked to his father George Lindo's political activism against gang influence in support of the opposition party. Tamarri, who has excelled both academically and athletically, earned a Ca.$2,500 scholarship after catching the eye of scouts while in high school.
"My goal was to make the 2024 Paris Olympics. But now, it feels like everything is being taken away," Lindo lamented in an emotional interview with CTV National News. "I feel like I could have a mental health breakdown. My heart is sinking."
Despite providing evidence of threats and violence faced in Jamaica, the Lindo family's asylum claims have been denied multiple times by Canadian immigration officials. The most recent pre-removal risk assessment, conducted in March 2023, upheld previous decisions, prompting the Canada Border Services Agency to issue a deportation order scheduled for next week.
Immigration lawyer Aidan Simardone, advocating for the Lindo family, has filed for a judicial review as their final recourse to remain in Canada. He condemned the decision, highlighting the potential danger awaiting the Lindos if forced to return to Jamaica.
"The fact that they are doing this is unconscionable," Simardone asserted. "It goes against our Canadian values of providing people their fair opportunities and protection to those in danger in other countries."
For Tamarri, who hoped his athletic achievements would bolster his family's case for residency, the uncertainty looms heavily. As he faces the imminent threat of deportation, he remains hopeful for a successful appeal while continuing to train and pursue his athletic goals amidst the uncertainty that surrounds his family's future in Canada.
As the legal battle unfolds, supporters have rallied behind the Lindo family, advocating for a reconsideration of their case and hoping for a resolution that allows them to remain in Canada and for Tamarri to pursue his Olympic dreams.
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